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BizReport | Mobile Marketing July 02, 2014

Smartphones more important to users than coffee and toothbrushes

More and more people are using their mobile device to carry out banking functions, according to a recent report from Bank of America, in a world where smartphones are now considered more important than coffee, television and even personal hygiene.... >>

BizReport | Mobile Marketing July 01, 2014

Tablets go mainstream in UK, play key role in digital lives

Kantar Media's FutureProof study reveals the continuing popularity of tablets. The devices have become mainstream in the UK with almost half of the country's 16-44 year olds owning or having access to one. ... >>

BizReport | Mobile Marketing June 30, 2014

More tablets will be shipped in 2015 than desktops, laptops combined

Today, 31% of tablet owners use their device to make purchases. According to new data released by Usablenet, that figure is set to rise to 61% by 2017 so business owners need to ensure their ecommerce strategies are tablet-friendly.... >>

BizReport | Advertising June 30, 2014

IAB: 28% of UK display advertising traded programmatically

New figures just released by the Internet Advertising Bureau (UK) show that the share of ads purchased programmatically, defined as being bought and sold using automated systems and processes such as real-time bidding auctions, is set to rise significantly. ... >>

BizReport | Blogs & Content June 27, 2014

Digital news consumption in the UK overtakes printed newspapers

Ofcom's annual news consumption study reveals that the number of people in the UK heading online to keep abreast of news and current affairs is now greater than those reading print newspapers. ... >>

BizReport | Mobile Marketing June 26, 2014

Hotel booking app unlocks the power of NFC technology

In an industry first, last-minute mobile-only hotel booking app HotelTonight has launched new features that allow users to check-in to their hotel and unlock their hotel room. ... >>

BizReport | Mobile Marketing June 23, 2014

Apps: Beware consumers' short attention spans

Mobile apps now play a significant role in many mobile users' lives and are central to the burgeoning digital economy. However, users' attention spans are getting shorter and businesses that rely on their apps and website must ensure they provide... >>

BizReport | Blogs & Content June 23, 2014

Report reveals 532% increase in mobile video viewing in two years

Almost a quarter of video viewing now takes place on a mobile device, according to a new report from online video technology firm Ooyala. ... >>

BizReport | Mobile Marketing June 19, 2014

Rewards key to in-app ad engagement

By respecting the mindset of mobile users, advertisers can more effectively leverage their in-app presence using rewarded advertising, according to new findings released from a commissioned study conducted by Forrester Consulting on behalf of Tapjoy.... >>

BizReport | Ecommerce June 19, 2014

UK retailers must optimize for mobile to capture Father's Day sales

Retailers in the UK that have not optimized their website for mobile could miss out on significant sales in the run up to Father's Day, according to new research from Mintel. ... >>

BizReport | Email Marketing June 17, 2014

Report reveals the increasingly mobile nature of email

A new study of billions of ad impressions reveals that not only is email the primary communications channel among mobile users it is also the most popular. ... >>

BizReport | Search Marketing June 10, 2014

Google highlights mobile search behavior among FIFA World Cup fans

Football fans all over the globe are reaching fever pitch as the FIFA World Cup draws ever nearer. This year, fans watching from the UK are a different breed to those who watched the 2010 games. This year, fans are... >>

BizReport | Ecommerce June 05, 2014

Quarter of top UK retailers not mobile-ready

Digital commerce firm Skava has released findings from its annual UK Retail Mobile Optimization report and the findings reveal that nearly a quarter of the country's top retailers have yet to optimize their websites for mobile. ... >>

BizReport | Advertising June 05, 2014

Confidence and motivation high among Australian digital marketers

Digital marketers Down Under are on top of their game, according to a new survey by the Interactive Advertising Bureau (Australia), when compared with their counterparts in other countries. ... >>

BizReport | Mobile Marketing June 04, 2014

FIFA World Cup 2014 multi-screen viewing to increase

The FIFA World Cup kicks off in Brazil next week and the world's eyes will be watching - via multiple digital devices. Marketers and advertisers have a huge opportunity to get their messages in front of millions, and a recent... >>

BizReport | Mobile Marketing May 27, 2014

Apps in the workplace boost worker productivity

Worker productivity can be boosted by apps, according to new research from salesform.com. Six out of ten British employees now use apps on mobile devices for work-related tasks.... >>

BizReport | Mobile Marketing May 23, 2014

Expedia: U.K. mobile market outpacing U.S.

British consumers, and especially British travelers, are a more active and mobile-savvy bunch compared with their U.S. counterparts, according to new research released by Expedia Media Solutions. ... >>

BizReport | Mobile Marketing May 20, 2014

20% of mobile phones will have mobile wallet functionality by 2018

A new report from Juniper Research forecasts that one in five of all mobile phones will include mobile wallet functionality by 2018 compared with less than 10% at the end of 2013.... >>

BizReport | Trends & Ideas May 20, 2014

Europe: Tablet banking forecast to overtake mobile banking by 2018

Mobile banking is set to grow fast in Europe over the next few years but, according to new figures released by Forrester, tablet banking will grow twice as fast, overtaking mobile by 2016.... >>

BizReport | Advertising May 16, 2014

Social-mobile ad revenues to outstrip desktop by 2018

Over the past year, social media sites such as Facebook and Twitter have generated dramatic revenue growth and, according to new forecasts, 2014 will see the biggest year-on-year growth in social media ad revenues.... >>

BizReport | Mobile Marketing May 15, 2014

Mobile point-of-sale use by European SMBs on verge of upswing

Visa Europe has released findings of a new mobile point-of-sale study that reveals the technology is on the verge of a sharp upward swing among small businesses in Europe while ABI Research forecasts nearly half of all point-of-sale devices will... >>

BizReport | Advertising May 13, 2014

Nectar to boost mobile video ad views with points reward

If you want mobile users to watch your video ads, you could always reward them. That's what the UK's largest loyalty program, Nectar, is hoping to achieve with its new partnership with ad start up Adpoints.... >>

BizReport | Ecommerce May 09, 2014

Digital interactions will influence 50% of in-store sales by year end

If retailers needed any more proof that digital is having a significant effect on in-store shopping behavior then perhaps the latest study from Deloitte will finally get the message across. ... >>

BizReport | Mobile Marketing April 29, 2014

Shoppers warming to in-store opt-in mobile marketing

Beacons - the 2014 buzzword for retailers - may make more of an impact on mobile users than first thought. Despite privacy concerns surrounding use of consumer data and mobile security, a third of smartphone users in the UK say... >>

BizReport | Mobile Marketing April 24, 2014

Keyword carelessness inhibiting UK travel brands' discoverability in App Store

Many of the UK's top travel brands could improve their discoverability in the Apple App Store if they fixed a few problems, including their spelling. ... >>

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