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BizReport | Mobile Marketing August 16, 2013

Cross-cultural study reveals huge differences in smartphone use between U.S and China

A cross-cultural report, developed jointly by the U.S.'s Interactive Advertising Bureau (IAB) and the Interactive Internet Advertising Committee of China (IIACC) reveals the divergence of mobile behavior between the two countries. ... >>

BizReport | Mobile Marketing August 15, 2013

Holidaymakers don't take a break from Twitter

Taking a mobile device on vacation is about as important as taking local currency and sun tan lotion. New research reveals how holidaymakers feel the need to keep in contact and send progress reports while they take a break. ... >>

BizReport | Mobile Marketing August 13, 2013

Study: People delete emails that don't render on mobile

The explosion of mobile devices is allowing more consumers to engage in more places, unfortunately it is also underlining an on-going problem: email rendering. Despite the ability of businesses to test emails to ensure they render correctly across screens, many... >>

BizReport | Mobile Marketing August 06, 2013

Mobile bankers feel more in control of their money

Young European Internet users are increasingly turning to mobile devices to conduct financial transactions, according to a new study released by ING International, although technology won't be replacing cash any time soon. ... >>

BizReport | Mobile Marketing August 05, 2013

Report: More SMBs embracing mobile

More small businesses (SMBs) are embracing mobile inside their stores. That according to the new Local Commerce Monitor from BIA/Kelsey. Mobile payment options are leading the way, with 40% of SMBs surveyed reporting they are now using mobile point of... >>

BizReport | Loyalty Marketing August 05, 2013

No Wi-Fi, no booking, say 27% of British holidaymakers

Hey, hoteliers - got Wi-Fi? Is it free? It had better be because, if not, over a quarter of British holidaymakers could be giving your accommodation wide berth.... >>

BizReport | Mobile Marketing August 02, 2013

28% of young holiday planners use mobile to book a trip

Today's holiday planners have so much information at their fingertips that there's little incentive to employ the services of a travel agent, according to a new report from Tradedoubler. ... >>

BizReport | Mobile Marketing August 02, 2013

UK becomes Europe's guinea pig for MasterCard's digital wallet

MasterCard's digital wallet, MasterPass, is making its European debut in the UK, with some of the country's biggest brands, both on- and offline, signing up to the platform. ... >>

BizReport | Mobile Marketing August 01, 2013

Monetate, Fiksu reports show importance of mobile

US consumers continue switching to mobile at very high conversion rates. That fast migration is also pushing more advertisers into the space, but some may be ill prepared for the different ways they must now engage - and the cost... >>

BizReport | Mobile Marketing July 29, 2013

Mobile malware down in U.S., up globally

Good news for U.S. mobile phone owners - the number of devices infected with malware dropped dramatically between the first and second quarters of this year. However, global malware threats remain unpredictable with tens of thousands of new threats identified.... >>

BizReport | Mobile Marketing July 25, 2013

Jumptap: Why brands should look to Hispanic mobile users

Things are changing quickly in the mobile space, and one group of consumers is adapting faster than others. New data just out from Jumptap indicates Hispanic consumers are one of the fastest adopting groups in the mobile space. ... >>

BizReport | Mobile Marketing July 18, 2013

Mobile Warming disaster looming for unprepared marketers

Forget doomsdays and Mayan prophecies, there's another global issue out there that all marketers should be prepping for - the global outbreak of 'Mobile Warming'. ... >>

BizReport | Ecommerce archives July 17, 2013

UK online sales growth hits two year high

Investment in mobile commerce, mobile optimization, and an increasingly mobile-savvy population are all drivers of a big increase in sales in the UK during June this year, according to IMRG Capgemini's latest e-Retail Sales Index. ... >>

BizReport | Mobile Marketing July 15, 2013

Forecast: App economy to push $150b by 2017

Look for revenue from apps to steadily increase over the next four years. A new forecast out from APPNATION predicts the app economy will push to at least $151 billion by 2017, that is nearly double what the economy hit... >>

BizReport | July 11, 2013

How mobile will impact 2nd half of 2013

With more consumers moving into the mobile space, content developers and advertisers are also setting their sights there. One expert suggests mobile will continue to engage more users, giving mobile brands more leverage for their campaigns.... >>

BizReport | Mobile Marketing July 09, 2013

Releases up the mobile quotient

New data out from Hipcricket shows morning may be the best time for mobile engagement, and two mobile offerings may help more brands engage through the mobile space.... >>

BizReport | Mobile Marketing July 09, 2013

Factual release bridges location data, mobile apps, ads

Today a new release in the mobile space may open the burgeoning market for even more advertisers. From Factual, the Geopulse Audience and Geopulse Proximity tools, which bring location data into the mobile app and ad space.... >>

BizReport | Mobile Marketing July 04, 2013

iPhone most popular web-browsing device

Of all the mobile phones currently on the market, it is the iPhone 5 that is the most popular web-browsing device, according to a new report published by independent ad network Chitika.... >>

BizReport | Mobile Marketing July 01, 2013

Stores must embrace, not ignore, showrooming behavior

Showrooming is here to stay. Retailers who stick their heads in the sand stand to lose out to competitors, such as Amazon. New research from Econsultancy reveals what showroomers are doing in-store and ways in which retailers can combat the... >>

BizReport | Mobile Marketing June 28, 2013

Mediahub/Mullen, Millennial Media partner

The mobile marketplace continues to heat up with new devices, faster processors and more businesses entering the mix. A new partnership between Millennial Media and Mediahub/Mullen should bring advertisers in the space greater creative options, which could lead to deeper... >>

BizReport | Mobile Marketing May 31, 2013

Brits trust banks to be mobile payment providers

Consumers have a love-hate relationship with their banks. However, new research from UK-based payment systems firm VocaLink, suggests that when it comes to mobile payments, it's the banks to whom consumers look to provide the service. ... >>

BizReport | Mobile Marketing May 30, 2013

QR Code scanning takes off in China

China may have been slow to embrace QR Codes but, as recent statistics revealed at the AllthingsD D11 conference this week show, use is on the rise, quadrupling in just one year.... >>

BizReport | Mobile Marketing May 28, 2013

NFC awareness up but many see no benefits to the technology

As more businesses and brands, and handset manufacturers, invest in contactless payment technologies, consumer awareness is starting to grow. According to the latest Mobile Payment Index from eDigitalResearch, consumer awareness has more than doubled in the last 12 months.... >>

BizReport | Mobile Marketing May 28, 2013

Swirl release turns mobile into shopping companion

Technology continues to make it simpler for shoppers to find the items they want in record time - whether shopping in store or via mobile device. A new resource from Swirl adds another layer to the customer experience for in-store... >>

BizReport | Social Marketing May 23, 2013

uTest's Apphance shows 10 times more sessions

Last fall uTest acquired Apphance, believing that the mobile application tool would push appeal to a global base of app developers. In the months since, the platform is showing significant growth rates, with ten times as many sessions now as... >>

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