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BizReport | Mobile Marketing October 02, 2013

How people are engaging with mobile, digital content

Digital content is a trend many brands are beginning to follow. According to new data out from Unisphere Research most brands are beginning to push budget dollars into content creation. The data shows that for about half of responding brands,... >>

BizReport | Mobile Marketing September 30, 2013

Post-Newsweek taps Marketron for mobile sites

Underlining the importance of a mobile presence for broadcast brands, in a new agreement between Post-NewsWeek and Marketron. According to the deal Marketron will power all Post-Newsweek mobile websites; Post-Newsweek is the broadcasting division of The Washington Post Company.... >>

BizReport | Ecommerce archives September 30, 2013

Mobile: Brits more likely to showroom than Americans

A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans.... >>

BizReport | Mobile Marketing September 26, 2013

OFT develops new regulations for 'free to play' games targeting children

A crackdown on free online 'pay to play' games targeted at children will see new regulations come in to force by April next year.... >>

BizReport | Mobile Marketing September 24, 2013

Mobile customers want to share, really

Mobile customers aren't just hoping to find deals to their favored retailers, in many cases, these shoppers are willing to share location data so that the brand can more readily find them. That is the takeaway from a new report... >>

BizReport | Mobile Marketing September 24, 2013

Mobile sharing in UK outstrips US

Back in November, 2012, mobile sharing in the UK stood at 28% but, thanks to the proliferation and adoption of smartphones and tablets, that figure has now increased significantly making the UK the country that shares most via mobile. ... >>

BizReport | Mobile Marketing September 23, 2013

Worldwide annual app store downloads to hit 102 billion this year

In 2012, 64 billion mobile apps were downloaded from app stores worldwide generating $18 billion in revenue. According to new figures released by Gartner, the download figure for 2013 will reach 102 billion with revenues approaching $26 billion. ... >>

BizReport | Social Marketing September 17, 2013

Research reveals where location-based services are at

New research has found that more adult social media users now include their location in posts, but that there has been a downturn in the use of check-in location services.... >>

BizReport | Mobile Marketing September 16, 2013

Why real estate brands should focus on mobile

In the real estate game, location trumps everything. And according one new report, mobile may be the most important location of all. New data out from The Search Agency indicates mobile is becoming a hot property for real estate agents... >>

BizReport | Mobile Marketing September 13, 2013

Monetate: Tablets pushing ahead of smartphones

Heading into 2014 more brands may find greater results by focusing on tablet users. Monetate has released the Ecommerce Quarterly (EQ2 2013) which finds the share of tablet users is gaining quickly on smartphone users. ... >>

BizReport | Research archives September 11, 2013

Viggle: Mobile screens improving TV ad spend

New data from Viggle shows a connection between mobile screens and television ad campaign performance. According to their new study, conducted by Nielsen, a major brand found their campaign performed better when viewers saw an ad on television while they... >>

BizReport | Ecommerce archives September 09, 2013

Tablets to account for over 62% of overall 2013 U.S. mcommerce sales

Mobile devices are playing an increasing role in commerce, being both a means to make purchases and, just as importantly, a tool for research. ... >>

BizReport | Research archives September 06, 2013

Reports show more time, engagement coming from mobile

The mobile space just keeps getting bigger. That is the takeaway from two new reports which underline the importance of mobile for content/ecommerce as well as email engagement.... >>

BizReport | Mobile Marketing September 05, 2013

Unruly: Apple users aren't sharing like Android users

Apple may be the leading handset among smartphone phone owners, but Apple users don't seem overly invested in sharing their OEMs video content. According to new data out from Unruly Apple iPhone video ads account for fewer than 10% of... >>

BizReport | Mobile Marketing September 03, 2013

Report: American SMBs embracing mobiles

There is a divide developing between UK and US small business owners. While more UK SMBs own a mobile device (68%) than US (66%), new data out from Constant Contact shows that more US based SMBs are optimizing their store... >>

BizReport | Trends & Ideas archives September 03, 2013

Phablets hit consumer sweet spot in Asia-Pacific region

Bigger than a smartphone, smaller than a tablet, 'phablets' appear to have hit the consumer sweet spot in the Asia-Pacific region when it comes to the perfect size for a mobile device. ... >>

BizReport | Mobile Marketing September 02, 2013

Asia-Pacific marketers set to boost mobile marketing budgets

Nine out of ten marketers in the Asia-Pacific region predict a significant rise in mobile marketing budgets, as mobile becomes part of the wider budget rather than a standalone activity. ... >>

BizReport | Mobile Marketing August 23, 2013

The way to consumers' digital wallets is via coupons and loyalty

In its first annual Vibes Mobile Wallet Consumer Report, the mobile marketing technology firm reveals that 6 out of 10 consumers would change their perception of a retailer for the better of they provided special offers and loyalty cards via... >>

BizReport | Mobile Marketing August 23, 2013

Report: Apps, all-in-one devices leading mobile

While mobile devices continue to fly off the shelves, more consumers are now looking for all-in-one devices like the iPad or the Samsung Galaxy rather than Kindle and it's tablet spinoff Kindle Fire. That, according to new data out in... >>

BizReport | Research archives August 21, 2013

Study: Mobile brands missing conversions

Mobile brands may be increasing their ad buys and pushing more budget dollars into the space, but they are still missing out on too many conversions. That, according to new data out from BrightEdge, which indicates mobile continues to underperform... >>

BizReport | August 20, 2013

Microsoft Tag to be terminated

The Tag service is being terminated, according to a recent announcement from Microsoft, just a few years after it was launched.... >>

BizReport | Mobile Marketing August 16, 2013

Cross-cultural study reveals huge differences in smartphone use between U.S and China

A cross-cultural report, developed jointly by the U.S.'s Interactive Advertising Bureau (IAB) and the Interactive Internet Advertising Committee of China (IIACC) reveals the divergence of mobile behavior between the two countries. ... >>

BizReport | Mobile Marketing August 15, 2013

Holidaymakers don't take a break from Twitter

Taking a mobile device on vacation is about as important as taking local currency and sun tan lotion. New research reveals how holidaymakers feel the need to keep in contact and send progress reports while they take a break. ... >>

BizReport | Mobile Marketing August 13, 2013

Study: People delete emails that don't render on mobile

The explosion of mobile devices is allowing more consumers to engage in more places, unfortunately it is also underlining an on-going problem: email rendering. Despite the ability of businesses to test emails to ensure they render correctly across screens, many... >>

BizReport | Mobile Marketing August 06, 2013

Mobile bankers feel more in control of their money

Young European Internet users are increasingly turning to mobile devices to conduct financial transactions, according to a new study released by ING International, although technology won't be replacing cash any time soon. ... >>

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