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BizReport | Mobile Marketing January 10, 2014

US Moms say smartphones as important as wallets

Moms in the 21st century aren't just buying groceries. They're checking prices, looking for coupons and staying in touch with family. In fact, according to new data out from Kensington, mobile moms say their smartphones are nearly as important as... >>

BizReport | Mobile Marketing January 06, 2014

In-App Buys bigger than paid apps

For a while paid apps led the revenue segment for many developers, and for many it still does. But in 2013, a change has begun - at least for the app stores. According to new data from Distimo, in-app purchases... >>

BizReport | Mobile Marketing January 03, 2014

Deloitte: Tablets popular among older mobile users

If you were asked which age group was the fast-growing adopter of tablet devices this year, would you have guessed it to be the older generation?... >>

BizReport | Mobile Marketing December 27, 2013

Report: Christmas Day saw people hit mobile browsers

After the gluttony of present opening was finished on December 25, most people turned to their mobile devices for entertainment - or to fill up their new devices with books, movies and other content. That according to new data out... >>

BizReport | Mobile Marketing December 24, 2013

Report: Many can't function without apps

From waking up in the morning to knowing what to have for lunch and even staying in contact with their church, a growing number of Americans can't function without their apps. That according to new data from Apigee. According to... >>

BizReport | Mobile Marketing December 16, 2013

Reports: Mobile influence is growing

According to new data from WalkerSands, most consumers (42%) are carrying - at most - $20 in their wallets. The 2014 Future of Retail Study shows about 20% are carrying zero cash while 39% carry between $21 and $100. The... >>

BizReport | Mobile Marketing December 13, 2013

Reports: Brands need strategy for mobile success

The mobile space may be the wild west of the Internet, but new data out from Upstream indicates a measured and strategic approach to the mobile space is the best approach. Especially in emerging markets, Upstream experts say brands need... >>

BizReport | Mobile Marketing December 11, 2013

Study: Mobiles don't want to be interrupted

In many ways mobile devices are giving brands and marketers more opportunities to connect - and stay connected with - consumers. But, new data indicates interrupting people when they are using their mobiles is a turn-off. And that turn-off may... >>

BizReport | Mobile Marketing December 09, 2013

comScore: U.S. smartphone ownership reaches all-time high

New comScore data reveals that while Apple remains the top smartphone manufacturer, Android leads as the top smartphone platform in the U.S. where smartphone ownership levels are at an all-time high.... >>

BizReport | Mobile Marketing December 02, 2013

Report: Men most likely users of NFC

Men are most likely to have - and be using - the near field communications (NFC) technology included with their mobile devices. That according to new survey data out from Deloitte. Meanwhile, double the amount of consumers have NFC options... >>

BizReport | Mobile Marketing December 02, 2013

4G ups user reliance on mobile

The arrival of 4G is changing the way consumers use their smartphones and tablets and encourages the use of m-commerce services and increased content consumption, according to new data published in the Orange Exposure 2013/2014 report.... >>

BizReport | Mobile Marketing November 20, 2013

Expert: The most engaging mobile content

Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing... >>

BizReport | Mobile Marketing November 13, 2013

How to prepare for mobile success in 2014

The trend of second-screen viewing has fueled spending on mobile ads, because now more than ever consumers are watching TV while interacting with their devices. If a program goes to commercial, brands need to stay in front of the viewer's... >>

BizReport | Mobile Marketing November 13, 2013

Mobile responsible for 3x as many sales as you might think

New research from call tracking and analytics firm ResponseTap has found that many more shoppers begin their purchase journey on a smartphone than was previously thought.... >>

BizReport | Mobile Marketing November 07, 2013

Report: Top use for smartphones is shopping, not talking

Forget reaching out to someone you love. According to new data out from Usablenet most smartphone owners are reaching out to shop, not chat. The new report shows that three-quarters (79%) of US shoppers and two-thirds (64%) of UK shoppers... >>

BizReport | Mobile Marketing November 05, 2013

Marin: How the mobile shift impacts advertising

Several months ago Google released their Enhanced Campaigns tool, to help brands better engage with consumers who are 'always on' because of their mobile devices. Through the offering brands can better target and engage without turning these 'always on' shoppers... >>

BizReport | Mobile Marketing October 22, 2013

How to better personalize for mobile

Brands know they want to be in mobile but are cautious because they don't know how ad effectiveness will be measured. How can sales be attributed to mobile advertising, particularly for CPG brands where the purchases take place in-store? ... >>

BizReport | Ecommerce October 18, 2013

Retailers must enhance in-store experience and embrace free Wi-Fi

Wi-Fi can be used to enhance the in-store experience for mobile users and, according to new research released by digital marketing agency Acquity Group, consumers feel more confident making big purchases when in-store Wi-Fi is available.... >>

BizReport | Mobile Marketing October 10, 2013

Study: Best practices missing from Fortune 100 mobile strategy

Some of the biggest brands in the US aren't doing mobile as well as they might. That's the takeaway from The Mobile Experience Scorecard, out this week from The Search Agency. Based on page load times, download times, app presence... >>

BizReport | Mobile Marketing October 02, 2013

JiWire release to add value to mobile commerce

New this week from JiWire, a release that pushes location to mobile indices, adding value to mobile ad budgets. The JiWire Location Conversation Index (LCI) measures whether mobile users served an ad later visited a store location, giving retail brands... >>

BizReport | Mobile Marketing October 02, 2013

How people are engaging with mobile, digital content

Digital content is a trend many brands are beginning to follow. According to new data out from Unisphere Research most brands are beginning to push budget dollars into content creation. The data shows that for about half of responding brands,... >>

BizReport | Mobile Marketing September 30, 2013

Post-Newsweek taps Marketron for mobile sites

Underlining the importance of a mobile presence for broadcast brands, in a new agreement between Post-NewsWeek and Marketron. According to the deal Marketron will power all Post-Newsweek mobile websites; Post-Newsweek is the broadcasting division of The Washington Post Company.... >>

BizReport | Ecommerce September 30, 2013

Mobile: Brits more likely to showroom than Americans

A survey by Microsoft involving 6,000 consumers across five countries reveals that Brits are more focused in their use of mobile in retail stores, and are more likely to indulge in showrooming than Americans.... >>

BizReport | Mobile Marketing September 26, 2013

OFT develops new regulations for 'free to play' games targeting children

A crackdown on free online 'pay to play' games targeted at children will see new regulations come in to force by April next year.... >>

BizReport | Mobile Marketing September 24, 2013

Mobile customers want to share, really

Mobile customers aren't just hoping to find deals to their favored retailers, in many cases, these shoppers are willing to share location data so that the brand can more readily find them. That is the takeaway from a new report... >>

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