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BizReport | Mobile Marketing March 07, 2012

Flurry: Over half of app sessions spent with games

When Flurry analyzed more than 64 billion mobile app sessions on both iOS and Android devices they discovered that games, particularly those from independent studios, were dominating the space. ... >>

BizReport | Research March 06, 2012

Online trends: Tablets and taxes

With just over a month until taxes are due in the US consumers are crunching numbers and planning the spending of any refunds they may get. Some of that spending will likely be spent on tablets or smartphone upgrades, if... >>

BizReport | Mobile Marketing March 05, 2012

Girl Scouts celebrate centenary, announce mobile payment adoption

As the organization celebrates 100 years of scouting for girls, this week also brings the announcement that Girl Scout troops in 23 States are now embracing mobile technology and accepting mobile payments for their fundraising cookies.... >>

BizReport | Mobile Marketing March 01, 2012

Survey: Smartphone users won't wait in line

You've seen the headlines about shoppers abandoning virtual carts because of the shopping experience or simply to do a bit more research. But new data from AisleBuyer finds that trend is now happening more and more in-store, specifically with tech-savvy... >>

BizReport | Mobile Marketing February 29, 2012

Groupon's mobile app user base triples, launches in Thailand

The web-based daily deals company has made several announcements in the last few days including a new country launch and mobile user numbers. ... >>

BizReport | Research February 24, 2012

2012: All about the 'fourth' screen?

According to comScore's 2012 Mobile Future in Focus report businesses - and consumers - will look more to the mobile screen in the upcoming year. And that mobile screen won't just be on a smartphone. Tablets and their 'fourth' screen,... >>

BizReport | Mobile Marketing February 22, 2012

Flurry: Mobile ad spend lags behind sector growth

Brands and agencies have yet to adapt to the massive popularity and usage of mobile apps among consumers, according to Flurry, and ad spend on the channel is lagging behind growth. ... >>

BizReport | Blogs & Content February 21, 2012

Symantec: Mobile redefining how brands do business

Mobile devices are changing the way consumers interact with brands, content and information, but the mobile infrastructure is also changing the way businesses do business online. From how employees connect to the business to how consumers find a brand online,... >>

BizReport | Ecommerce February 17, 2012

Tablet e-Commerce: Is Anyone Really Ready?

Surely it can't have passed retailers by that tablets are fast becoming the mobile shopping device of choice among consumers? It appears it has. According to a study released this week by Zmags, less than a third of retailers have... >>

BizReport | Mobile Marketing February 17, 2012

Google: Mobile search for restaurants jumped 359% during Valentine's

Lovers looking for a last-minute booking for a romantic Valentine's meal turned to their mobile devices to find the perfect place, according to figures just released by Google.... >>

BizReport | Mobile Marketing February 08, 2012

Study reveals content mobiles really look for

Data has shown for several months now that tablet and smartphone consumers are engaging with content - news, entertainment, games - but a new report from Greystripe shows which specific types of content are getting the most play. And, perhaps... >>

BizReport | Mobile Marketing February 07, 2012

40% of Super Bowl XLVI viewers used mobile during game

Watchers of Super Bowl XLVI did so with their mobile devices to hand, according to mobile ad network InMobi, and nearly half used their device specifically in response to TV ads.... >>

BizReport | Mobile Marketing February 06, 2012

Nexage: 100 billion ads requested

Tablets and smartphones are making it simpler for consumers to find the information they need; they're also making it simpler for advertisers to connect with consumers whether at home or the office or on a commuter train. According to one... >>

BizReport | Advertising February 03, 2012

What 2011 can teach businesses for 2012 success

As February opens across the US businesses are reporting in on 2011 numbers. And the bulk of information so far points to 2011 being a good year for many online and mobile brands, and that bodes well for 2012, too.... >>

BizReport | Mobile Marketing February 02, 2012

Ypulse: Youths think AR apps as confusing, pointless as QR Codes

A new study published by Ypulse appears to show as much confusion surrounding mobile augmented reality technology as there is with QR Codes.... >>

BizReport | Mobile Marketing January 27, 2012

3 Unique ways mobiles engage consumers, employees, brands

As more consumers engage through mobile devices marketers are looking for ways to engage, too. Whether through apps or mobile websites consumers are looking for content and information and three new options could help brands give consumers what they're looking... >>

BizReport | Mobile Marketing January 18, 2012

Jivox, Greystripe: Mobile space growing quickly

The mobile space is exploding - and not just in the consumer base. Advertisers are increasingly looking to mobile options to engage on the go consumers with content. From video to written content, subscription bases are expanding and advertisers are... >>

BizReport | Mobile Marketing January 17, 2012

Claris/Euclid partnership offers etailers better performance

A new partnership, between Claris Solutions and Euclid Elements, should give online merchants more metrics - which could result in better overall performance. Through the agreement shopper data would help to improve website performance and develop custom options for merchants.... >>

BizReport | Mobile Marketing January 13, 2012

86% of marketers plan to use QR Codes

Mobile barcode firm Scanbuy has released findings of a new study that reveals marketers are well aware of QR Codes and the majority say they will be using them at some point in the future.... >>

BizReport | Internet January 11, 2012

UK: Use of tablets doubles on Christmas Day

New figures from eDigitalResearch and the Internet Marketing in Retail Group (IMRG) reveal that the number of UK consumers using tablets to go online over Christmas Day and Boxing Day in 2011 doubled from the year before.... >>

BizReport | Mobile Marketing January 06, 2012

Expert: Merchants can improve customer service via mobile

Merchants may not have seen a lot of purchases made through mobile over the 2011 holidays, but there was a definite upsurge in mobile traffic - which is usually the precursor to an uptick in conversions. One new tool, AisleBuyer's... >>

BizReport | Ecommerce January 05, 2012

Reports: Seattle's on Fire, Christmas Day posts high engagement

Sales and engagement numbers are still trickling in from the 2011 holiday season, but two new reports indicate a bright future for online and mobile brands. The latest reports from Jivox and Jumptap indicate that brands need to be as... >>

BizReport | Mobile Marketing January 03, 2012

How mobile is reshaping the globe

Smartphones and tablets filled stockings and gift boxes around the globe during the 2011 holiday season, but what does that mean for marketers and brands? Plenty, finds new research from comScore. According to two recent reports mobile devices are pushing... >>

BizReport | Mobile Marketing December 30, 2011

What to expect from mobile in 2012

With only a few hours left until the ball drop in New York City, most businesses are putting the final touches on Q1 advertising campaigns and working on year-long campaign plans. Mobile will be a big part of those plans,... >>

BizReport | Mobile Marketing December 27, 2011

2012: Year of Mobile?

Mobile has come into its own through 2011, but over the 2011 holiday season retailers and manufacturers have seen demand for mobile devices skyrocket. Tablets are leading the new phase of mobile adoption, but the always changing smartphone arena is... >>

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