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BizReport | Research August 20, 2012

Report: Women outspending men on international mobile calling

Apps, browsing and game playing may be getting more headlines, but a new report from Rebtel and Harris Interactive shows calling still plays a major part in mobiles' lives. According to the report 20 million Americans are spending upwards of... >>

BizReport | Mobile Marketing August 10, 2012

What mobile adoption means for brands

Tablets vs. Smartphones? Not really, at least according to one expert. He suggests that the mobile space should be approached in different ways for the two major devices - smartphones and tablets - because those devices are used by different... >>

BizReport | Mobile Marketing August 09, 2012

Report: Mobile consumption of professionally produced video doubles

Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally... >>

BizReport | Mobile Marketing August 08, 2012

Jumptap: 3rd party data boots mobile campaigns

For those of you in the mobile space, adding third party data to campaigns to assist with targeting can be an asset. That according to the latest Jumptap MobileSTAT report. Jumptap data finds that data from third party sources can... >>

BizReport | Mobile Marketing August 06, 2012

Olympics, NFL highlight importance of mobile for sports teams

Over the past week mobile consumers have engaged with their favorite athletes and sports through a variety of platforms - television, online and mobile. This past weekend the National Football League's opener - the Hall of Fame Game - hit... >>

BizReport | Mobile Marketing August 03, 2012

Fiksu: iOS app downloads on the up

As the mobile space gets hotter, consumers are finding apps one way to play, consume content and stay connected. According to new data from Fiksu app downloads are increasing from users on Apple's iOS platform; their data shows just over... >>

BizReport | Mobile Marketing August 01, 2012

Wi-Fi changing how people interact

Over the past year Wi-Fi usage has jumped more than 200% thanks to the growing number of mobile devices - both smartphones and tablets - and laptops. This increased connectivity can be a good thing for mobile brands because it... >>

BizReport | Mobile Marketing July 31, 2012

Millennial Media: Travel vertical up 200% YoY

The travel vertical is speeding through the mobile space. That according to new data from Millennial Media; the company has released a special SMART report focusing on the travel category, which ranks third for the mobile space behind Telecom and... >>

BizReport | Advertising July 27, 2012

IAB: Interactive ads popular with tablet users

Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. ... >>

BizReport | Trends & Ideas July 25, 2012

Shadows cast on Korean QR Code campaign

When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>

BizReport | Mobile Marketing July 25, 2012

More gamers favoring mobile device for at-home gaming

The proliferation of smartphones and tablets along with the increase in availability of games developed specifically for these platforms, are having an impact on gamer habits.... >>

BizReport | Research July 23, 2012

IAB: Music fans look to mobile to connect

When it comes to music, fans of performers aren't just connecting before concerts or when a new single is released. According to new data from the IAB and LiveNation, music fans are connecting to their favorite performers, via mobile, before... >>

BizReport | Mobile Marketing July 18, 2012

Clear mobile privacy policies key to fostering consumer trust

Research into mobile privacy perceptions has found that, while consumers are more aware today than ever before of behavioral targeting, they don't yet trust or like it. Transparency, education and providing clear and easy-to-read mobile privacy policies will help build... >>

BizReport | Research July 17, 2012

Manta: 50% SMB owners won't vacation this summer

While CEOs, Presidents and Managers in most US businesses are making final plans for a summer vacation, small business owners aren't. According to a new Manta survey about half of SMB owners won't take a summer vacation in 2012. Why?... >>

BizReport | Mobile Marketing July 16, 2012

Travora to exclusively sell HopStop ad inventory

In a new partnership media hub Travora will begin exclusively selling ad inventory from mobile network HopStop. Travora will sell both web and mobile inventory for the location based network.... >>

BizReport | Ecommerce July 16, 2012

Expert: Why showrooming may not be the Big, Bad Wolf

Buzz may be increasing about the 'evils' of mobile showrooming - visiting a store, then buying online - but one expert cautions that showrooming has always been the case for retailers to an extent. Even when there were only two... >>

BizReport | Mobile Marketing July 12, 2012

HipSwap, Break Media put content first in mobile

The mobile space is heating up the summer of 2012. With new apps for content consumption, new ways to pay for goods and services and new ways to engage and sell through the mobile space, retailers and content creators are... >>

BizReport | Mobile Marketing July 12, 2012

Android dominates smartphone sales in key markets

For the first time ever Android dominates smartphone sales across Europe, the U.S., and Australia, according to new figures released by Kantar Worldpanel ComTech, driven in part by consumers trading up from feature phones. ... >>

BizReport | Mobile Marketing July 12, 2012

American Beverage taps HipCricket's AdLife for mobile ads

One more indicator that the mobile space is pushing forward: a large beverage brand is going mobile with the help of HipCricket's AdLife product. American Beverage, the parent of brand Dailys, is leveraging the AdLife product to create deeper mobile... >>

BizReport | Research July 10, 2012

Poll: More smartphone users to vote for Obama?

While most traditional polls show presidential candidate Mitt Romney pulling ahead of President Barack Obama in the 2012 Presidential Election, a new poll out from Velti and Harris Interactive has a different take. According to their data more smartphone users... >>

BizReport | Research July 06, 2012

Tablet shipments could reach 800 million by 2016

Move over laptops, consumers are pushing to mobile. That, according to the Quarterly Mobile PC Shipment and Forecast Report available from NPD DisplaySearch. The report indicates 'mobile PC' - i.e. tablet and laptop - shipments could surpass 800 million by... >>

BizReport | Mobile Marketing June 28, 2012

Which mobile targeting is right for you?

With the proliferation of mobile devices, the increased use of tablets and consumption of content through mobile, brands are also moving into the space. From push messages to mobile display and video units, there are many options - here's how... >>

BizReport | Mobile Marketing June 15, 2012

10m shoppers have signed on for mobile alerts

More consumers are looking for store information, deals and even locations from mobile devices while shopping brick and mortar stores. One hub they're leaning on - Placecast's ShopAlerts, which has pushed past the 10 million member mark.... >>

BizReport | Mobile Marketing June 14, 2012

Hipcricket, Screenvision put movie-goers in the interactive seat

A new offering from Hipcricket and Screenvision could increase the engagement level of movie patrons. Rather than sitting and passively watching those pre-film advertisements, the tool allows viewers to interact with branded advertisements and information.... >>

BizReport | Mobile Marketing June 11, 2012

SlideShark makes Team Edition Enhancements

Beginning today SlideShark's Team Edition gets a bit simpler to navigate - not that it was overly hard to begin with. The upgraded Team Edition makes it simpler for team members to access content and then manage those files.... >>

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