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BizReport | Mobile Marketing February 08, 2016

Report: Time spent on mobile skewing to apps

According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space. ... >>

BizReport | Mobile Marketing February 05, 2016

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience. ... >>

BizReport | Mobile Marketing January 15, 2016

Expert: Look for more mobile in 2016

Billions of dollars were spent online during the 2015 holiday season, and the dollars associated with mobile showed significant growth. According to one expert, retailers can expect that mobile growth to continue. Here's how brands can ensure they are ready.... >>

BizReport | Mobile Marketing January 06, 2016

Expert: Make mobile frictionless, personal

Mobile is expected to make a huge impact on brands' revenue numbers throughout 2016. Is your mobile strategy ready? It may not be, but one expert explains how to make mobile more frictionless and personal so brands can succeed. ... >>

BizReport | Mobile Marketing January 05, 2016

Flurry: Phablets key to 2015 mobile successes

Looking back at 2015 two things are clear: mobile was important and ecommerce showed strength. But mobile, according to data released this morning from Flurry, was the true king in 2015, with app use increasing more than 55%, and overall... >>

BizReport | Mobile Marketing December 29, 2015

Expert: Why mobile is broken and how it can be fixed

This holiday we have seen scores of people not only researching but buying items via mobile, but according to one expert mobile is broken. Here is how he says it can be fixed. ... >>

BizReport | Mobile Marketing December 29, 2015

Top 4 mobile trends for 2016

It's a mobile world, and it is becoming more mobile every day. That's the takeaway from one OpenMarket exec who lays out the four mobile trends brands need to prep for 2016. ... >>

BizReport | Mobile Marketing December 28, 2015

Flurry: It's a Phabulous holiday

Tech gear was hot this holiday season; one specific bit of tech, to be precise. According to new data out from Flurry just over one-quarter (27%) of new devices this holiday season were phablets. ... >>

BizReport | Mobile Marketing December 28, 2015

Expert: Mobile security to be focus in 2016

As mobile use continues to expand, security in the mobile space is becoming more important. Here is how one expert believes mobile and security will change in 2016. ... >>

BizReport | Mobile Marketing November 30, 2015

Expert: What will drive mobile in 2016

Mobile is shaping up to be a big part of 2016. One expert outlines how mobile will drive business next year - and how brands can take advantage. ... >>

BizReport | Mobile Marketing November 12, 2015

Top 3 tips to create a BYOD policy

Today's employees have the ability to work from anywhere, through multiple devices. As a result, modern businesses are finding it necessary to implement defined BYOD policies. One expert offers his tips for a solid BYOD workplace. ... >>

BizReport | Mobile Marketing November 10, 2015

Mobile trends to watch into 2016

Mobile is important now, but moving into 2016, mobile is set to become an even greater tool for businesses to use. One expert explains why. ... >>

BizReport | Mobile Marketing November 04, 2015

Report: Apple #1 again for revenue

For several months Android has been the top OS for mobile revenue, but Apple is changing that. According to Opera Mediaworks' Q3 2015 State of Mobile Advertising report Apple has regained the top revenue slot and its thanks to tablets... >>

BizReport | Advertising November 04, 2015

The top 4 trends to watch in mobile

Heading into the new year, mobile is going to be a big deal. That according to many experts. One weighs in on the 4 mobile trends brands need to watch for in 2016. ... >>

BizReport | Mobile Marketing November 03, 2015

Study: Humans more connected to phones than ever

It will come as no surprise that humans are very attached to their phones - cellular and otherwise. But, according to one new report, that connection isn't just about the mobile web, social networks or apps. The connection is about... >>

BizReport | Mobile Marketing November 03, 2015

Expert: The difference between mobile app, browser targeting

Just as in the online space, not all mobile targeting is the same. And with so many people using mobiles for everything from checking email to making purchases or getting directions, it's important for mobile brands to know who they're... >>

BizReport | Mobile Marketing October 29, 2015

3 changes brands must recognize for mobile success

Mobile changes everything, and the big opportunity for brands is to win with customers. Content can become highly relevant, apps can be engaging. The key, according to one expert, is to own the mobile channel. ... >>

BizReport | Mobile Marketing October 26, 2015

Expert: Which mobile insights will impact 2016

2015 has been called the year of mobile, and many companies have just launched apps in the past 6-9 months. They're navigating through this holiday season with a lot more guesswork than data to drive their mobile marketing strategies, but... >>

BizReport | Mobile Marketing October 19, 2015

Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices. ... >>

BizReport | Mobile Marketing October 14, 2015

Mobile Roundup: Growing mobile scale

In today's mobile roundup, one new report indicates growing scale for mobile brands, and two releases to help mobile brands connect. ... >>

BizReport | Mobile Marketing September 29, 2015

Survey: Sales staffs turning to mobile

Sales staffs are turning more and more to mobile devices, a fact of which marketing departments should be aware. Knowing how sales staffs are using technology can help marketing departments know how to get them the information they need. ... >>

BizReport | Research September 29, 2015

Women, Millennials most likely to video chat

Research hub GfK is reporting that when it comes to video calling female Millennials who are well off are most likely to be ringing in. According to the new GfK MRI Survey of the American Consumer 23% of Americans (43.1... >>

BizReport | Mobile Marketing September 11, 2015

Experts: How the AOL/Millennial deal will impact mobile

Advertisers and agencies want to know: what does the AOL/Millennial Media acquisition mean for the online and mobile spaces. Two experts offer their insights as to what this deal could mean. ... >>

BizReport | Mobile Marketing September 04, 2015

Fiksu launches mobile audience platform

This week data-fueld mobile platform Fiksu launched a new platform into the space that will give brands the ability to engage specific mobile audiences. Called the Fiksu Mobile Audience Platform, the took uses customer journey data to target audiences across... >>

BizReport | Mobile Marketing September 02, 2015

Report: Mobile web use doubles

The mobile web is going places - fast. That's the takeaway from new Smaato data which indicates ad spending within the mobile web has increased by 38% while spending in the app space has decreased by 62%. ... >>

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