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BizReport | Mobile Marketing March 14, 2013

Report: For mobile, consumers want better batteries, processors

When it comes to mobile tablets, consumers are looking for specific innovations from manufacturers. Specifically, they want better battery life and faster mobile processors. That according to a recent TechBargains survey.... >>

BizReport | Mobile Marketing March 13, 2013

Bill payments migrating from desktop to tablet

A new report from Juniper Research reveals the numbers of people using tablets to pay bills online is set to soar come 2017. ... >>

BizReport | Mobile Marketing March 12, 2013

Report: Most brands still aren't prepared for mobile needs

When it comes to the mobile space the rush is on but only a few brands are actually getting to the mobile start line with the right preparation behind them. According to new data out from Kontagent and eConsultancy more... >>

BizReport | Ecommerce March 08, 2013

Reports: More people going mobile, looking for content

As more consumers convert to smartphones and tablets, they are remaining online longer - and looking for new, unique and relevant content almost constantly. While many look for professionally produced content, a growing number are looking to social networks to... >>

BizReport | Mobile Marketing March 06, 2013

Survey: Digi-rewards getting 12 times more mobile clicks

When it comes to mobile ads and promotion all messaging may not be created equal. According to new data out today from IFeelGoods promotional campaigns for mobile, digital rewards are getting about 12 times the clicks as standard offers; the... >>

BizReport | Mobile Marketing March 05, 2013

Jumptap: Look for more tablets to hit consumers' hands

The mobile space isn't cooling off in 2013. Rather, according to new data out from Jumptap, we can expect the mobile space to get even hotter as more consumers give up their feature phones and embrace tablets.... >>

BizReport | Mobile Marketing March 05, 2013

Brits expect in-flight mobile connectivity to be standard in next few years

Being able to connect to the Internet, use apps and play online games while aboard an airplane is something that most travelers expect to be standard in the next few years. A new survey reveals a demand among UK travelers... >>

BizReport | Mobile Marketing March 05, 2013

App revenues to hit all time high in 2013

There are hundreds of thousands of apps available from iOS and Android app stores and, if Gartner's forecasts are correct, 2013 will be the year global app revenues hit an all time high.... >>

BizReport | Mobile Marketing March 04, 2013

Top 3 best practices for MMS/SMS messaging

MMS and SMS brand messaging may be opt-in, but brands should also use the text message option with care. That according to a new report out from Mogreet. Because, although consumers do opt in to messaging, bombarding them with unwanted... >>

BizReport | Mobile Marketing February 28, 2013

Shoppers swayed to spend by mobile connectivity

When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi... >>

BizReport | Mobile Marketing February 27, 2013

SOASTA outlines struggles for mobile brands

Everyone is one mobile, but not everyone is creating a solid mobile presence. That, according to new data out from SOASTA, which underlines the challenges for mobile marketers.... >>

BizReport | Mobile Marketing February 26, 2013

Mobile plays starring role in Australian online industry growth

The online industry in Australia continues to beat market forecasts of lower growth rates. The latest figures from PricewaterhouseCoopers and IAB Australia show just how much growth in the last year has been driven by mobile and digital. ... >>

BizReport | Mobile Marketing February 26, 2013

comScore: 2012 a watershed year for mobile

New data out today from comScore underlines the importance of mobile to brands - namely that more than 125 million consumers (US) now own smartphones and that 50 million now own tablets. This new adoption rate is pushing more consumers... >>

BizReport | Research February 25, 2013

Reports: Consumers won't let go of mobiles

When it comes to the mobile space, two new report underline just how important mobile devices are to consumers. So important that some would go without water rather than lose a mobile device and some would take a mobile anywhere... >>

BizReport | Mobile Marketing February 25, 2013

Platforms simplify ad, content options

As consumers become more comfortable in the online space, they're finding different ways of engaging with brands. There are social networks, content sites and because many are now paying bills online, there are even billing statements. ... >>

BizReport | Advertising February 20, 2013

Twitter mobile user stats will pique advertiser interest

Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad... >>

BizReport | Mobile Marketing February 18, 2013

Report: Mobile influencing purchases, not converting

When it comes to the mobile space, an important line is being drawn in the ether: that of influence by not necessarily conversion. New data out from L2 Think Tank indicates that mobiles are using increasingly using their devices -... >>

BizReport | Mobile Marketing February 13, 2013

How big events are impacting mobile

Big events are beginning to impact mobile just as they effected online usage a few years ago. Heading into Superbowl 2013 and the northeastern blizzard last weekend, mobile brands saw spikes in traffic and ad requests. ... >>

BizReport | Mobile Marketing February 07, 2013

Where mobiles are spending their time online

Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.... >>

BizReport | Research February 06, 2013

Reports find mobile engaged most Super Bowl viewers

Whether watching because it was the last game for Baltimore Ravens' famed linebacker Ray Lewis or for brands' ingenious commercials, the bulk of Super Bowl watchers were also engaging via mobile devices. They were tweeting about spectaculars plays - and... >>

BizReport | Mobile Marketing January 31, 2013

Facebook: Mobile ad revenue jumps from zero to 23%

Facebook has marked another milestone. For the first time ever, the number of daily active users visiting Facebook via a mobile device has outstripped those checking on a desktop. ... >>

BizReport | Mobile Marketing January 25, 2013

McDonald's communicates nutritional info on packaging with QR Codes

Starting this month in the U.S, fast food giant McDonald's will roll out new packaging featuring QR Codes that convey nutritional information to enable customers to make better, more informed, menu choices. ... >>

BizReport | Trends & Ideas January 25, 2013

Television continues to dominate U.S. media usage

Today's choice of media is larger than ever before yet, according to new figures released by Nielsen, Americans' time is still dominated by televisions and desktop computers. Also just released is a report by Twitter analyzing their users' behavior while... >>

BizReport | Mobile Marketing January 22, 2013

1 in 4 mobile users plan to up their use of mobile payments in 2013

Mobile devices are working their way into every aspect of daily life. Research from Prosper Mobile Insights found that mobile devices are also helping users make life changes.... >>

BizReport | Mobile Marketing January 21, 2013

Reports: Mobile Europeans want information, shopping

New data out from comScore underlines how mobile consumers in different regions of the world are engaging across the mobile space. In most cases, it seems mobile consumers are quite similar - accessing specific types of information via mobile and... >>

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