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BizReport | Mobile Marketing May 08, 2012

JiWire: Wi-Fi connections important for shopping consumers

Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users... >>

BizReport | Advertising May 04, 2012

The case for in-app advertising

In-app advertising has been around for a few years now, but a funding announcement from one leader in the space may have more advertisers taking note. This week Nautic Partners invested $66 million in LifeStreet Media, a leader for in-app... >>

BizReport | Mobile Marketing May 03, 2012

Rebtel: iPhone prompts more loyalty among smartphone owners

Mobile providers and smartphone manufacturers take note: a new survey indicates many US mobile consumers are willing to switch both of you out if the call quality is poor. Mobile VoIP service Rebtel's survey found that call quality is the... >>

BizReport | Mobile Marketing April 30, 2012

Content consumption up via tablet

New data out from comScore finds Kindle Fire now accounts for just over half of the market share for Android tablets (February 2012); Fire's closest competitor is Samsung's Galaxy Tax with a 15% share. ... >>

BizReport | Ecommerce April 27, 2012

First-time Apple buyers skip iPod for iPad

Once upon a time first-time Apple buyers got in on the iPod level. Research by the NPD Group reveals that today it's the iPad that first-time Apple users are buying.... >>

BizReport | Mobile Marketing April 19, 2012

Millennial Media: Mobile made big impact on March Madness

Just a couple of years ago video streaming changed the way sports fans viewed the NCAA Men's Basketball Tournament - March Madness. Now, it's mobile that is changing the way we see March Madness, according to the latest Millennial Media... >>

BizReport | Mobile Marketing April 16, 2012

Study: TV + Mobile = Results

Brands, if you're looking for more bang from your video buck, look to mobile. That is the key takeaway from a new report out from Nielsen and AdColony. Through the study research found that combining television advertising with mobile helped... >>

BizReport | Mobile Marketing April 16, 2012

Marketron expands mobile offering to include TV

One more way for television brands to get more online play: Marketron Mobile. After positive results from radio broadcasters, the mobile hub is opening it's ad solution to television brands, giving them the opportunity to create more mobile content in... >>

BizReport | Advertising April 12, 2012

3 new tools change video, mobile and political ad space

Three new additions to the online ad space may change the way brands and agencies create, launch and track campaigns across the video and mobile spaces.... >>

BizReport | Mobile Marketing April 11, 2012

Report: Angry Birds players more likely to be Republican?

From playing games to surfing the web, more consumers are doing so from a mobile device. New data from both comScore and Jumptap finds an increasing number of consumers engaging with the Internet from smart devices.... >>

BizReport | Mobile Marketing April 10, 2012

Jivox launches Active Mobile Pages

A new release from Jivox could change the way brands look at mobile pages. The solution, called Active Mobile Pages (AMP) are mobile optimized landing pages targeted to smartphone users. The pages can be delivered to both iOS and Android... >>

BizReport | Mobile Marketing April 05, 2012

Greystripe releases Audience Mapping

The ability to connect with consumers through PC and mobile and tablet devices is becoming more necessary for most brands. Because consumers are interacting with content and ads not just at a PC or through a newspaper ad any longer,... >>

BizReport | Mobile Marketing April 04, 2012

Nexage releases RTB reporting, screening options for mobile

A new tool out from Nexage could put a new, real time spin on mobile marketing. The reporting tool should give marketers more insight into how mobile campaigns are faring, with the ability to drill down to trends and patterns.... >>

BizReport | Mobile Marketing April 02, 2012

Demand for mobile coupons high yet only 10% have ever received one

Reports have shown that many consumers are not yet ready for Near-Field Communication (NFC) technology but there is an area in which demand is high but not being met - mobile coupons. ... >>

BizReport | Mobile Marketing March 22, 2012

Survey: Mobile gamers do it in bed

The number of people playing mobile games continues to increase, but it may surprise you just where these gamers are playing and engaging with their favorite games. MocoSpace recently surveyed more than 15,000 gamers in their system and found that,... >>

BizReport | Research March 22, 2012

Top 3 mobile trends brands should follow

Mobile advertising is forecast to top $1 billion (US) this year, which has many brands looking at mobile advertising in a new way. A profitable way. The problem is that the mobile space is a different type of ad space... >>

BizReport | Mobile Marketing March 15, 2012

How mobile is pushing digital growth

The tech marketing - specifically the mobile device market - is exploding around the globe. Here in the US, the growth has been staggering over the past year, in all corners of the country. Where are tech products getting the... >>

BizReport | Mobile Marketing March 07, 2012

Flurry: Over half of app sessions spent with games

When Flurry analyzed more than 64 billion mobile app sessions on both iOS and Android devices they discovered that games, particularly those from independent studios, were dominating the space. ... >>

BizReport | Research March 06, 2012

Online trends: Tablets and taxes

With just over a month until taxes are due in the US consumers are crunching numbers and planning the spending of any refunds they may get. Some of that spending will likely be spent on tablets or smartphone upgrades, if... >>

BizReport | Mobile Marketing March 05, 2012

Girl Scouts celebrate centenary, announce mobile payment adoption

As the organization celebrates 100 years of scouting for girls, this week also brings the announcement that Girl Scout troops in 23 States are now embracing mobile technology and accepting mobile payments for their fundraising cookies.... >>

BizReport | Mobile Marketing March 01, 2012

Survey: Smartphone users won't wait in line

You've seen the headlines about shoppers abandoning virtual carts because of the shopping experience or simply to do a bit more research. But new data from AisleBuyer finds that trend is now happening more and more in-store, specifically with tech-savvy... >>

BizReport | Mobile Marketing February 29, 2012

Groupon's mobile app user base triples, launches in Thailand

The web-based daily deals company has made several announcements in the last few days including a new country launch and mobile user numbers. ... >>

BizReport | Research February 24, 2012

2012: All about the 'fourth' screen?

According to comScore's 2012 Mobile Future in Focus report businesses - and consumers - will look more to the mobile screen in the upcoming year. And that mobile screen won't just be on a smartphone. Tablets and their 'fourth' screen,... >>

BizReport | Mobile Marketing February 22, 2012

Flurry: Mobile ad spend lags behind sector growth

Brands and agencies have yet to adapt to the massive popularity and usage of mobile apps among consumers, according to Flurry, and ad spend on the channel is lagging behind growth. ... >>

BizReport | Blogs & Content February 21, 2012

Symantec: Mobile redefining how brands do business

Mobile devices are changing the way consumers interact with brands, content and information, but the mobile infrastructure is also changing the way businesses do business online. From how employees connect to the business to how consumers find a brand online,... >>

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