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BizReport | Advertising July 27, 2012

IAB: Interactive ads popular with tablet users

Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. ... >>

BizReport | Trends & Ideas July 25, 2012

Shadows cast on Korean QR Code campaign

When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>

BizReport | Mobile Marketing July 25, 2012

More gamers favoring mobile device for at-home gaming

The proliferation of smartphones and tablets along with the increase in availability of games developed specifically for these platforms, are having an impact on gamer habits.... >>

BizReport | Research July 23, 2012

IAB: Music fans look to mobile to connect

When it comes to music, fans of performers aren't just connecting before concerts or when a new single is released. According to new data from the IAB and LiveNation, music fans are connecting to their favorite performers, via mobile, before... >>

BizReport | Mobile Marketing July 18, 2012

Clear mobile privacy policies key to fostering consumer trust

Research into mobile privacy perceptions has found that, while consumers are more aware today than ever before of behavioral targeting, they don't yet trust or like it. Transparency, education and providing clear and easy-to-read mobile privacy policies will help build... >>

BizReport | Research July 17, 2012

Manta: 50% SMB owners won't vacation this summer

While CEOs, Presidents and Managers in most US businesses are making final plans for a summer vacation, small business owners aren't. According to a new Manta survey about half of SMB owners won't take a summer vacation in 2012. Why?... >>

BizReport | Mobile Marketing July 16, 2012

Travora to exclusively sell HopStop ad inventory

In a new partnership media hub Travora will begin exclusively selling ad inventory from mobile network HopStop. Travora will sell both web and mobile inventory for the location based network.... >>

BizReport | Ecommerce July 16, 2012

Expert: Why showrooming may not be the Big, Bad Wolf

Buzz may be increasing about the 'evils' of mobile showrooming - visiting a store, then buying online - but one expert cautions that showrooming has always been the case for retailers to an extent. Even when there were only two... >>

BizReport | Mobile Marketing July 12, 2012

HipSwap, Break Media put content first in mobile

The mobile space is heating up the summer of 2012. With new apps for content consumption, new ways to pay for goods and services and new ways to engage and sell through the mobile space, retailers and content creators are... >>

BizReport | Mobile Marketing July 12, 2012

Android dominates smartphone sales in key markets

For the first time ever Android dominates smartphone sales across Europe, the U.S., and Australia, according to new figures released by Kantar Worldpanel ComTech, driven in part by consumers trading up from feature phones. ... >>

BizReport | Mobile Marketing July 12, 2012

American Beverage taps HipCricket's AdLife for mobile ads

One more indicator that the mobile space is pushing forward: a large beverage brand is going mobile with the help of HipCricket's AdLife product. American Beverage, the parent of brand Dailys, is leveraging the AdLife product to create deeper mobile... >>

BizReport | Research July 10, 2012

Poll: More smartphone users to vote for Obama?

While most traditional polls show presidential candidate Mitt Romney pulling ahead of President Barack Obama in the 2012 Presidential Election, a new poll out from Velti and Harris Interactive has a different take. According to their data more smartphone users... >>

BizReport | Research July 06, 2012

Tablet shipments could reach 800 million by 2016

Move over laptops, consumers are pushing to mobile. That, according to the Quarterly Mobile PC Shipment and Forecast Report available from NPD DisplaySearch. The report indicates 'mobile PC' - i.e. tablet and laptop - shipments could surpass 800 million by... >>

BizReport | Mobile Marketing June 28, 2012

Which mobile targeting is right for you?

With the proliferation of mobile devices, the increased use of tablets and consumption of content through mobile, brands are also moving into the space. From push messages to mobile display and video units, there are many options - here's how... >>

BizReport | Mobile Marketing June 15, 2012

10m shoppers have signed on for mobile alerts

More consumers are looking for store information, deals and even locations from mobile devices while shopping brick and mortar stores. One hub they're leaning on - Placecast's ShopAlerts, which has pushed past the 10 million member mark.... >>

BizReport | Mobile Marketing June 14, 2012

Hipcricket, Screenvision put movie-goers in the interactive seat

A new offering from Hipcricket and Screenvision could increase the engagement level of movie patrons. Rather than sitting and passively watching those pre-film advertisements, the tool allows viewers to interact with branded advertisements and information.... >>

BizReport | Mobile Marketing June 11, 2012

SlideShark makes Team Edition Enhancements

Beginning today SlideShark's Team Edition gets a bit simpler to navigate - not that it was overly hard to begin with. The upgraded Team Edition makes it simpler for team members to access content and then manage those files.... >>

BizReport | Mobile Marketing June 08, 2012

How to use mobile to more deeply engage

A new ad unit out from JiWire may change the way brands look at mobile advertising - because it offers users a way to go online via mobile in exchange for ad interactions. Meanwhile, new data shows more women are... >>

BizReport | Mobile Marketing June 05, 2012

Jumptap: Boomers to Kindle while Younger Consumers to iPad

When it comes to mobile traffic, big events are pushing traffic. According to the latest Jumptap MobileSTAT report mobile traffic around Louisville, Kentucky spiked on Kentucky Derby day, with a slight dip in usage during the actual race. This is... >>

BizReport | Mobile Marketing May 31, 2012

iPhone users gobble up data

When technology research firm Analysys Mason analysed the data usage of smartphone users they found that Apple's iPhone owners were far more data-hungry than any other. ... >>

BizReport | Research May 25, 2012

Millennial Media: Non-phone connections up 33%

New data is out from Millennial Media indicating a continued shift to mobile for many consumers; among the most interesting findings - online connections from non-phone devices like tablets and e-readers increased 33% between Q4 2011 and Q1 2012.... >>

BizReport | Mobile Marketing May 17, 2012

Mobile users aren't parting with cash for apps

Smartphone users love apps and the number per device increased signifcantly last year, found Nielsen. However, according to new findings from ABI Research, most people aren't prepared to part with cash for an app. ... >>

BizReport | Research May 16, 2012

Reports: Apple to continue tablet dominance

When it comes to tablets, so far, there is Apple and then the rest of the pack. Although Amazon's Kindle Fire came out of the gate swinging last November, numbers have since tapered off while Apple's iPad continues to move... >>

BizReport | Mobile Marketing May 15, 2012

Top three tips for mobile marketers

As most consumers move into the mobile marketplace brands are struggling to keep up. July Systems is one solution which helps brands move campaigns across platforms, to build mobile sites and engage consumers.... >>

BizReport | Mobile Marketing May 14, 2012

Solution bridges online, mobile ad gaps

A new advertising platform just released from beta is making noise amongst venture capitalists. Called Drawbridge, the solution was built to bridge the gaps between online and mobile advertising campaigns. Funding of $6.5 million was just announced for the start-up.... >>

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