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BizReport | Mobile Marketing November 05, 2012

Forecast: Local Mobile Ads to push $6 by 2016

Look for strong growth in the US local, mobile ad sector. That, according to a new forecast from BIA/Kelsey. According to the forecast local mobile ad revenues will grow to $5.8 billion (2016); that is up from $664 million in... >>

BizReport | Mobile Marketing November 02, 2012

Jumptap: Tablets top out in the dark

New data is out from Jumptap, shedding light on how consumers are engaging across the mobile space and across dayparts. One interesting finding? That tablet use is topping out after dark.... >>

BizReport | Mobile Marketing November 01, 2012

Apigee: Apps must perform as advertised

When it comes to the mobile space many brands are betting on apps. But a new study out from Apigee underlines the performance factor for apps - according to the report nearly half of mobile users will delete apps immediately... >>

BizReport | October 30, 2012

Flurry: Tablets are 'media machines', users skew older

Mobile analytics firm Flurry has released a new study revealing the differences in how different age groups adopt and use tablets and smartphones. ... >>

BizReport | Mobile Marketing October 24, 2012

Personal Argentina taps Amobee for mobile ads

One of Argentina's largest mobile operators, Personal Argentina, has tapped mobile ad firm Amobee to power ads within the region. Through the partnership Amobee will ensure relevant mobile ads are served to in-market mobile consumers within the South American nation.... >>

BizReport | Mobile Marketing October 23, 2012

Spotzot: For mobile focus on sales, deals

When it comes to mobile engagement deals are the key. That according to new research out from Spotzot. The new Spotzot Mobile Shopping Index found that in 8 or 11 indexed categories the mention of a sale or deal increase... >>

BizReport | Mobile Marketing October 16, 2012

Velti: iOS grabs 5% of mobile marketplace from Android

The launch of Apple's iPhone 5 is pushing more consumers into the smartphone race - and taking a big of the marketplace away from Google's Android platform in the process. New data out from Velti shows iOS gained 5% of... >>

BizReport | Blogs & Content archives September 26, 2012

Want to engage affluents? Try the younger generation.

According to a recent study from Ipsos MediaCT, targeting affluents these days is less about the Baby Boomer generation than the Millennial generation. According to the data one in five adults in 'affluent' households is from the Millennial or Generation... >>

BizReport | Mobile Marketing September 25, 2012

BlueKai solution offers mobile brands data

Out today from BlueKai, a data solution for brands in the mobile space. The company is pushing the Data Activiation System into the mobile space, offering a cloud based solution for advertisers and content producers. ... >>

BizReport | Mobile Marketing September 21, 2012

Record high in U.S. mobile app downloads

Research conducted by Frank N. Magid and Associates for the Application Developers Alliance reveals a record high in mobile app downloads in the U.S. ... >>

BizReport | Mobile Marketing September 19, 2012

Survey: 72% SMBs to increase mobile spending in next year

Look out mobile, here come small and medium businesses. The influx of new mobile devices - from iPhone 5 to new Android units and updates to the tablet space is pushing more businesses into the mobile space. Leading the charge... >>

BizReport | Mobile Marketing September 19, 2012

Platform optimizes according to device

We've all heard about website optimization, image optimization...even ad optimization. But a new release from AdTruth is set up to help brands optimize according to the device a shopper is using to view information, ads or products. The DeviceInsight 4.0... >>

BizReport | Trends & Ideas archives September 17, 2012

AR app downloads to hit 2.5 billion by 2017

All manner of applications exist that will augment your reality. Some overlay historical street views on modern vistas, show you which way to point your satellite dish or display and label the universe in front of you. According to new... >>

BizReport | Mobile Marketing September 12, 2012

How iPhone 5 may change mobile marketplace

With the release of the latest iPhone marketers are looking for more ways to make their mobile dollars last. The good thing - some experts predict acquiring loyal mobile consumers will be cheaper over the coming weeks as a large... >>

BizReport | Internet September 07, 2012

U.S.: Mobile, digital gamers outnumber video-console gamers

The number of gamers playing on smartphones and tablets now outnumber "hardcore" video-console gamers, according to new figures released this week by The NPD Group.... >>

BizReport | Research archives September 05, 2012

Apple users: We'll upgrade...again

New data out from TechBargains indicated Apple users are happy with their mobile devices, enough so that they're planning on buying future releases rather than switching operating systems. According to the research nearly three-quarters of current iPhone 4 owners plan... >>

BizReport | Mobile Marketing September 05, 2012

Study: Travelers leaning on mobile for content

When it comes to traveling smarter, consumers are...well, traveling smarter. Or at least with smart-devices to lead the way. According to new research from comScore about 40% of smartphone users logged on to travel-related content from their phone in July... >>

BizReport | Mobile Marketing September 02, 2012

Mobile moms' new tool for back-to-school shopping

Moms are using smartphone technology to get them through the stressful back-to-school shopping period, according to a new study from the Interactive Advertising Bureau and Meredith Corp. ... >>

BizReport | Mobile Marketing August 31, 2012

Rebtel: Men attaching to mobile at work

When it comes to working, a new report from Rebtel shows men are more likely than women to use mobiles exclusively for work. That isn't to say they don't use mobiles at home, rather than men are more likely than... >>

BizReport | Research archives August 24, 2012

Mobile market breakdown shows Apple still holding on

New data out from Velti shows Android has pulled a bit of market share away from Apple; Android now accounts for about 42% of impressions in the mobile space. Apple's iPad still accounts for about 90% of all tablet impressions.... >>

BizReport | Mobile Marketing August 22, 2012

How mobile is engaging with ads

Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>

BizReport | Mobile Marketing August 20, 2012

Top 3 tips for integrating mobile POS

As more shoppers go online to find deals, retailers are looking for more ways to use online effectiveness - shorter lines, no waiting, coupon options - to engage shoppers once they are through physical store doors. One way is in... >>

BizReport | Research archives August 20, 2012

Report: Women outspending men on international mobile calling

Apps, browsing and game playing may be getting more headlines, but a new report from Rebtel and Harris Interactive shows calling still plays a major part in mobiles' lives. According to the report 20 million Americans are spending upwards of... >>

BizReport | Mobile Marketing August 10, 2012

What mobile adoption means for brands

Tablets vs. Smartphones? Not really, at least according to one expert. He suggests that the mobile space should be approached in different ways for the two major devices - smartphones and tablets - because those devices are used by different... >>

BizReport | Mobile Marketing August 09, 2012

Report: Mobile consumption of professionally produced video doubles

Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally... >>

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