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BizReport | Blogs & Content September 26, 2012

Want to engage affluents? Try the younger generation.

According to a recent study from Ipsos MediaCT, targeting affluents these days is less about the Baby Boomer generation than the Millennial generation. According to the data one in five adults in 'affluent' households is from the Millennial or Generation... >>

BizReport | Mobile Marketing September 25, 2012

BlueKai solution offers mobile brands data

Out today from BlueKai, a data solution for brands in the mobile space. The company is pushing the Data Activiation System into the mobile space, offering a cloud based solution for advertisers and content producers. ... >>

BizReport | Mobile Marketing September 21, 2012

Record high in U.S. mobile app downloads

Research conducted by Frank N. Magid and Associates for the Application Developers Alliance reveals a record high in mobile app downloads in the U.S. ... >>

BizReport | Mobile Marketing September 19, 2012

Survey: 72% SMBs to increase mobile spending in next year

Look out mobile, here come small and medium businesses. The influx of new mobile devices - from iPhone 5 to new Android units and updates to the tablet space is pushing more businesses into the mobile space. Leading the charge... >>

BizReport | Mobile Marketing September 19, 2012

Platform optimizes according to device

We've all heard about website optimization, image optimization...even ad optimization. But a new release from AdTruth is set up to help brands optimize according to the device a shopper is using to view information, ads or products. The DeviceInsight 4.0... >>

BizReport | Trends & Ideas September 17, 2012

AR app downloads to hit 2.5 billion by 2017

All manner of applications exist that will augment your reality. Some overlay historical street views on modern vistas, show you which way to point your satellite dish or display and label the universe in front of you. According to new... >>

BizReport | Mobile Marketing September 12, 2012

How iPhone 5 may change mobile marketplace

With the release of the latest iPhone marketers are looking for more ways to make their mobile dollars last. The good thing - some experts predict acquiring loyal mobile consumers will be cheaper over the coming weeks as a large... >>

BizReport | Internet September 07, 2012

U.S.: Mobile, digital gamers outnumber video-console gamers

The number of gamers playing on smartphones and tablets now outnumber "hardcore" video-console gamers, according to new figures released this week by The NPD Group.... >>

BizReport | Research September 05, 2012

Apple users: We'll upgrade...again

New data out from TechBargains indicated Apple users are happy with their mobile devices, enough so that they're planning on buying future releases rather than switching operating systems. According to the research nearly three-quarters of current iPhone 4 owners plan... >>

BizReport | Mobile Marketing September 05, 2012

Study: Travelers leaning on mobile for content

When it comes to traveling smarter, consumers are...well, traveling smarter. Or at least with smart-devices to lead the way. According to new research from comScore about 40% of smartphone users logged on to travel-related content from their phone in July... >>

BizReport | Mobile Marketing September 02, 2012

Mobile moms' new tool for back-to-school shopping

Moms are using smartphone technology to get them through the stressful back-to-school shopping period, according to a new study from the Interactive Advertising Bureau and Meredith Corp. ... >>

BizReport | Mobile Marketing August 31, 2012

Rebtel: Men attaching to mobile at work

When it comes to working, a new report from Rebtel shows men are more likely than women to use mobiles exclusively for work. That isn't to say they don't use mobiles at home, rather than men are more likely than... >>

BizReport | Research August 24, 2012

Mobile market breakdown shows Apple still holding on

New data out from Velti shows Android has pulled a bit of market share away from Apple; Android now accounts for about 42% of impressions in the mobile space. Apple's iPad still accounts for about 90% of all tablet impressions.... >>

BizReport | Mobile Marketing August 22, 2012

How mobile is engaging with ads

Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>

BizReport | Mobile Marketing August 20, 2012

Top 3 tips for integrating mobile POS

As more shoppers go online to find deals, retailers are looking for more ways to use online effectiveness - shorter lines, no waiting, coupon options - to engage shoppers once they are through physical store doors. One way is in... >>

BizReport | Research August 20, 2012

Report: Women outspending men on international mobile calling

Apps, browsing and game playing may be getting more headlines, but a new report from Rebtel and Harris Interactive shows calling still plays a major part in mobiles' lives. According to the report 20 million Americans are spending upwards of... >>

BizReport | Mobile Marketing August 10, 2012

What mobile adoption means for brands

Tablets vs. Smartphones? Not really, at least according to one expert. He suggests that the mobile space should be approached in different ways for the two major devices - smartphones and tablets - because those devices are used by different... >>

BizReport | Mobile Marketing August 09, 2012

Report: Mobile consumption of professionally produced video doubles

Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally... >>

BizReport | Mobile Marketing August 08, 2012

Jumptap: 3rd party data boots mobile campaigns

For those of you in the mobile space, adding third party data to campaigns to assist with targeting can be an asset. That according to the latest Jumptap MobileSTAT report. Jumptap data finds that data from third party sources can... >>

BizReport | Mobile Marketing August 06, 2012

Olympics, NFL highlight importance of mobile for sports teams

Over the past week mobile consumers have engaged with their favorite athletes and sports through a variety of platforms - television, online and mobile. This past weekend the National Football League's opener - the Hall of Fame Game - hit... >>

BizReport | Mobile Marketing August 03, 2012

Fiksu: iOS app downloads on the up

As the mobile space gets hotter, consumers are finding apps one way to play, consume content and stay connected. According to new data from Fiksu app downloads are increasing from users on Apple's iOS platform; their data shows just over... >>

BizReport | Mobile Marketing August 01, 2012

Wi-Fi changing how people interact

Over the past year Wi-Fi usage has jumped more than 200% thanks to the growing number of mobile devices - both smartphones and tablets - and laptops. This increased connectivity can be a good thing for mobile brands because it... >>

BizReport | Mobile Marketing July 31, 2012

Millennial Media: Travel vertical up 200% YoY

The travel vertical is speeding through the mobile space. That according to new data from Millennial Media; the company has released a special SMART report focusing on the travel category, which ranks third for the mobile space behind Telecom and... >>

BizReport | Advertising July 27, 2012

IAB: Interactive ads popular with tablet users

Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. ... >>

BizReport | Trends & Ideas July 25, 2012

Shadows cast on Korean QR Code campaign

When Korea's largest retail chain, Emart, realized that revenues were being held back by a slump in sales during lunch-time, they came up with a unique way to harness the power of QR Codes and... the sun. ... >>

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