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BizReport | Mobile Marketing October 23, 2012
Spotzot: For mobile focus on sales, deals
When it comes to mobile engagement deals are the key. That according to new research out from Spotzot. The new Spotzot Mobile Shopping Index found that in 8 or 11 indexed categories the mention of a sale or deal increase... >>
BizReport | Mobile Marketing October 16, 2012
Velti: iOS grabs 5% of mobile marketplace from Android
The launch of Apple's iPhone 5 is pushing more consumers into the smartphone race - and taking a big of the marketplace away from Google's Android platform in the process. New data out from Velti shows iOS gained 5% of... >>
BizReport | Blogs & Content September 26, 2012
Want to engage affluents? Try the younger generation.
According to a recent study from Ipsos MediaCT, targeting affluents these days is less about the Baby Boomer generation than the Millennial generation. According to the data one in five adults in 'affluent' households is from the Millennial or Generation... >>
BizReport | Mobile Marketing September 25, 2012
BlueKai solution offers mobile brands data
Out today from BlueKai, a data solution for brands in the mobile space. The company is pushing the Data Activiation System into the mobile space, offering a cloud based solution for advertisers and content producers. ... >>
BizReport | Mobile Marketing September 21, 2012
Record high in U.S. mobile app downloads
Research conducted by Frank N. Magid and Associates for the Application Developers Alliance reveals a record high in mobile app downloads in the U.S. ... >>
BizReport | Mobile Marketing September 19, 2012
Survey: 72% SMBs to increase mobile spending in next year
Look out mobile, here come small and medium businesses. The influx of new mobile devices - from iPhone 5 to new Android units and updates to the tablet space is pushing more businesses into the mobile space. Leading the charge... >>
BizReport | Mobile Marketing September 19, 2012
Platform optimizes according to device
We've all heard about website optimization, image optimization...even ad optimization. But a new release from AdTruth is set up to help brands optimize according to the device a shopper is using to view information, ads or products. The DeviceInsight 4.0... >>
BizReport | Trends & Ideas September 17, 2012
AR app downloads to hit 2.5 billion by 2017
All manner of applications exist that will augment your reality. Some overlay historical street views on modern vistas, show you which way to point your satellite dish or display and label the universe in front of you. According to new... >>
BizReport | Mobile Marketing September 12, 2012
How iPhone 5 may change mobile marketplace
With the release of the latest iPhone marketers are looking for more ways to make their mobile dollars last. The good thing - some experts predict acquiring loyal mobile consumers will be cheaper over the coming weeks as a large... >>
BizReport | Internet September 07, 2012
U.S.: Mobile, digital gamers outnumber video-console gamers
The number of gamers playing on smartphones and tablets now outnumber "hardcore" video-console gamers, according to new figures released this week by The NPD Group.... >>
BizReport | Research September 05, 2012
Apple users: We'll upgrade...again
New data out from TechBargains indicated Apple users are happy with their mobile devices, enough so that they're planning on buying future releases rather than switching operating systems. According to the research nearly three-quarters of current iPhone 4 owners plan... >>
BizReport | Mobile Marketing September 05, 2012
Study: Travelers leaning on mobile for content
When it comes to traveling smarter, consumers are...well, traveling smarter. Or at least with smart-devices to lead the way. According to new research from comScore about 40% of smartphone users logged on to travel-related content from their phone in July... >>
BizReport | Mobile Marketing September 02, 2012
Mobile moms' new tool for back-to-school shopping
Moms are using smartphone technology to get them through the stressful back-to-school shopping period, according to a new study from the Interactive Advertising Bureau and Meredith Corp. ... >>
BizReport | Mobile Marketing August 31, 2012
Rebtel: Men attaching to mobile at work
When it comes to working, a new report from Rebtel shows men are more likely than women to use mobiles exclusively for work. That isn't to say they don't use mobiles at home, rather than men are more likely than... >>
BizReport | Research August 24, 2012
Mobile market breakdown shows Apple still holding on
New data out from Velti shows Android has pulled a bit of market share away from Apple; Android now accounts for about 42% of impressions in the mobile space. Apple's iPad still accounts for about 90% of all tablet impressions.... >>
BizReport | Mobile Marketing August 22, 2012
How mobile is engaging with ads
Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>
BizReport | Mobile Marketing August 20, 2012
Top 3 tips for integrating mobile POS
As more shoppers go online to find deals, retailers are looking for more ways to use online effectiveness - shorter lines, no waiting, coupon options - to engage shoppers once they are through physical store doors. One way is in... >>
BizReport | Research August 20, 2012
Report: Women outspending men on international mobile calling
Apps, browsing and game playing may be getting more headlines, but a new report from Rebtel and Harris Interactive shows calling still plays a major part in mobiles' lives. According to the report 20 million Americans are spending upwards of... >>
BizReport | Mobile Marketing August 10, 2012
What mobile adoption means for brands
Tablets vs. Smartphones? Not really, at least according to one expert. He suggests that the mobile space should be approached in different ways for the two major devices - smartphones and tablets - because those devices are used by different... >>
BizReport | Mobile Marketing August 09, 2012
Report: Mobile consumption of professionally produced video doubles
Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally... >>
BizReport | Mobile Marketing August 08, 2012
Jumptap: 3rd party data boots mobile campaigns
For those of you in the mobile space, adding third party data to campaigns to assist with targeting can be an asset. That according to the latest Jumptap MobileSTAT report. Jumptap data finds that data from third party sources can... >>
BizReport | Mobile Marketing August 06, 2012
Olympics, NFL highlight importance of mobile for sports teams
Over the past week mobile consumers have engaged with their favorite athletes and sports through a variety of platforms - television, online and mobile. This past weekend the National Football League's opener - the Hall of Fame Game - hit... >>
BizReport | Mobile Marketing August 03, 2012
Fiksu: iOS app downloads on the up
As the mobile space gets hotter, consumers are finding apps one way to play, consume content and stay connected. According to new data from Fiksu app downloads are increasing from users on Apple's iOS platform; their data shows just over... >>
BizReport | Mobile Marketing August 01, 2012
Wi-Fi changing how people interact
Over the past year Wi-Fi usage has jumped more than 200% thanks to the growing number of mobile devices - both smartphones and tablets - and laptops. This increased connectivity can be a good thing for mobile brands because it... >>
BizReport | Mobile Marketing July 31, 2012
Millennial Media: Travel vertical up 200% YoY
The travel vertical is speeding through the mobile space. That according to new data from Millennial Media; the company has released a special SMART report focusing on the travel category, which ranks third for the mobile space behind Telecom and... >>
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