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BizReport | Mobile Marketing January 17, 2013

Nexage numbers may indicate strength of mobile RTB

New numbers are out from Nexage, and are underlining the importance of real time bidding (RTB) in the mobile space. Nexage is reporting revenue growth of 171% through 2012. In addition, the company reports volume growth of 72% and demand... >>

BizReport | Mobile Marketing January 15, 2013

JiWire, AWG partner for free WiFi accounts

An expanded partnership between mobile leader JiWire and free WiFi provider Advanced Wireless Group (AWG) will have more consumers logging on to the mobile web from more places. A good thing for advertisers and brands alike. ... >>

BizReport | Mobile Marketing January 15, 2013

Adfonic: Real Time Bidding pushing mobile engagement

Nothing says mobile like real time information, and according to the latest Adfonic AdSnap, real time bidding (RTB) within mobile is pushing click through rates and improving overall ad performance. The verticals most likely to be impacting by mobile RTB... >>

BizReport | January 15, 2013

'Juicy' news from PayPal

At the start of 2012 shoppers could use PayPal at just 2,000 brick-and-mortar stores. Today, their mobile wallet solution is accepted at 23 leading national retailers, exceeding the company's goal of 20 before the end of last year. ... >>

BizReport | Mobile Marketing January 10, 2013

Study: Mobiles are searching, clicking

Mobile consumers aren't only direct-navigating any longer. In the early days of the mobile web, many would direct navigate to websites because it was simpler than querying a search engine. But as the mobile web - and mobile screens -... >>

BizReport | Mobile Marketing January 07, 2013

More than 20% of Facebook ad revenue now comes from mobile

Analysis of a dataset of more than 2 million ad clicks and conversions, drawn from a representative sample of global advertisers using Kenshoo Social to manage Facebook ad campaigns, reveals that more than 20% of the social network's ad revenue... >>

BizReport | Mobile Marketing January 07, 2013

ICM Research: 2013 not the year of the mobile wallet in UK

Lack of awareness, genuine security concerns and a lack of terminals in stores are some of the reasons ICM Research conclude that 2013 will not see the "tipping point" for mobile wallet use in the UK.... >>

BizReport | Mobile Marketing January 04, 2013

Location data shows which cities partied, slept through New Year's

Location based marketing is expected to see a big increase through 2013 thanks to the influx of smart-devices, both phones and tablets. New data out from Sense Network uses location data to paint a picture of mobile users' activities on... >>

BizReport | Mobile Marketing January 02, 2013

How mobile will change 2013

Mobile changed how shoppers engaged with retailers throughout the 2012 holiday season. And one expert believes mobile will also have a big impact on 2013 as more consumers go mobile. Here's how:... >>

BizReport | Trends & Ideas archives January 01, 2013

Top 3 things to watch in 2013

Predictions and forecasts are making the rounds around the Interwebz this holiday week. While some are prediction massive ad changes, one think tank believes social will be the biggest changing factor we'll see in 2013.... >>

BizReport | Research archives December 31, 2012

Fiksu: Mobile costs up, app downloads down

Some interesting findings in the new Fiksu report - chief among them that mobile marketing costs are up and, from a consumer standpoint, app downloads are down. The new Fiksu numbers are from November, as shoppers were beginning to go... >>

BizReport | Mobile Marketing December 26, 2012

How near field comms will impact 2013

If 2012 was the year shoppers began turning to mobile to shop, one expert says 2013 will be the year they adopt near field communications to engage with brands through mobile content. Here's how:... >>

BizReport | Mobile Marketing December 23, 2012

How to improve mobile options in the New Year

The Christmas holiday is here and that is putting new light on how brands will compete in 2013. Mobile is one space that is ripe for a better shopping experience, and with more than $35 billion spent online over the... >>

BizReport | Mobile Marketing December 20, 2012

Velti: Android market share plummets

Android may still hold the reins on the US mobile marketplace, but new data out from Velti shows the Android market share actually fell dramatically in 2012 - both in the US and internationally. While Android held a 61% share... >>

BizReport | December 18, 2012

New Android app helps you spend a penny

I don't know about you, but I tend to leave my smartphone well alone when I'm in the toilet. However, if I had a few thousand dollars to spare, I could be persuaded to fiddle with my phone in the... >>

BizReport | Mobile Marketing December 13, 2012

Report: Rewards, choices more engaging for mobile users

When it comes to mobile engagement, a new study out from Forrester and Tapjoy indicates marketers will have more luck if they offer more choices and better rewards. The report further underlines the fact that mobile consumers engage differently than... >>

BizReport | December 06, 2012

Nielsen: Significant social media growth driven by mobile

Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals.... >>

BizReport | Mobile Marketing December 05, 2012

App Annie offers monthly trend reports for mobile space

As mobile becomes more important for the consumer base, it is also pushing more advertisers to invest in the space. However, most brands want analytics and trends so they get the biggest bang for the mobile advertising buck. That's where... >>

BizReport | Mobile Marketing November 29, 2012

Millennial Media: Non-connected device impressions up 6%

While tablets aren't exactly taking over the mobile space, their usage is steadily climbing according to new data out from Millennial Media. Their November Media Mix report shows ad impressions for non-connected devices - including tablets and e-readers - are... >>

BizReport | Mobile Marketing November 29, 2012

Study: Generation gap isn't so big where mobile is concerned

Brands, when looking to the New Year, don't forget mobile. While some brands are creating mobile sites, there is still a lag between website and mobile site for many, but when it comes to consumer habits most adults are choosing... >>

BizReport | November 22, 2012

Mobile couponing will save UK millions in fraudulent redemptions

Is there a way to prevent paper couponing fraud? According to Shopitize, the way to solve the problem, and save companies in the UK millions of dollars a year, is to move to mobile couponing. ... >>

BizReport | November 21, 2012

Store retailers could lose 5% of holiday season sales through showrooming

Eight out of ten retailers are affected by showrooming, according to new research from Edgell Knowledge Network, in partnership with Ebay, yet just 10% have strategies in place to limit its effects. ... >>

BizReport | Mobile Marketing November 21, 2012

IAB determines U.S.'s most mobile-savvy cities

The Interactive Advertising Bureau has released their second index revealing which cities in the U.S. house the most mobile-savvy citizens. ... >>

BizReport | November 19, 2012

6 in 10 Australians unfamiliar with QR codes

A recent poll among Australians by Econsultancy and research group Toluna reveals that many down under are unfamiliar with QR codes despite their increasing use in marketing campaigns. ... >>

BizReport | Mobile Marketing November 14, 2012

Report: Local, small businesses benefiting from mobile

Over the past couple of years several studies have shown a link between mobile consumers and traffic to stores or restaurants. The latest Mobile SMART report from Millennial Media underscores how retail and restaurant brands are pushing farther into the... >>

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