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BizReport | Mobile Marketing December 26, 2012

How near field comms will impact 2013

If 2012 was the year shoppers began turning to mobile to shop, one expert says 2013 will be the year they adopt near field communications to engage with brands through mobile content. Here's how:... >>

BizReport | Mobile Marketing December 23, 2012

How to improve mobile options in the New Year

The Christmas holiday is here and that is putting new light on how brands will compete in 2013. Mobile is one space that is ripe for a better shopping experience, and with more than $35 billion spent online over the... >>

BizReport | Mobile Marketing December 20, 2012

Velti: Android market share plummets

Android may still hold the reins on the US mobile marketplace, but new data out from Velti shows the Android market share actually fell dramatically in 2012 - both in the US and internationally. While Android held a 61% share... >>

BizReport | December 18, 2012

New Android app helps you spend a penny

I don't know about you, but I tend to leave my smartphone well alone when I'm in the toilet. However, if I had a few thousand dollars to spare, I could be persuaded to fiddle with my phone in the... >>

BizReport | Mobile Marketing December 13, 2012

Report: Rewards, choices more engaging for mobile users

When it comes to mobile engagement, a new study out from Forrester and Tapjoy indicates marketers will have more luck if they offer more choices and better rewards. The report further underlines the fact that mobile consumers engage differently than... >>

BizReport | December 06, 2012

Nielsen: Significant social media growth driven by mobile

Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals.... >>

BizReport | Mobile Marketing December 05, 2012

App Annie offers monthly trend reports for mobile space

As mobile becomes more important for the consumer base, it is also pushing more advertisers to invest in the space. However, most brands want analytics and trends so they get the biggest bang for the mobile advertising buck. That's where... >>

BizReport | Mobile Marketing November 29, 2012

Millennial Media: Non-connected device impressions up 6%

While tablets aren't exactly taking over the mobile space, their usage is steadily climbing according to new data out from Millennial Media. Their November Media Mix report shows ad impressions for non-connected devices - including tablets and e-readers - are... >>

BizReport | Mobile Marketing November 29, 2012

Study: Generation gap isn't so big where mobile is concerned

Brands, when looking to the New Year, don't forget mobile. While some brands are creating mobile sites, there is still a lag between website and mobile site for many, but when it comes to consumer habits most adults are choosing... >>

BizReport | November 22, 2012

Mobile couponing will save UK millions in fraudulent redemptions

Is there a way to prevent paper couponing fraud? According to Shopitize, the way to solve the problem, and save companies in the UK millions of dollars a year, is to move to mobile couponing. ... >>

BizReport | November 21, 2012

Store retailers could lose 5% of holiday season sales through showrooming

Eight out of ten retailers are affected by showrooming, according to new research from Edgell Knowledge Network, in partnership with Ebay, yet just 10% have strategies in place to limit its effects. ... >>

BizReport | Mobile Marketing November 21, 2012

IAB determines U.S.'s most mobile-savvy cities

The Interactive Advertising Bureau has released their second index revealing which cities in the U.S. house the most mobile-savvy citizens. ... >>

BizReport | November 19, 2012

6 in 10 Australians unfamiliar with QR codes

A recent poll among Australians by Econsultancy and research group Toluna reveals that many down under are unfamiliar with QR codes despite their increasing use in marketing campaigns. ... >>

BizReport | Mobile Marketing November 14, 2012

Report: Local, small businesses benefiting from mobile

Over the past couple of years several studies have shown a link between mobile consumers and traffic to stores or restaurants. The latest Mobile SMART report from Millennial Media underscores how retail and restaurant brands are pushing farther into the... >>

BizReport | Mobile Marketing November 09, 2012

Reports: Consumers turning to mobile at all times

Shopping habits are quickly changing and the change is largely due to mobile devices. New data out from JiWire shows just how shopping has changed in the last year - and indicates what retailers need to do to convert shoppers... >>

BizReport | November 08, 2012

AR to generate millions in revenues yet consumer awareness remains low

Hundreds of millions of dollars in revenue are to be generated by augmented reality technology in 2013, according to new research released by Juniper Research, despite consumer awareness in such technology being low. ... >>

BizReport | Mobile Marketing November 05, 2012

Forecast: Local Mobile Ads to push $6 by 2016

Look for strong growth in the US local, mobile ad sector. That, according to a new forecast from BIA/Kelsey. According to the forecast local mobile ad revenues will grow to $5.8 billion (2016); that is up from $664 million in... >>

BizReport | Mobile Marketing November 02, 2012

Jumptap: Tablets top out in the dark

New data is out from Jumptap, shedding light on how consumers are engaging across the mobile space and across dayparts. One interesting finding? That tablet use is topping out after dark.... >>

BizReport | Mobile Marketing November 01, 2012

Apigee: Apps must perform as advertised

When it comes to the mobile space many brands are betting on apps. But a new study out from Apigee underlines the performance factor for apps - according to the report nearly half of mobile users will delete apps immediately... >>

BizReport | October 30, 2012

Flurry: Tablets are 'media machines', users skew older

Mobile analytics firm Flurry has released a new study revealing the differences in how different age groups adopt and use tablets and smartphones. ... >>

BizReport | Mobile Marketing October 24, 2012

Personal Argentina taps Amobee for mobile ads

One of Argentina's largest mobile operators, Personal Argentina, has tapped mobile ad firm Amobee to power ads within the region. Through the partnership Amobee will ensure relevant mobile ads are served to in-market mobile consumers within the South American nation.... >>

BizReport | Mobile Marketing October 23, 2012

Spotzot: For mobile focus on sales, deals

When it comes to mobile engagement deals are the key. That according to new research out from Spotzot. The new Spotzot Mobile Shopping Index found that in 8 or 11 indexed categories the mention of a sale or deal increase... >>

BizReport | Mobile Marketing October 16, 2012

Velti: iOS grabs 5% of mobile marketplace from Android

The launch of Apple's iPhone 5 is pushing more consumers into the smartphone race - and taking a big of the marketplace away from Google's Android platform in the process. New data out from Velti shows iOS gained 5% of... >>

BizReport | Blogs & Content September 26, 2012

Want to engage affluents? Try the younger generation.

According to a recent study from Ipsos MediaCT, targeting affluents these days is less about the Baby Boomer generation than the Millennial generation. According to the data one in five adults in 'affluent' households is from the Millennial or Generation... >>

BizReport | Mobile Marketing September 25, 2012

BlueKai solution offers mobile brands data

Out today from BlueKai, a data solution for brands in the mobile space. The company is pushing the Data Activiation System into the mobile space, offering a cloud based solution for advertisers and content producers. ... >>

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