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BizReport | Mobile Marketing February 26, 2013

comScore: 2012 a watershed year for mobile

New data out today from comScore underlines the importance of mobile to brands - namely that more than 125 million consumers (US) now own smartphones and that 50 million now own tablets. This new adoption rate is pushing more consumers... >>

BizReport | Research February 25, 2013

Reports: Consumers won't let go of mobiles

When it comes to the mobile space, two new report underline just how important mobile devices are to consumers. So important that some would go without water rather than lose a mobile device and some would take a mobile anywhere... >>

BizReport | Mobile Marketing February 25, 2013

Platforms simplify ad, content options

As consumers become more comfortable in the online space, they're finding different ways of engaging with brands. There are social networks, content sites and because many are now paying bills online, there are even billing statements. ... >>

BizReport | Advertising February 20, 2013

Twitter mobile user stats will pique advertiser interest

Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad... >>

BizReport | Mobile Marketing February 18, 2013

Report: Mobile influencing purchases, not converting

When it comes to the mobile space, an important line is being drawn in the ether: that of influence by not necessarily conversion. New data out from L2 Think Tank indicates that mobiles are using increasingly using their devices -... >>

BizReport | Mobile Marketing February 13, 2013

How big events are impacting mobile

Big events are beginning to impact mobile just as they effected online usage a few years ago. Heading into Superbowl 2013 and the northeastern blizzard last weekend, mobile brands saw spikes in traffic and ad requests. ... >>

BizReport | Mobile Marketing February 07, 2013

Where mobiles are spending their time online

Two new reports, one from Millennial Media and another from eXelate, underline where mobile consumers are going online - and what they're doing once they arrive at interesting content. Here's a hint: games, fashion and streaming content top the lists.... >>

BizReport | Research February 06, 2013

Reports find mobile engaged most Super Bowl viewers

Whether watching because it was the last game for Baltimore Ravens' famed linebacker Ray Lewis or for brands' ingenious commercials, the bulk of Super Bowl watchers were also engaging via mobile devices. They were tweeting about spectaculars plays - and... >>

BizReport | Mobile Marketing January 31, 2013

Facebook: Mobile ad revenue jumps from zero to 23%

Facebook has marked another milestone. For the first time ever, the number of daily active users visiting Facebook via a mobile device has outstripped those checking on a desktop. ... >>

BizReport | Mobile Marketing January 25, 2013

McDonald's communicates nutritional info on packaging with QR Codes

Starting this month in the U.S, fast food giant McDonald's will roll out new packaging featuring QR Codes that convey nutritional information to enable customers to make better, more informed, menu choices. ... >>

BizReport | Trends & Ideas January 25, 2013

Television continues to dominate U.S. media usage

Today's choice of media is larger than ever before yet, according to new figures released by Nielsen, Americans' time is still dominated by televisions and desktop computers. Also just released is a report by Twitter analyzing their users' behavior while... >>

BizReport | Mobile Marketing January 22, 2013

1 in 4 mobile users plan to up their use of mobile payments in 2013

Mobile devices are working their way into every aspect of daily life. Research from Prosper Mobile Insights found that mobile devices are also helping users make life changes.... >>

BizReport | Mobile Marketing January 21, 2013

Reports: Mobile Europeans want information, shopping

New data out from comScore underlines how mobile consumers in different regions of the world are engaging across the mobile space. In most cases, it seems mobile consumers are quite similar - accessing specific types of information via mobile and... >>

BizReport | Mobile Marketing January 18, 2013

More than 1 in 4 young mobile users scan QR codes

Mobile users in North America and Europe are increasingly scanning QR codes with their devices, according to new research released by Pitney Bowes. Research from Nellymoser reveals mobile action codes in print magazines deliver a better response rate than traditional... >>

BizReport | Mobile Marketing January 17, 2013

Nexage numbers may indicate strength of mobile RTB

New numbers are out from Nexage, and are underlining the importance of real time bidding (RTB) in the mobile space. Nexage is reporting revenue growth of 171% through 2012. In addition, the company reports volume growth of 72% and demand... >>

BizReport | Mobile Marketing January 15, 2013

JiWire, AWG partner for free WiFi accounts

An expanded partnership between mobile leader JiWire and free WiFi provider Advanced Wireless Group (AWG) will have more consumers logging on to the mobile web from more places. A good thing for advertisers and brands alike. ... >>

BizReport | Mobile Marketing January 15, 2013

Adfonic: Real Time Bidding pushing mobile engagement

Nothing says mobile like real time information, and according to the latest Adfonic AdSnap, real time bidding (RTB) within mobile is pushing click through rates and improving overall ad performance. The verticals most likely to be impacting by mobile RTB... >>

BizReport | January 15, 2013

'Juicy' news from PayPal

At the start of 2012 shoppers could use PayPal at just 2,000 brick-and-mortar stores. Today, their mobile wallet solution is accepted at 23 leading national retailers, exceeding the company's goal of 20 before the end of last year. ... >>

BizReport | Mobile Marketing January 10, 2013

Study: Mobiles are searching, clicking

Mobile consumers aren't only direct-navigating any longer. In the early days of the mobile web, many would direct navigate to websites because it was simpler than querying a search engine. But as the mobile web - and mobile screens -... >>

BizReport | Mobile Marketing January 07, 2013

More than 20% of Facebook ad revenue now comes from mobile

Analysis of a dataset of more than 2 million ad clicks and conversions, drawn from a representative sample of global advertisers using Kenshoo Social to manage Facebook ad campaigns, reveals that more than 20% of the social network's ad revenue... >>

BizReport | Mobile Marketing January 07, 2013

ICM Research: 2013 not the year of the mobile wallet in UK

Lack of awareness, genuine security concerns and a lack of terminals in stores are some of the reasons ICM Research conclude that 2013 will not see the "tipping point" for mobile wallet use in the UK.... >>

BizReport | Mobile Marketing January 04, 2013

Location data shows which cities partied, slept through New Year's

Location based marketing is expected to see a big increase through 2013 thanks to the influx of smart-devices, both phones and tablets. New data out from Sense Network uses location data to paint a picture of mobile users' activities on... >>

BizReport | Mobile Marketing January 02, 2013

How mobile will change 2013

Mobile changed how shoppers engaged with retailers throughout the 2012 holiday season. And one expert believes mobile will also have a big impact on 2013 as more consumers go mobile. Here's how:... >>

BizReport | Trends & Ideas January 01, 2013

Top 3 things to watch in 2013

Predictions and forecasts are making the rounds around the Interwebz this holiday week. While some are prediction massive ad changes, one think tank believes social will be the biggest changing factor we'll see in 2013.... >>

BizReport | Research December 31, 2012

Fiksu: Mobile costs up, app downloads down

Some interesting findings in the new Fiksu report - chief among them that mobile marketing costs are up and, from a consumer standpoint, app downloads are down. The new Fiksu numbers are from November, as shoppers were beginning to go... >>

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