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BizReport | Mobile Marketing April 15, 2013

Report: IM/chat users more engaged with ads

Mobile users are multi-taskers. Most businesses know that while watching television many mobile users are also checking social networks, texting or instant messaging with friends. New data from the Simmons Connect report, out from Experian Marketing Services also notes that... >>

BizReport | Ecommerce April 11, 2013

3 Questions with Adobe's Dave Dickson

Everyone knows mobile is an important aspect of an overall marketing strategy. But one expert explains why mobile is more than a check-mark on a list - and what it means for brands to have a true mobile presence.... >>

BizReport | Mobile Marketing April 10, 2013

Apple dominates teen mobile preferences

Tablet and smartphone ownership among American teenagers is dominated by Apple devices, according to the results of Piper Jaffray's 25th bi-annual teen survey. ... >>

BizReport | Mobile Marketing April 10, 2013

What mobiles want from new smartphones

A new survey out from BuyVia sheds light on what mobile consumers want from their next smartphone - and as a result indicates how those phones will be used, giving mobile brands better insight into future campaigns. ... >>

BizReport | Ecommerce April 09, 2013

More info you can't ignore about need for mobile-friendly websites

Following on from recent research highlighting the importance of mobile-optimization for email comes a new infographic that should kick the butts of marketers that have yet to develop mobile-friendly websites. ... >>

BizReport | Advertising April 09, 2013

Brainshark launches sales enablement tool

Add another option to the Brainshark suite of tools for online marketers and sales people. This week the company launches the Sales Enablement Portal; the tools include improved search and navigation functions as well as features for tagging and filtering... >>

BizReport | Mobile Marketing April 08, 2013

Get Satisfaction upgrades platform

An upgrade to the Get Satisfaction platform should help online businesses push higher levels of engagement through the online experience. Through the platform online brands can now offer simpler on-site search, 'related' information and navigation and can offer categorized information.... >>

BizReport | Mobile Marketing April 04, 2013

Artisan: Retail execs choose to invest in native apps over mobile Web

Mobile experience management firm Artisan reveals that retail marketing executives plan to up investment in making native apps the cornerstone of their mobile marketing efforts.... >>

BizReport | Mobile Marketing April 04, 2013

Flurry: 80% of mobile time spent with apps

Americans spend more time using apps on their mobile devices than they do the mobile web, according to new figures released this week by app analytics firm Flurry.... >>

BizReport | Mobile Marketing April 03, 2013

YuMe: Why size doesn't matter all the time

Consumers are spending more time on mobile - playing games, reading content and engaging with advertising. According to new research out from YuMe this mobile consumption trend means advertisers need to create a multi-screen strategy.... >>

BizReport | Mobile Marketing March 27, 2013

More Australians use PayPal to book travel requirements via mobile

New data from PayPal highlights the need for travel agents to ensure their mobile offerings are strong as Australians increasingly book holiday requirements while on the road. ... >>

BizReport | Internet March 26, 2013

Tool to offer insights across screens, devices

One complaint from brands about the online and mobile spaces: it is too hard to determine how consumers are engaging or reacting to campaigns and brands across screens. A new launch from comScore is set to answer that question for... >>

BizReport | Mobile Marketing March 21, 2013

Reports note which consumers, devices to target in mobile space

The mobile space may be growing at a rapid clip, but because the devices are so personal to the people using them, advertisers must be careful not only with where they advertise in mobile but how they approach consumers in... >>

BizReport | Mobile Marketing March 14, 2013

Report: For mobile, consumers want better batteries, processors

When it comes to mobile tablets, consumers are looking for specific innovations from manufacturers. Specifically, they want better battery life and faster mobile processors. That according to a recent TechBargains survey.... >>

BizReport | Mobile Marketing March 13, 2013

Bill payments migrating from desktop to tablet

A new report from Juniper Research reveals the numbers of people using tablets to pay bills online is set to soar come 2017. ... >>

BizReport | Mobile Marketing March 12, 2013

Report: Most brands still aren't prepared for mobile needs

When it comes to the mobile space the rush is on but only a few brands are actually getting to the mobile start line with the right preparation behind them. According to new data out from Kontagent and eConsultancy more... >>

BizReport | Ecommerce March 08, 2013

Reports: More people going mobile, looking for content

As more consumers convert to smartphones and tablets, they are remaining online longer - and looking for new, unique and relevant content almost constantly. While many look for professionally produced content, a growing number are looking to social networks to... >>

BizReport | Mobile Marketing March 06, 2013

Survey: Digi-rewards getting 12 times more mobile clicks

When it comes to mobile ads and promotion all messaging may not be created equal. According to new data out today from IFeelGoods promotional campaigns for mobile, digital rewards are getting about 12 times the clicks as standard offers; the... >>

BizReport | Mobile Marketing March 05, 2013

Jumptap: Look for more tablets to hit consumers' hands

The mobile space isn't cooling off in 2013. Rather, according to new data out from Jumptap, we can expect the mobile space to get even hotter as more consumers give up their feature phones and embrace tablets.... >>

BizReport | Mobile Marketing March 05, 2013

Brits expect in-flight mobile connectivity to be standard in next few years

Being able to connect to the Internet, use apps and play online games while aboard an airplane is something that most travelers expect to be standard in the next few years. A new survey reveals a demand among UK travelers... >>

BizReport | Mobile Marketing March 05, 2013

App revenues to hit all time high in 2013

There are hundreds of thousands of apps available from iOS and Android app stores and, if Gartner's forecasts are correct, 2013 will be the year global app revenues hit an all time high.... >>

BizReport | Mobile Marketing March 04, 2013

Top 3 best practices for MMS/SMS messaging

MMS and SMS brand messaging may be opt-in, but brands should also use the text message option with care. That according to a new report out from Mogreet. Because, although consumers do opt in to messaging, bombarding them with unwanted... >>

BizReport | Mobile Marketing February 28, 2013

Shoppers swayed to spend by mobile connectivity

When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi... >>

BizReport | Mobile Marketing February 27, 2013

SOASTA outlines struggles for mobile brands

Everyone is one mobile, but not everyone is creating a solid mobile presence. That, according to new data out from SOASTA, which underlines the challenges for mobile marketers.... >>

BizReport | Mobile Marketing February 26, 2013

Mobile plays starring role in Australian online industry growth

The online industry in Australia continues to beat market forecasts of lower growth rates. The latest figures from PricewaterhouseCoopers and IAB Australia show just how much growth in the last year has been driven by mobile and digital. ... >>

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