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BizReport | Ecommerce August 26, 2013

Youngsters believe future of the high street store is as a showroom

A five-year study begun in 2011 to monitor a group of youngsters' attitudes towards and use of technology reveals the inevitable future of the British high street as collection of showrooms. ... >>

BizReport | Mobile Marketing August 20, 2013

JiWire: Shoppers turn to mobile for research, comparison

New data out from JiWire underlines the importance of mobile functionality for retail brands. According to the Q2 Mobile Audience Insights Report nearly half (42%) of shoppers prefer to research products via mobile while 45% prefer to purchase in-store.... >>

BizReport | Mobile Marketing August 06, 2013

Bye buy, say mobile shoppers: report reveals high rate of mobile cart abandonment

Shopping cart abandonment isn't unique to online shopping, mobile shoppers are also prone to giving up on a purchase during the checkout process. A new study reveals the extent of cart abandonment among mobile shoppers.... >>

BizReport | Mobile Marketing July 12, 2013

Location-based mobile coupons tempt consumers in-store

Location-based mobile coupons are tempting consumers into stores, according to recent research by the U.S.'s largest digital coupon website, particularly when those consumers are in the vicinity. ... >>

BizReport | Ecommerce July 09, 2013

Mobile shopping stationary for two-thirds of consumers

Mobile shopping has very little to do with being on the go, reveals new research from UK-based Shoppercentric, and the gap in device usage between smartphones and tablets is closing fast. ... >>

BizReport | Ecommerce June 20, 2013

Why your coupons need mobile

Digital coupon redemption rates are climbing, but mobile coupons may be where retailers find the biggest bang for their advertising buck. Because mobile consumers are looking for business locations, deals and offers for immediate use, not a week or more... >>

BizReport | Mobile Marketing June 04, 2013

Aesthetics, not security, puts tablet users off mobile shopping

The tablet is often lauded as being 'the' mobile shopping device, offering a better mobile shopping experience than their smaller, smartphone cousins. However, not all is rosy in the land of tablet owners. ... >>

BizReport | Mobile Marketing May 28, 2013

Swirl release turns mobile into shopping companion

Technology continues to make it simpler for shoppers to find the items they want in record time - whether shopping in store or via mobile device. A new resource from Swirl adds another layer to the customer experience for in-store... >>

BizReport | Ecommerce May 20, 2013

Online preferred shopping environment of affluent consumers

Affluent consumers aren't averse to purchasing online, according to a new report released by the Shullman Research Center. In fact, it is the preferred method of shopping for the well-off. ... >>

BizReport | Search Marketing May 01, 2013

BRC: 198% YoY rise in retail search volume via tablets

The latest findings of the British Retail Consortium/Google Retail Monitor reveal that total retail search volumes from UK consumers searching via a tablet have increased significantly.... >>

BizReport | Ecommerce April 17, 2013

Consumers consider connected, seamless shopping crucial

Online shopping, mobile shopping, in-store shopping - it's all just shopping to consumers who don't distinguish between each channel but who instead want the entire experience to be "seamless". ... >>

BizReport | Ecommerce April 17, 2013

Mobile blurs shopping gender stereotypes

Mobile is changing the way consumers shop and, according to new global research released by Kantar Media, the technology is blurring gender shopping stereotypes.... >>

BizReport | Mobile Marketing April 16, 2013

UK research reveals mobile websites more popular than apps

New research in the UK from EPiServer reveals that mobile websites are marginally more popular among mobile users than apps and more popular for making purchases. ... >>

BizReport | Ecommerce March 22, 2013

Half of top U.K. retailers optimize websites for mobile vs. 100% in U.S.

British retailers are struggling to keep up with U.S. counterparts due to a lack of mobile optimization, according to new research from mobile app firm Skava.... >>

BizReport | Mobile Marketing March 12, 2013

In-store mobile marketing solution enables real-time targeting of shoppers in-store

A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge.... >>

BizReport | Mobile Marketing March 07, 2013

Wifi access influences where shoppers shop

New research from JiWire reveals that wifi connectivity not only impacts the way that shoppers shop, but also where. ... >>

BizReport | Ecommerce February 20, 2013

Valentine's Day shoppers sought out bargains, last minute hotel deals

A new survey, conducted the day before Valentine's Day, reveals loved-up shoppers were big on ideas but short on cash, with most hunting out bargains and mobile users waiting until the last minute to book a romantic night away. ... >>

BizReport | Mobile Marketing February 18, 2013

Study: UK adults research on mobile but buy via computer

Due to security concerns, a quarter of mobile users in the UK research a product on their mobile device but then go on to make a purchase on a computer, according to new research conducted for bss digital. ... >>

BizReport | Mobile Marketing February 18, 2013

Report: Mobile influencing purchases, not converting

When it comes to the mobile space, an important line is being drawn in the ether: that of influence by not necessarily conversion. New data out from L2 Think Tank indicates that mobiles are using increasingly using their devices -... >>

BizReport | Ecommerce February 14, 2013

Mobiles reaching out via Cyberville this Valentine's Day

This Valentine's Day look for more love-minded consumers to reach out and touch someone - thanks to the mobile space. No, we don't just mean texting or calling. They'll also be sending e-cards to loved ones or looking to the... >>

BizReport | Mobile Marketing February 14, 2013

Mobile users wait until last minute to plan Valentine's Day gifts, travel

Whether it's travel or a meal out, mobile users are found to be increasingly 'last minute' in their efforts to plan the perfect Valentine's Day for their partner.... >>

BizReport | Mobile Marketing February 13, 2013

ForeSee: Showrooming as much of an opportunity as a threat

The new ForeSee Mobile Satisfaction Survey: Holiday Edition reveals that showrooming is as much of an opportunity for retailers as a threat with most consumers who use their phone in-store using it to access that store's site.... >>

BizReport | Mobile Marketing February 01, 2013

Billions of mobile coupons to be redeemed this year

According to a new study from Juniper Research, the number of coupons redeemed through smartphones and tablets during 2013 would equate to one for each person on earth with over 3 billion spare. ... >>

BizReport | Ecommerce January 10, 2013

Mobile accounted for 11% of ecommerce sales in 2012

With more consumers packing the power of a smartphone in their pocket, or a tablet in their bag, mobile devices are becoming a key, and popular, shopping tool. New research from eMarketer reveals the impact of mobile on last year's... >>

BizReport | Mobile Marketing January 09, 2013

Showrooming the cause of half a billion pound 'leak' from UK High Streets

In the run up to Christmas, half a billion pounds of business walked out of UK retailers' stores to be spent at a competitor's outlet thanks to the practice of showrooming.... >>

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