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BizReport | Mobile Marketing February 05, 2009

Popularity of mobile video streaming, downloading rising

Video streaming and downloading by mobile users rose significantly towards the end of 2008, according to QuickPlay Media's findings from its latest quarterly consumer consumption analysis.... >>

BizReport | Mobile Marketing January 30, 2009

In-Stat: Text messaging cash cow for mobile operators

Text messaging is cheap, reliable and easy for users to get to grips with, which is why, today, users are sending more than 2 trillion messages a day, found recent research from In-Stat.... >>

BizReport | Viral Marketing January 26, 2009

T-Mobile harnesses buzz, WOM and viral for TV Ad campaign

In a crowded British rail station, T-Mobile demonstrated the power of the people as it created a buzz that reverberated around the web, across mobile networks and through television screens. ... >>

BizReport | Mobile Marketing January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store.... >>

BizReport | Mobile Marketing January 19, 2009

Mformation: Mobile phone set-up too complex

Has the mobile phone industry forsaken the average user in a bid to please techies and gadget freaks? According to a recent report from Mformation this could well be the case, and action needs to be taken to ensure all... >>

BizReport | Research archives January 12, 2009

Quarter of Americans watch video on mobile phones

Cisco's Visual Networking Index Pulse Survey, which assesses the video and television watching behavior and attitudes of consumers worldwide, found that Americans watch more television than Germans, Swedes and urban Chinese. No surprise there. ... >>

BizReport | Mobile Marketing January 06, 2009

U.S. mobile phone users eschew multi-media features

U.S. mobile users may carry sophisticated all-in-one multimedia devices, in the form of their mobile phones, but many eschew advanced features and stick to making calls, according to new research from The NPD Group.... >>

BizReport | Mobile Marketing December 18, 2008

Calling lapsed mobile subscribers could be 'grave' mistake

It's not just email and postal marketing lists than need to be kept up to date, mobile lists also need to be maintained otherwise your calls could be falling on deaf, if not dead, ears. ... >>

BizReport | Mobile Marketing December 10, 2008

Nielsen: Text message marketing on the rise

Most consumers are permanently attached to their mobile phones. It's therefore no wonder that text message marketing is on the rise, as marketers make the most of being able to communicate with consumers while they're 'on the go'. ... >>

BizReport | Mobile Marketing December 09, 2008

Google launches AdWords for the iPhone/G1

This week sees the launch of AdWords for the iPhone and T-Mobile G1. Advertisers now have the option of displaying their Internet text and display ads on the iPhone, G1 and other mobile phones with full HTML support. ... >>

BizReport | Mobile Marketing December 03, 2008

Mobile phones take on new roles

One in six mobile users in the U.S. are attached to their mobile phone 'at all times', according to a new study from Knowledge Networks, and that includes when they're at home. ... >>

BizReport | Mobile Marketing December 02, 2008

Internet access via mobile booming in Britain

Britain is experiencing a boom in the use of mobile devices to access the Internet, according to figures recently released by Nielsen Online. ... >>

BizReport | Mobile Marketing November 21, 2008

Mobiles users will trade phone bill discounts for ads

U.S. mobile subscribers are prepared to view advertising on their devices if they were to receive discount off their monthly phone bills, found open source solutions provider Transverse in a survey conducted by iGR. ... >>

BizReport | Mobile Marketing November 12, 2008

Mobile coupon use to grow in U.S./Europe

In some parts of the world, most notably the Far East, mobile coupons are already being used by millions, and a new study by Juniper Research forecasts that the North America and Western Europe will soon experience growth in this... >>

BizReport | Mobile Marketing November 11, 2008

Forecast: Mobile messaging revenues to rise

Even though recession may be just around the corner, there's one communication channel that's set to experience continued growth over the next few years, according to a new forecast issued by market analysis firm ABI Research.... >>

BizReport | Research archives October 21, 2008

Ad-ology illustrates product review/blog influence on consumers

Product reviews, consumer comments and information gleaned from blogs are all having some, or significant, influence on consumer purchasing decisions according to a recent Ad-ology survey.... >>

BizReport | Mobile Marketing September 18, 2008

Is your website mobile-friendly?

Have you checked out what your website looks like on a mobile device? No? Perhaps you should before consumers start browsing the malls for their holiday shopping, mobile device in hand.... >>

BizReport | Mobile Marketing September 02, 2008

U.S. to top mobile Internet use rankings?

The U.K. has always come top of mobile Internet use rankings, thanks to the wide availability of mobile phone packages that have been around for a number of years. But, mobile analytics and mobile Internet access provider, Bango, believe that... >>

BizReport | Mobile Marketing March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV.... >>

BizReport | Email Marketing July 16, 2007

Non-urgent email messages ignored on mobile devices

A mobile email study has discovered that, contrary to popular belief, most mobile users don’t read or react to commercial email messages received on their mobile devices.... >>

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