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BizReport | Mobile Marketing May 12, 2010

Advertisers divert budgets to mobile

The mobile audience appreciates and engages with branded apps, while video via mobile is also popular, so it's no wonder that marketers are looking to boost their mobile ad budgets over the coming year and are eyeing these formats excitedly.... >>

BizReport | Mobile Marketing April 26, 2010

MMA: Location-based mobile ads outperform other formats

Location, location, location. Not just a motto used by real estate agents but now also a mobile marketing mantra. New research from the Mobile Marketing Association and Luth Research has found location-based mobile marketing to yield significantly more response than... >>

BizReport | Mobile Marketing April 06, 2010

Mobile barcode app reveals brands' ethical credentials

Consumers crave information on-the-go. Thanks to mobile devices consumers can check prices and availability while standing in the store aisle. Now, even your brand's ethical credentials may be under scrutiny thanks to a new mobile phone application. ... >>

BizReport | Mobile Marketing March 09, 2010

Mobile Internet awareness lacking in Europe

The mobile Internet is playing an increasingly important role in the day to day life of Europeans, presenting huge opportunities for marketers. Yet, despite this increased usage, many consumers are unaware they can access the Internet from their handsets, according... >>

BizReport | Advertising archives March 04, 2010

Placecast's ShopAlerts puts consumers in driving seat

If there's one thing that will kill a consumer communications channel it's spam, and mobile is perhaps the channel most ripe for the unscrupulous. Placecast's location-based advertising service gives consumers the control they need to ensure they get only the... >>

BizReport | Mobile Marketing February 17, 2010

What are Americans doing on the mobile web?

Mobile phones are now firmly embedded in the day to day lives of Americans and use of the mobile Internet is also rising. A new study of mobile Internet use by PR firm Ruder Finn discovered how much time Americans... >>

BizReport | Mobile Marketing February 09, 2010

U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month

Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40%... >>

BizReport | Mobile Marketing February 09, 2010

MMA: Good news for m-commerce, consumer comfort with mobile banking on increase

Consumers appear to be becoming more comfortable with the idea of mobile banking, according to a new survey by Luth Research on behalf of the Mobile Marketing Association. Online marketers should take note as the findings bode well for the... >>

BizReport | Research archives February 01, 2010

Consumers enthusiastic to receive reminders by text alert

A new survey from Dialogue Communications has found that a significant number of British mobile phone users are ready and willing to receive text alerts for everything from bill payments to hair salon appointments. ... >>

BizReport | Mobile Marketing January 14, 2010

Gartner: Not long before mobile Internet access exceeds access via PCs

If your website isn't already optimized for access via mobile devices then it's about time you started the process. According to new research from Gartner, mobile phones will overtake PCs as the most common website access devices in the world... >>

BizReport | Mobile Marketing January 12, 2010

Over half of holiday shoppers turned to mobiles to aid purchase decisions

A survey of holiday shoppers across 11 countries has revealed that over half used their mobile phones to search for information to help make a purchase decision, according to a new study by Motorola. ... >>

BizReport | Mobile Marketing January 10, 2010

JagTag overcomes smartphone capabilities barrier to mobile marketing

A major barrier to the widespread adoption of marketing with 2D barcodes in the U.S. remains device limitations and, more often than not, that users are required to download special software to their devices to utilize the technology. A new... >>

BizReport | Mobile Marketing November 25, 2009

Google takes coupons mobile

This week Google announced they are enabling small businesses and other retailers that use their Local Business Center to take their coupons mobile. ... >>

BizReport | Trends & Ideas archives November 05, 2009

Pew: Social isolation can't be blamed on technology

It appears that spending longer in front of a screen isn't bad for people's social interaction, after all. A new Pew Internet & American Life Project study shows that those who use information and communication technologies, such as mobile phones... >>

BizReport | Mobile Marketing October 18, 2009

Social networking moving to mobile

There's little doubt that social networking has embedded itself firmly in the day-to-day lives of consumers - even when they're on the move. Mobile software developers OpenWave Systems recently released data that reflects numerous other studies predicting growth in the... >>

BizReport | Mobile Marketing August 05, 2009

Mobile video success for MSNBC.com

July saw a new mobile traffic record set for MSNBC.com's properties following the introduction of video into their mobile web offerings. ... >>

BizReport | Mobile Marketing July 23, 2009

IAB produces its first Mobile Buyer's Guide for marketers

The use of mobile phones has rocketed in the last few years and now, in the US alone, 4 out of 5 people own a mobile phone. It should come as no surprise that interest in advertising on mobile devices... >>

BizReport | Research archives June 08, 2009

Study: Teens taking note of mall advertising

Slowly but surely, consumers are heading back to the malls, especially teens. And while they're not all spending, the environment still makes for a great advertising location.... >>

BizReport | Mobile Marketing May 25, 2009

Mobile coupon apps aid location-based marketing

Once a mantra uttered by property developers and real estate agents, "location, location, location" is now the goal of many marketers, especially those in the mobile marketing sphere.... >>

BizReport | Mobile Marketing May 21, 2009

Mobile marketers engage with 2D barcodes

We're hearing more and more about the use of mobile phones in-store, allowing marketers to reach consumers while they're making purchasing decisions by providing access to reviews or special promotions. Now, with the rise in use of camera-enabled mobile phones,... >>

BizReport | Advertising archives April 08, 2009

British Internet users realize free means ads

KPMG has published a report that found British Internet users are 'happy' to watch ads online or on their mobile as long as they can get content such as music or video for free. ... >>

BizReport | Mobile Marketing March 17, 2009

Mobile coupon campaign success for Planet Funk

A chain of fashion clothing stores in the U.S. used mobile coupons to bolster sales in the run up to Christmas, 2008, with amazing results. ... >>

BizReport | Social Marketing February 17, 2009

Pew: Twitter users young, social and mobile

Who are Twitter users and what do they use the micro-blogging site for? These questions and more are answered in the Pew Internet & American Life Project's most recent survey of online Americans. ... >>

BizReport | Ecommerce archives February 10, 2009

Mobile-friendly recommendation site launched

There's been a lot of talk recently about the increase in use of mobile phones while shopping in-store and the role the mobile Internet plays in providing consumers with the information they need to make a purchase decision. A new... >>

BizReport | Mobile Marketing February 05, 2009

Foresee Results: Shopping in-store with mobiles 'next big thing'

New research from ForeSee Results has revealed that in-store shoppers who use their mobile phone as part of their shopping experience are 6% more likely to buy something in the store. ... >>

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