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BizReport | Ecommerce August 20, 2019

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20%... >>

BizReport | Advertising August 19, 2019

Study finds larger creative more likely to engage

According to new data, size does matter where advertising is concerned. but, is simply having oversized ads enough? We asked a digital expert to weigh in on how size matters - but so do other aspects of a campaign. ... >>

BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

BizReport | Social Marketing August 15, 2019

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some... >>

BizReport | Ecommerce August 14, 2019

Study: It's human, not consumer, experience that matters

While customer experience may remain a phrase buzzing around many agencies and businesses, one new report cautions businesses and marketers against treating their customers too much like, well, customers. That, because new data is showing that brands that are more... >>

BizReport | Advertising August 09, 2019

Get more engagement from emojis, here's how

It isn't just kids using emojis, adults are embracing the little faces, hearts, thumbs-ups, and other emojis, and according to one new report they like it when brands and marketers use emojis, too. First, a look at just how prevalent... >>

BizReport | Mobile Marketing August 07, 2019

Study finds mobile ads influential in buying

Ads on mobile may be a bigger part of the conversion funnel that merchants and marketers realize. That is a key takeaway from new AdColony data; researchers with their Back to School Shopping Survey found that just over half (53%)... >>

BizReport | Ecommerce August 01, 2019

Study breaks down hot categories for online, in-store shopping

With billions of dollars being spent online during summer and winter holidays, it can be easy to believe that everyone is shopping for everything online. But, according to new data out from Signs, there are certain products that lead people... >>

BizReport | Social Marketing July 29, 2019

Study: 'Finfluencers' costing brands billions

You've heard of influencers but how about 'finfluencers' - i.e. Fake Influencers? It's a relatively new problem for brands in the social space, but one that is already costing billions. According to new data out from CHEQ, about 15% of... >>

BizReport | Ecommerce July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment.... >>

BizReport | Advertising July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of... >>

BizReport | Law & Regulation July 22, 2019

Expert: What brands need to know about PSD2

A year after GDPR was put in place in the EU the conversation around consumer data and privacy continues, and now there is another aspect to that conversation where businesses are concerned. That aspect is PSD2, which will rely on... >>

BizReport | Ecommerce July 19, 2019

Merchants: How to prep now for back-to-school

In just over a month American children will be going back to primary and secondary schools, and packing for college and university dorms. Which means parents are already making lists. Which means the time is now for merchants to be... >>

BizReport | Blogs & Content July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one... >>

BizReport | Ecommerce July 17, 2019

Reports: Amazon wins Prime Day

It should come as no surprise, as Prime Day is Amazon's sales event, but Amazon did win day 1. However, big retailers including Walmart and Target joined the fray with their competing sales this year, as did electronics go-to Best... >>

BizReport | Advertising July 15, 2019

Reports: Look for strong BTS spending

Now that the US is halfway through the summer holidays, retailers and brands - and parents - are beginning to think about going back to school. And, according to one new report, the overall spend will reach nearly $28 billion.... >>

BizReport | Ecommerce July 12, 2019

Forecast: Strong ecomm growth a good indicator for Prime Day

With only a couple of days before Amazon's Prime Day - and other retailers' competing summer sales - Adobe has released data that suggests sales for the big events could be larger than expected. That because ecommerce growth, throughout the... >>

BizReport | Mobile Marketing July 08, 2019

Study: Fewer than half of mobile calls answered

News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. ... >>

BizReport | Advertising July 04, 2019

How game-based ads are improving ROI

One new report indicates targeted ads aren't increasing brands' ROI as well as some might think. In fact, the increase in ROI from targeted ads may only be about 4%. Which is why, according to one expert, brands need to... >>

BizReport | Mobile Marketing July 03, 2019

Study finds consumers more likely to open texts than emails

Is texting taking over email for business communications? That is one takeaway from new data which indicates that more and more consumers are signing up to get texts from their favorite brands. The data also shows that, while email remains... >>

BizReport | Advertising July 02, 2019

How SMBs can save marketing budgets

The average SMB spends at least 4% of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most... >>

BizReport | Advertising June 29, 2019

Reports ID how travelers use mobile during trips

Books of maps, stopping at gas stations for directions. Printing specific directions from mapping sites. Over the years, travelers have used these options and more to get to their destinations. But, with the advent of mobile, many simply turn to... >>

BizReport | Advertising June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and... >>

BizReport | Mobile Marketing June 17, 2019

Study indicates mobile not brand-safe

The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces.... >>

BizReport | Ecommerce June 14, 2019

Study: Personalization key for conversions

Relevance may top price and even loyalty status. That is a key takeaway from Avoinos' Consumer Expectations in 2019. Their researchers found that, when all other factors are equal, personalization - i.e. relevance - is what prompts them to buy.... >>

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