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BizReport | Mobile Marketing May 15, 2020

Top 3 tips to improve cross device tracking

Even before the COVID-19 pandemic struck, consumers were spending more time on the internet, and they weren't just logging on from laptops or phones. There are connected TVs, video games, tablets, desktops, work devices. All of these different devices can... >>

BizReport | Mobile Marketing May 13, 2020

Reports: Streaming, apps continue to garner user attention

Three new reports highlight how user behaviors have changed throughout the pandemic, and may indicate where things are headed in the digital space now that restrictions are beginning to loosen in the U.S. ... >>

BizReport | Advertising May 12, 2020

Study finds consumers want deeper brand connections

Gone are the days when a shopper simply wanted a good product sold at a good value. According to new data they now want connections with their favorite brands, and those connections include giving back to brands. ... >>

BizReport | Mobile Marketing May 04, 2020

3 Fixes for mobile marketing mistakes

The mobile space continues to be a tough fit for many marketers with apps that act as walled gardens, and the inability of some search engines to index app content. There are also issues with mobile optimization and the overall... >>

BizReport | Ecommerce May 01, 2020

Study finds gap in need for, readiness of digital experiences

While most execs agree that digital experiences are key for consumer engagement, there is a gap in knowing this and actually implementing good digital experiences. That is a key finding from Progress Software's new report which indicates that while most... >>

BizReport | Mobile Marketing April 30, 2020

Reports: Mobile key for consumer engagement during pandemic

Consumers are increasingly turning to mobile devices to stay connected with not only friends and family but with work and with the world, at large. That is a key finding from new Airship data about one-third (32%) of website visits... >>

BizReport | Ecommerce April 24, 2020

Study: Reviews key to shopper engagement

Product reviews continue to be an important part of the customer journey. That is a key takeaway from new Bazaarvoice data which, among other things, shows that 75% of shoppers 'sometimes or always' trust consumer reviews. ... >>

BizReport | Loyalty Marketing April 22, 2020

How to build brand loyalty across devices

With more and more ways for consumers to interact - and buy - from brands it may seem simple enough to improve product ROI. The problem is that many brands either don't have the capability to or the knowledge to... >>

BizReport | Internet April 20, 2020

Reports: How COVID-19 is changing digital space

Brands and consumers continue to grapple with the new-normal that COVID-19 has brought to the globe. From changes in how people are shopping to how brands and marketers are changing marketing strategies, nothing is the same in April 2020 that... >>

BizReport | Advertising April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an... >>

BizReport | Content Marketing April 15, 2020

How to use deep linking techniques to improve engagement

Deep linking is not a new strategy in the digital space, but as people spend more time online, the power of deep linking is also continuing to grow. Added to that, many marketers and brands aren't as focused on the... >>

BizReport | Mobile Marketing April 09, 2020

Report: Consumers spending more time in-app

Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. That is a key takeaway from new App Annie data which shows that Italians increased their time spent in-app by... >>

BizReport | Ecommerce April 06, 2020

Expert: How to outwit scammers feeding on COVID-19 fears

Scammers selling fake products on the Internet, pretending to be authentic designers and brands, has long been a problem. But over the past few weeks, a new crop of these scammers have put their shingles up all over the web,... >>

BizReport | Mobile Marketing March 25, 2020

Survey: More shoppers using mobile devices in-store

Mobile devices are helping shoppers find products in-store, especially grocery shoppers. That's a key takeaway from Inmar Intelligence's new report which finds nearly three quarters of grocery store shoppers are using mobile apps while picking up groceries. ... >>

BizReport | Loyalty Marketing March 18, 2020

Expert IDs shopper loyalty connection

Returning customers, especially in Q1, may be more important - and lucrative - that retailers knew. According data out from Cardlytics, returning customers who do not lapse as buyers between the holiday season and Q2 are more likely to make... >>

BizReport | Loyalty Marketing March 13, 2020

The importance of Q1 to overall strategy

Keeping a store top-of-mind is increasingly important because the digital space makes it easy for consumers find more selection, better pricing and better experiences with the click of a mouse. New data out from Cardlytics suggests that Q1, a time... >>

BizReport | Advertising March 12, 2020

IT terms for Marketing Departments to know

With so much of the buying process online - from product research to price comparisons and even buying - now, it could be time to break down the walls between brands' IT and marketing departments. Here are several key terms... >>

BizReport | Advertising March 10, 2020

Expert: Why businesses should lower walls between marketing, IT

In many businesses the marketing departments and IT departments are completely separated, and in some cases there is no communications between the two silos. But, according to one expert, this is something that needs to change for businesses in the... >>

BizReport | Mobile Marketing March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here... >>

BizReport | Advertising February 28, 2020

Expert: How RCS messaging can engage consumers

According to data out from Sinch Engage nearly half of consumers have at least 50 unread email messages and about 10% have over 100 unread emails. But, only about 4% of consumers say they have these kinds of numbers of... >>

BizReport | Ecommerce February 24, 2020

Study finds Google still drives more shopping

While a great deal of attention is being put on the influence of, well, influencers on social media for retail sales one new study finds that search remains at the top of the influencer heap. Specifically, Google. Data out from... >>

BizReport | Ecommerce February 18, 2020

Experts: What Amazon's brick-and-mortar expansion means for retailers

Amazon's recent earnings announcement was a big one - breaking records for the online giant whose earnings keep going up. From those record breaking earnings to more brick-and-mortar stores, Amazon has a lot of retailers buzzing about what comes next.... >>

BizReport | Ecommerce February 14, 2020

Studies ID areas of impact for ecommerce

Two new reports out this week may give retailers and other brands tools to build a better overall digital experience - and thus a stronger customer base.... >>

BizReport | Loyalty Marketing February 13, 2020

Top 3 tips to strengthen brands' loyalty programs

Ten punches at a coffee shop gives a coffee drinker a free beverage. Higher percentages off to email list subscribers. Including a percentage-off offer with a receipt. These are all ways brands are trying to build their loyalty base. But,... >>

BizReport | Loyalty Marketing February 11, 2020

Expert: True loyalty less about about buying more

When it comes to identifying loyal customers too many marketers are focused on how often a shopper actually makes a purchase, either online or offline. That, according to one expert, is a key issue with many brands' loyalty programs -... >>

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