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BizReport | Advertising archives January 29, 2019

Reports ID what brands need to know about Super Bowl viewers

With Super Bowl LIII only a few days away, commercials are finished and most of the buys are completed. But, there is still work that can be done to capitalize on the big game: using digital ads to increase the... >>

BizReport | Mobile Marketing January 24, 2019

Mobile increasingly important for retail

With an average spend of $2.1 billion, the 2018 holiday shopping season was definitely a record-setter, but it isn't just the average - or total - spend that is important. It's how people shopped. Overall, the holiday shopping period accounted... >>

BizReport | Advertising archives January 23, 2019

How AI, smart cars, social could impact 2019

As the digital space continues to grow and fragment, many marketers are wondering how and where to invest marketing dollars. AI is interesting, but are consumers ready? Social seems to work for some but is it too packed already? We... >>

BizReport | Mobile Marketing January 18, 2019

How M:Commerce will impact 2019

Through the 2018 holiday season, retailers and merchants saw larger and larger numbers of consumers checking in and checking out on mobile devices. For the season, mobile commerce accounted for more than half of visits and according to Adobe's data... >>

BizReport | Ecommerce archives January 17, 2019

Speed, convenience top shoppers' wants

Less than 20 years ago, people would walk into a store and be disappointed if a sales person wasn't readily available to answer questions. Today, that has changed. In fact, according to one new report, sales person interaction is near... >>

BizReport | Internet January 14, 2019

Predictions for the game industry

From console to app-based, and single player to MMORPGs, gaming continues to be a big draw for a large part of the population. What can game developers - and advertisers - expect from gaming in 2019? We asked an expert... >>

BizReport | Internet January 10, 2019

Expert: How brands can prep for innovative tech changes in 2019

While most marketers are focused on ad strategy for 2019, the truth is that they should also be focused on cybersecurity measures, data privacy, and even breaches. That, because as consumers spend more time in the digital space, so do... >>

BizReport | Mobile Marketing January 08, 2019

Report: Mobile growing in importance for shoppers

Over the 2018 holiday season retailers saw a significant increase in mobile commerce, and that trend is only expected to grow in the new year. In fact, according to new data out from Yes Marketing more than half (57%) of... >>

BizReport | Ecommerce archives January 04, 2019

How to improve the customer experience in 2019

As consumers spend more time on the web, either via computer, gaming portal, or mobile device, one thing has become clear: the user experience is key to the consumer staying - or returning - to the portal. Page load times... >>

BizReport | Blogs & Content archives January 03, 2019

Top 3 tips to improve native content

Native device content now delivers significant reach, high viewability and strong engagement - all thing brands desire. Meanwhile, subscribers can enjoy premium content in a brand-safe environment. Therefore, brands keying in on native device solutions can be a win-win for... >>

BizReport | Ecommerce archives January 02, 2019

MasterCard shows 5% retail increase for 2018 holidays

Between November 1 and December 24, retailers and merchants saw a 5.1% increase in sales (YoY). That, according to Mastercard's new Spending Pulse. Overall, shoppers spent $850 billion during the holiday season, with the biggest spending increases seen in apparel... >>

BizReport | Mobile Marketing December 18, 2018

Study finds fraud up 800% in-app

When more ad dollars were pushed into mobile, the fraudsters followed. That's the word from DoubleVerify. Researchers with their Fraud Lab found an 800% increase in attempted in-app fraud over the past 12 months. ... >>

BizReport | Blogs & Content archives December 13, 2018

3 Content Marketing tips for 2019

Marketers and brands can look for content to begin playing a larger than ever role in their endeavors in 2019, making a sound content strategy a must. Here are three content marketing tips to improve strategy just in time for... >>

BizReport | Ecommerce archives December 11, 2018

Report: 57% of holiday spending is mobile

The 2018 holiday shopping season is off to a tremendous start. According to Adobe's latest analysis, between November 1 and December 6, US consumers spend more than $80 billion - that is an 18% increase in YoY spending. ... >>

BizReport | Blogs & Content archives December 10, 2018

Forecast: Look for content, tech spending to increase 6% in 2019

Consumer spending on media content and tech will push into the trillion dollar range in 2019. That, according to new data out from PQ Media; their new forecast predicts a 6% growth rate which would push spending to $1.84 trillion... >>

BizReport | Ecommerce archives December 05, 2018

2018 holiday shopping season breaking records

Several online shopping records have been broken and we're only two weeks into the official holiday shopping season, and according to experts this in only the beginning. We asked Blue Fountain Media's VP what more merchants can expect from the... >>

BizReport | Ecommerce archives December 04, 2018

Study: Gift card use increases consumer spending

Merchants and marketers might want to offer more in the way of gift cards. That is one takeaway from new data which indicates that consumers, on average, are spending $59 over the gift card amount when shopping with a gift... >>

BizReport | Mobile Marketing November 30, 2018

3 Predictions for holiday shopping season

With the 2018 holiday shopping season off to such a big start, many merchants are wondering just how to get the most from their marketing buck. We asked an expert to identify areas in which merchants can outshine the competition.... >>

BizReport | Ecommerce archives November 29, 2018

Thanksgiving Weekend Wrap: Mobile a new force

While mobile is not a new shopping method, in year's past mobile spending has been significantly lower than desktop. This Thanksgiving Weekend, mobile changed. According to Adobe Analytics, mobile's traffic share jumped a whopping 18% over the holiday weekend.... >>

BizReport | Ecommerce archives November 26, 2018

Reports underline importance of Black Friday

The official start of the holiday shopping season for this year indicates a record-breaking year on many levels. Key among the findings is this: Black Friday saw a 37% increase in conversions, and some of that increase can be attributed... >>

BizReport | Ecommerce archives November 23, 2018

Thanksgiving retail sales break $3b

For the first time, Thanksgiving Day e-commerce sales are expected to break $3.7 billion, which will be a significant increase over 2017 when online shopping hit only the $2.9 billion mark. ... >>

BizReport | Mobile Marketing November 20, 2018

How mobile will impact holiday shopping

This holiday season is expected to be a record-breaker in many categories. Amazon and several other retailers have already broken out "Black Friday" sales, and the first week of November shopping resulted in 3 billion-dollar sales days. One more place... >>

BizReport | Loyalty Marketing November 14, 2018

Study: Returns process key to customer loyalty

New data out from Narvar draws a direct line between product returns and customer loyalty. According to their new report a positive return experience - meaning it is simple to return with in-store or online, that customer service associates are... >>

BizReport | Blogs & Content archives November 09, 2018

Top 3 tips to create a subscription strategy

Ads have been key for digital publishers to monetize their content since the turn of the 21st century. But, according to one expert, the key for digital publishers as we head into the third decade of the 21st century, is... >>

BizReport | Blogs & Content archives November 06, 2018

Study finds video influencing more purchases

Now is the time to shine up that video strategy. According to new Brightcove data video is influencing more and more purchases, especially among Millennials and younger buyers. In fact, about 85% of Millennials surveyed for Brightcove's 2018 Video Marketing... >>

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