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BizReport | Mobile Marketing June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1... >>

BizReport | Mobile Marketing June 09, 2017

Expert: Top tips to incorporate RCS messaging

According to comScore, about half of mobile consumers are downloading no new apps (per month), which has brands more focused on SMS and RCS messaging. But, with RCS so new, how can brands ensure they're properly prepped? ... >>

BizReport | Mobile Marketing June 08, 2017

Expert: How merchants can add RCS options

Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? ... >>

BizReport | Mobile Marketing June 02, 2017

Top 3 tips to improve web push strategies

Web push is a relatively new type of messaging that makes it possible to reach audiences through both desktop and mobile browsers, even when they are not actively on your website. The tools take re-engagement to the next level and... >>

BizReport | Mobile Marketing June 01, 2017

Study: Games rule app installs

New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. ... >>

BizReport | Advertising May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. ... >>

BizReport | Search Marketing May 30, 2017

Give your search strategy a voice with these two "do now" tips

With the majority of searches now conducted on a mobile device, and the popularity of voice search rising, businesses must optimize their websites for voice search in the lead-up to the 2017 bargain-hunting and festive season. If you do nothing... >>

BizReport | Mobile Marketing May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. ... >>

BizReport | Advertising May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed... >>

BizReport | Mobile Marketing May 23, 2017

Study: Millennials spending 5+ hours each day with phones

New research has been released from B2X pointing to our increasing dependence on smartphones. According to the Smartphone and IoT Consumer Trends 2017 report, about 25% of Millennials are now spending at least 5 hours each day using their smartphone.... >>

BizReport | Advertising May 11, 2017

Ad Roundup: Solutions to simplify business

In today's advertising roundup, two new mobile solution and another for the cloud that should simplify branded communications. ... >>

BizReport | Ecommerce May 02, 2017

Ecommerce Roundup: Mobile increasingly important for shoppers

In today's ecommerce roundup, two new reports that underline the keys for shopper engagement: mobile and convenience. ... >>

BizReport | Ecommerce May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. ... >>

BizReport | Advertising May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. ... >>

BizReport | Ecommerce May 02, 2017

Experts weigh in on Amazon Cash implications

Recently, Amazon announced a new program that would allow consumers to add cash to their Amazon accounts while at their favorite brick-and-mortar stores, similar to PayPal's My Cash program. What implications does this hold for online and offline merchants? ... >>

BizReport | Ecommerce April 26, 2017

In ecommerce, personalization missing the mark

When it comes to personalized experiences in the ecommerce space, retailers have a lot to improve upon. That's the word from new Reflektion data, which found that nearly half (4 in 10) merchants recommend products to shoppers based on their... >>

BizReport | Ecommerce April 25, 2017

Report: Most Amazon sellers looking for new marketplaces

While Amazon is at the top of the ecommerce food chain, some third-party sellers within their space are looking for more. That, according to new Feedvisor data, which finds most (60%) of these third-party sellers are looking to expand outside... >>

BizReport | Research April 25, 2017

Study: Finance, saving important to Millenials

A recent Yahoo study found that most (67%) of Millennials are interested in learning more about finance, that nearly half watch personal finance video content, and that most (82%) consume financial content via their phones. This makes finance an important... >>

BizReport | Mobile Marketing April 21, 2017

Expert IDs trends to watch in mobile video

More viewers are turning to mobile devices to catch not only first-run programming from hubs like Netflix and Hulu, but to catch up on past episodes from traditional networks, and to find new content from YouTubers. One expert identifies trends... >>

BizReport | Loyalty Marketing April 20, 2017

Study: Mobile becoming a loyalty draw

The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. ... >>

BizReport | Ecommerce April 18, 2017

Study: More shoppers show-rooming than buying in store

While the retail store will likely never die, there is a big change going on in many retail locations - the trend of showrooming. According to new Criteo data, an increasing number of shoppers, mostly younger, are now using storefronts... >>

BizReport | Ecommerce April 14, 2017

Top 3 tips to prep for Millennials in retail

Most Millennials reach for their smartphones as soon as they wake in the morning, and most are using smartphones all day - to check in on social networks, to check email for work, and to find dinner prospects. This attachment... >>

BizReport | Mobile Marketing April 13, 2017

Expert: Millennials are coming to stores, but paying differently

Recent data out from Omnyway shows that about half of Millennials are making their non-grocery purchases in stores, but they aren't whipping out cash or even a credit card to pay. Millennials are also 16 times more likely to use... >>

BizReport | Mobile Marketing April 10, 2017

Study: Mobile key to shoppers research

More and more consumers are looking to their mobile devices to give them the skinny on new product releases. That, according to recent Salsify data; researchers found that most (77%) of shoppers are turning to mobile devices to find product... >>

BizReport | Research April 07, 2017

Study: Coupons pushing more restaurant choices

Shoppers are making their dinner choice with their wallet. That's a key takeaway from new Valassis research which indicates that coupons are dictating where people will eat. Researchers found nearly half of hungry consumers choose where to eat according to... >>

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