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BizReport | Research December 15, 2016

How the cloud will impact SMBs next year

With more consumers heading online, it's also becoming easier for businesses to find success online. From finding freelance workers to cloud-based storage, here are three digital trends that will impact how SMBs fare in 2017. ... >>

BizReport | Advertising December 14, 2016

Expert: Mobile, programmatic key for 2017

Programmatic, video, native, mobile. All these are buzzwords as we head into 2017, and according to one expert these four spaces will be key for business success. I sat down with AerServ's Andrew Gerhart to find out why. ... >>

BizReport | Internet December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one... >>

BizReport | Mobile Marketing December 13, 2016

Study: Fraud high in uncertified apps

Malicious and fraudulent traffic is beginning to hit the app space, and it's hitting hard. That's the word from new Sizmek data which indicates that more than half of uncertified apps are experiencing ad fraud and fraudulent traffic. ... >>

BizReport | Mobile Marketing December 12, 2016

Expert: Experience driving mobile growth

Mobile is growing faster than many experts believed would happen, and according to one expert much of that growth is due to the mobile experience. Here's what brands can expect from mobile in 2017. ... >>

BizReport | Mobile Marketing December 06, 2016

Report: Customers are mobile, retailers are not

When it comes to digital shopping, more and more consumers are using mobile devices - both smartphones and tablets - to research and purchase. This is great for retailers who have fully functional mobile sites. But, according to a new... >>

BizReport | Ecommerce December 05, 2016

Report: Biggest engagement not happening Black Friday/Cyber Monday

While Black Friday and Cyber Monday, and the upcoming days of Green Monday and Free Shipping Day, remain important, new data shows these 'special' holidays aren't the only thing pushing digital commerce - especially in the mobile space. ... >>

BizReport | Mobile Marketing December 05, 2016

Time spent using apps on the rise

The amount of time people are spending on mobile apps is rising, according to new data from Opera Mediaworks. ... >>

BizReport | Mobile Marketing December 02, 2016

Personalized offers on mobile drive consumers in-store

Receiving a personalized offer on a smartphone drives consumers in-store, according to a new survey by Vista Retail Support. ... >>

BizReport | Ecommerce November 30, 2016

Reports: Cyber Monday another record breaker

Early numbers are in from Cyber Monday, and all indications are that Cyber Monday - and, in fact, the entire Thanksgiving Weekend - are successes for e- and m-commerce. According to HookLogic shoppers using their smartphones accounted for 43% of... >>

BizReport | Mobile Marketing November 29, 2016

Expert: 3 strategies that will push mobile engagement

Mobile is increasingly becoming a more prominent device for purchase, and this is especially true with holiday spend, where consumers are looking for ways to simplify the chaos associated with holiday shopping. Here's how merchants can get more from mobile... >>

BizReport | Mobile Marketing November 28, 2016

4 ways brands can improve SMS strategy

Though experts don't have crystal balls to foresee how 2017 will shake out, one thing is clear - in order to stay relevant next year and in the foreseeable future, companies need to start implementing better SMS-based engagement strategies. Here... >>

BizReport | Ecommerce November 25, 2016

4 Questions with AerServ

Holiday ads have been all over television and the internet for weeks, and shoppers are even now hitting stores in droves looking for holiday gifts. How will consumers determine where to shop? And how can retailers get their fair share?... >>

BizReport | Ecommerce November 25, 2016

Reports ID holiday shopping trends

New data is out, just in time for the official start to the holiday shopping season. Among the most interesting findings: more people will be shopping online. ... >>

BizReport | Mobile Marketing November 24, 2016

Mobile trends to watch in 2017

More smartphones, more ways to pay for goods and services, more mobile. Merchants must gear up for mobile in the new year, according to two experts. Here's why: ... >>

BizReport | Advertising November 23, 2016

Expert: Trends that could make your New Year brighter

Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some. Our expert explains. ... >>

BizReport | Mobile Marketing November 23, 2016

Merchants: How to use mobile ads to drive store traffic

Mobile is becoming ubiquitous with shopping for many consumers, but merchants continue to struggle with the right way to use mobile to drive traffic. Here are three tips to help merchants use mobile ads to drive in-store traffic. ... >>

BizReport | Ecommerce November 21, 2016

Polls ID shopping trends heading into Thanksgiving weekend

Three recent shopper polls identify trends that could help merchants connect through the Thanksgiving Weekend. ... >>

BizReport | Ecommerce November 21, 2016

Top 3 tips to improve in-store personalization

While mobile and online shopping are expected to see the biggest spending increases this holiday, in-store remains key for retailers. Here are three tips to help improve in-store personalization. ... >>

BizReport | Mobile Marketing November 18, 2016

Expert: How to properly attribute in-call marketing

Did you know consumers using mobile search are 39% more likely to call a business? According to some reports, more than 160 billion calls will be made by consumers to US businesses by 2019; those calls will originate from digital... >>

BizReport | Mobile Marketing November 15, 2016

Study finds CPG pushing in-feed mobile video

If CPG brands are any indicator, in-feed video ad units will be the next big thing in the mobile ad space. That's one takeaway from one new report which is showing more than 170% growth (via IAB) over the past... >>

BizReport | Advertising November 14, 2016

Expert: How to re-target for holiday success

Retargeting is always a useful tool in the quest to convert more shoppers, but during the holiday weeks, this tool can be even more important. One expert offers four tips for merchants to more successfully use retargeting in the mobile... >>

BizReport | Ecommerce November 10, 2016

Expert: How to create strong mobile + geo-fencing strategy

Brands who aren't geo-fencing with their mobile coupons may be missing sales opportunities. That, according to one expert who believes the two go hand in hand. ... >>

BizReport | Mobile Marketing November 09, 2016

Study: Emerging markets have room for health, financial via mobile

When it comes to what consumers in emerging markets are looking for online, social is not the answer. That's the takeaway from new Upstream data which found that while social networks are the most-connected to by emerging consumers, what many... >>

BizReport | Ecommerce November 09, 2016

Expert: How merchants can win with geo-fencing

There hasn't been a lot of push in the geo-fencing world, at least in the last few months, but that doesn't mean the space has become stagnant. And, with more consumers going mobile geo-fencing options geo-fencing is likely to become... >>

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