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BizReport | Loyalty Marketing February 13, 2020

Top 3 tips to strengthen brands' loyalty programs

Ten punches at a coffee shop gives a coffee drinker a free beverage. Higher percentages off to email list subscribers. Including a percentage-off offer with a receipt. These are all ways brands are trying to build their loyalty base. But,... >>

BizReport | Loyalty Marketing February 11, 2020

Expert: True loyalty less about about buying more

When it comes to identifying loyal customers too many marketers are focused on how often a shopper actually makes a purchase, either online or offline. That, according to one expert, is a key issue with many brands' loyalty programs -... >>

BizReport | Ecommerce February 10, 2020

Forecast: Look for content/tech consumer spending to slow

Over the next year, consumers will begin spending less on media content and technology. This is just as more broadcasters have announced launch dates for their own streaming services. ... >>

BizReport | Advertising February 06, 2020

Expert: Why brands need persuasion not just conversion as strategy

Striking the right note in an ad campaign has never been harder despite the options available to marketers to get their messages to consumers. Added to that, some consumers already feel overwhelmed at the sheer number of ads coming to... >>

BizReport | Ecommerce February 05, 2020

Study: Shoppers sense of value isn't just about price

New data out from IBM's Institute fo Business Value and the National Retail Federation indicates shoppers' perception of value isn't just about price. Researchers studied more than 15,000 consumers in nearly 30 countries about how their perceive value from favorite... >>

BizReport | Advertising January 27, 2020

Expert: What brands can expect from Super Bowl LIV

With less than a week before Super Bowl LIV, when the San Francisco 49ers will face off with the Kansas City Chiefs, many brands are putting last minute dollars into digital venues. But, what can brands expect from what will... >>

BizReport | Mobile Marketing January 23, 2020

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders.... >>

BizReport | Advertising January 15, 2020

Reports: Subscriptions, Search important for 2020 success

2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on... >>

BizReport | Mobile Marketing January 13, 2020

Study: Mobile, BOPIS pushed 2019 holiday spending

The 2019 holiday season was a success for merchants both online and offline, but those employing mobile buying options and buy online/pick up in-store (BOPIS) may have seen the biggest uptick in purchasing.... >>

BizReport | Advertising January 09, 2020

Experts: 2020 calls for an ROI focus, not cost focus

There is a lot of automation going on in the digital space, from chat bots to some automated order filling. But, according to once expert, 2020 won't be the Year of the Robot. Instead, it will be a year in... >>

BizReport | Advertising January 08, 2020

Report: Personalization key heading into 2020s

In planning for 2020 and beyond, merchants are focused on personalizing content to their customer base. That is a key takeaway from new Bluecore data; their researchers polled nearly 200 retail marketers for their take on what will be key... >>

BizReport | Ecommerce January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping... >>

BizReport | Advertising January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising,... >>

BizReport | Ecommerce January 01, 2020

Expert: How human contact may quell cart abandonment rates

Shopping cart abandonment continues to be a big issue for online merchants and brands, but according to one expert having live customer service agents for digital shoppers may be the solution. Here's how. ... >>

BizReport | Loyalty Marketing December 31, 2019

Top trends that will impact SPO in 2020

2019 was a big year for supply-path optimization and premium media buying, and some experts believe 2020 will have even more impact on SPO and media buying entities. Here are five trends to watch for the new year. ... >>

BizReport | Internet December 27, 2019

4 trends to watch in digital for 2020

Digital brands may begin to see some changes in how business is done online in 2020, and at least one of those changes - the growth of voice search - may have a big impact on how brands engage with... >>

BizReport | Mobile Marketing December 26, 2019

Top 3 Tips for making your App Retargeting Creative Perform

Since the first banner ad ran 20+ years ago, there have been those in the marketing industry saying that digital ads couldn't be creative. So with the smaller screens on mobile phones, app retargeting ads definitely can't be creative, right?... >>

BizReport | Advertising December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to... >>

BizReport | Mobile Marketing December 23, 2019

Expert IDs how developers can reduce customer friction

While more and more consumers are doing everything - from talk and text to shopping - on their devices, there remain problem areas for mobile brands. App developers, for instance, can encounter friction that reduces app installs by up to... >>

BizReport | Email Marketing December 19, 2019

Studies: Email, mobile key for merchants

Three new studies underline the importance of mobile devices for merchants and brands, especially during the holiday season. First, SubjectLine has released a new report suggesting that most holiday shoppers (84%) are looking to email to find discounts for their... >>

BizReport | Search Marketing December 17, 2019

The Amazon Effect to Google Maps, how brands can engage in 2020

January 1 doesn't only ring in a new year in 2020 but it will ring in a new decade. That new decade, according to the experts at Rio SEO may change how brands using even basic digital functions like search... >>

BizReport | Social Marketing December 12, 2019

Expert: How social will impact holidays & beyond

About half of American shoppers will be influenced to buy something for the holidays because of an ad seen on social media. That's a key finding from Smartly.io's new report, which also found that over half of shoppers (57%) say... >>

BizReport | Advertising December 11, 2019

Report: SMBs optimistic about new decade

Small business owners are excited about their future. That's a key takeaway from new Bank of America data. Their survey of SMB owners found that more than half have plans to expand their business and believe their revenue will also... >>

BizReport | Ecommerce archives December 04, 2019

Cyber Monday a hit with shoppers

Cyber Monday surpassed the $9 billion mark, with retailers and brands ringing up $9.4 billion in sales for the day. This continues the trend of shoppers increasing their spending for the holiday season this year; for the day, shoppers increased... >>

BizReport | Advertising archives December 03, 2019

Three trends to watch in CX for 2020

The customer experience continues to be an integral part of brands' strategy, but providing a solid customer experience remains a struggle for some. Here are three ways brands may improve their CX strategy in 2020. ... >>

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