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BizReport | Advertising July 10, 2017

Expert: Why story still matters in video

A recent Mighteor survey found that shorter remains stronger where video content is concerned. But, researchers also found that no matter what the length, the story is the most important aspect. ... >>

BizReport | Mobile Marketing July 07, 2017

Mobile marketing spend to break $100bn barrier year

Global mobile marketing spend is forecast to break through the $100bn mark for the first time this year, according to the latest MAGNA report. ... >>

BizReport | Social Marketing July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? ... >>

BizReport | Mobile Marketing July 07, 2017

Top 3 tips for a stronger m:commerce strategy

Device types, browsers vs. apps. The problems in the mobile space are vast, and can be daunting for any business. One expert offers three tips that will strengthen mobile commerce strategies. ... >>

BizReport | Mobile Marketing July 06, 2017

Page loads can be a mobile problem, too

With more consumers using not only desktops but mobile devices to both research products, and purchase them, more mobile commerce sites are popping up. The problem? Many merchants aren't prepared for the mobile space. ... >>

BizReport | Mobile Marketing July 05, 2017

Top 5 ways to improve video engagement

With more consumers watching mobile video content, more brands are entering into the space. But, according to one expert, many of these advertisers don't have a clear-cut strategy, and that is causing them to get mobile video wrong. Here's how... >>

BizReport | Mobile Marketing July 04, 2017

Taptica data shows 66% increase in mobile revenues

Mobile is headed to the mainstream. That is one takeaway to be gleaned from Taptica's recent Annual Report. Their 2016 data shows a 66% increase in mobile revenues for the company, pushing them past the $125 million mark. In 2015,... >>

BizReport | Mobile Marketing June 29, 2017

Survey: Mobile payments more accepted

Most merchants (70%) are now supporting at least three mobile payment options. That is a key finding in Kount's 2017 Mobile Payments & Fraud Survey. Another is that since the inaugural survey (2013) merchants have doubled their mobile payment options... >>

BizReport | Research June 29, 2017

Survey shows July 4th shoppers looking for deals

As with many holidays, consumers shopping for American's Independence Day on July 4th will be shopping the deals. That's the word from new ChargeItSpot data; their 2017 Independence Day Sales Report indicates nearly half of in-store shoppers (43%) will be... >>

BizReport | Mobile Marketing June 28, 2017

Expert: Why mobile video is a trend to try now

According to new data, consumers are now spending about 50% more time with connected devices - tablets, smartphones, connected TVs, etc. - than in 2016. And much of that time is spent with mobile video, and that is why more... >>

BizReport | Mobile Marketing June 28, 2017

Top 4 tips to prevent app fraud

As the amount of app fraud continues to increase, many brands are wondering if the risks associated with app fraud are worth it. Here are 4 tips for brands to help combat the effects of app fraud. ... >>

BizReport | Mobile Marketing June 27, 2017

Forecast: App Economy to surpass $6 trillion in 2021

Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. ... >>

BizReport | Ecommerce June 27, 2017

Study: Shoppers still want human contact in-store

While much has been written about all-tech stores being the wave of the future, one new study indicates that wave isn't quite here yet. Instead, Euclid Analytics researchers have found that both men and women still want the human touch... >>

BizReport | Mobile Marketing June 27, 2017

Study: Video must be mobile optimized

When it comes to video, mobile optimization is crucial. That's a key takeaway from new Mighteor research, which found that most (77%) of those watching mobile video have stopped viewing if the content 'didn't look good' on their mobile device.... >>

BizReport | Mobile Marketing June 26, 2017

Study: Despite growth, mobile video still a challenge

While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top... >>

BizReport | Mobile Marketing June 26, 2017

Study finds uptick in time spent in-app

As mobile technology has improved, so has the amount of time many people spend on their phones - both in-app and via browsers. One recent report shows a significant uptick in the time consumers are spending in their apps -... >>

BizReport | Mobile Marketing June 15, 2017

Report reveals our smartphone obsession

Be honest. How tethered are you to your smartphone? Do you check it every half an hour or every five minutes? An in-depth survey of smartphone users from around the globe reveals just how obsessed people are with their phones.... >>

BizReport | Mobile Marketing June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1... >>

BizReport | Mobile Marketing June 09, 2017

Expert: Top tips to incorporate RCS messaging

According to comScore, about half of mobile consumers are downloading no new apps (per month), which has brands more focused on SMS and RCS messaging. But, with RCS so new, how can brands ensure they're properly prepped? ... >>

BizReport | Mobile Marketing June 08, 2017

Expert: How merchants can add RCS options

Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? ... >>

BizReport | Mobile Marketing June 02, 2017

Top 3 tips to improve web push strategies

Web push is a relatively new type of messaging that makes it possible to reach audiences through both desktop and mobile browsers, even when they are not actively on your website. The tools take re-engagement to the next level and... >>

BizReport | Mobile Marketing June 01, 2017

Study: Games rule app installs

New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. ... >>

BizReport | Advertising May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. ... >>

BizReport | Search Marketing May 30, 2017

Give your search strategy a voice with these two "do now" tips

With the majority of searches now conducted on a mobile device, and the popularity of voice search rising, businesses must optimize their websites for voice search in the lead-up to the 2017 bargain-hunting and festive season. If you do nothing... >>

BizReport | Mobile Marketing May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. ... >>

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