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BizReport | Mobile Marketing April 07, 2016

Mobile food coupon users have a taste for brand variety

A well-executed mobile food coupon strategy could convince consumers to ditch your competitors' brands, according to new research from GfK MRI. ... >>

BizReport | Advertising April 07, 2016

Study: Video performing best for game developers

Gamers are high on video. That's the takeaway from a new Unity Technologies report, which indicates video ads are performing the best for game developers. ... >>

BizReport | Advertising April 06, 2016

Ad Roundup: Data, connection features of new releases

In today's advertising roundup: data and connection. Three announcements into the digital space should give brands additional data and connection points. ... >>

BizReport | Mobile Marketing April 06, 2016

Expert: IoT is where mobile is heading

There is much more to mobile marketing than creating and promoting an app. According to one expert, brands need to stop thinking of apps as isolated channels to fully engage users and reap those mobile benefits. ... >>

BizReport | Mobile Marketing April 05, 2016

Mobile Roundup: Solutions for apps, mobile campaigns

In today's mobile roundup, an acquisition and a new release that each promise to put mobile brands in touch with in-market consumers. ... >>

BizReport | Advertising April 04, 2016

How to succeed at multi-channel marketing

One of the biggest buzzwords to come out of the past two years is multi-channel - bigger than multi-screen, being multi-channel means a brand can reach consumers wherever they 'live' online. One expert offers advice for brands to succeed with... >>

BizReport | Email Marketing April 03, 2016

Marketers' use of emoji rises 775% YoY

The visual representation of language, in the form of emoji, has been embraced by mobile marketers with retail and ecommerce marketers the most likely to include them in marketing messages. ... >>

BizReport | Mobile Marketing March 15, 2016

Expert: MCommerce trends to watch

Mobile commerce should be on retailers' radar, according to one expert. With strong growth through the 2015 holiday season, m:commerce is expected to have a strong showing throughout 2016. Here are three trends retailers should follow. ... >>

BizReport | Mobile Marketing March 10, 2016

Study: Brands should allow app content in search results

When it comes to branded content in apps, brands are missing out. That's the takeaway from new Searchmetrics data which indicates fewer than half of apps have Google app indexing support. ... >>

BizReport | Mobile Marketing March 06, 2016

Report: Mobile high on retailers' list

Look for more in the mobile space where retailers are concerned. That is the takeaway from new RetailMeNot data, which finds nearly all (87%) of retailers plan to increase their mobile strategy over the next year. ... >>

BizReport | Mobile Marketing March 04, 2016

Study: App spending up 155%

The interest from business for apps continues to grow. That is the takeaway from Kenshoo's new Mobile App Advertising Trends Report which shows a 155% increase (YoY) in app spending. And, from a consumer standpoint, business investments are being returned... >>

BizReport | Mobile Marketing March 03, 2016

Are your mobile app push notifications tailored to time zones?

Research from mobile marketing automation platform Leanplum reveals that many app marketers continue to rely on generic blasts rather than consider personalization in terms of timing, frequency and message content. ... >>

BizReport | Mobile Marketing March 03, 2016

Survey: Wearables users concerned about privacy

As with mobile devices and online payments, privacy is a leading cause for worry in the wearables sector. That, according to new Centrify data, which indicates that nearly half (42%) are most concerned about the personal data on their wearable... >>

BizReport | Mobile Marketing March 02, 2016

Top 3 tips to develop apps the global audience will love

With apps driving more and more mobile engagement, many brands are looking into app development or sponsorship opportunities. According to one expert the driver for app engagement is intimacy. Here are his top 3 tips to create apps the global... >>

BizReport | Mobile Marketing February 29, 2016

Expert: Mobile, video to push more online business

Mobile continues to be on the rise, and along with video, is pushing consumers to more content, more retailers, and more businesses. In fact, AOL's new expert says they will be hyper focused on both mobile and video in 2016.... >>

BizReport | Mobile Marketing February 24, 2016

New studies underline mobile's importance

Two new reports underline the importance of mobile devices not only for shoppers, but for retailers and other brands. ... >>

BizReport | Mobile Marketing February 23, 2016

Survey: Mobile experience falling short

The digital experience is becoming more and more important, but according to one new survey a growing number of consumers are finding their mobile experience is not living up to their expectations. Just how important is 'experience'? Very, find the... >>

BizReport | Loyalty Marketing February 23, 2016

Shoppers want more targeted loyalty offers in-store to match online experience

New research reiterates to retailers the need to bridge the offline and online gap and use digital capabilities to boost loyalty participation and conversion. ... >>

BizReport | Mobile Marketing February 22, 2016

How to implement a workplace mobile app strategy

According to comScore more than three-quarters of US mobile devices are smartphones, and many of them are being used in the workplace. Most of the time these are work calls or work emails, but without a plan in place, employees... >>

BizReport | Mobile Marketing February 22, 2016

Top 3 trends to watch in ad:tech

Mobile marketing and the adtech that supports it is an ever-evolving landscape of innovation and fierce competition. One expert offers three major trends that are leading the charge for 2016. ... >>

BizReport | Mobile Marketing February 18, 2016

Survey: Mobile commerce driven by multiple devices

While online purchases are made via computer, it turns out part of the push for mobile purchasing is that multiple devices can be used. That's the takeaway from new Criteo data which indicates nearly half (40%) of ecommerce transactions involve... >>

BizReport | Mobile Marketing February 16, 2016

Expert: How mobile is changing couponing

Time spent on mobile devices is increasing dramatically - in fact, 2015 was the first year in which media consumption on mobile eclipsed desktop. The consumer's ability to consume content on smartphones creates a new marketing channel for retailers that... >>

BizReport | Blogs & Content February 16, 2016

Top 4 tips to implement AMP

With Google's AMP release, many businesses are asking if AMP is right for their business. One expert weighs in on how businesses can know if upgrading their sites to AMP is the right decision. ... >>

BizReport | Mobile Marketing February 15, 2016

Report IDs which gamers are most valuable

Mobile has become something of a hot-spot for brands, and not just for shopping or email. Mobile gaming has seen strong performances for several reporting periods, and according to one new report some of the most valuable players are those... >>

BizReport | Mobile Marketing February 15, 2016

Top 3 differences between HTML and AMP

Late in 2015 Google announced the released of AMP - Accelerated Mobile Pages. The AMP rollout underlines the importance of mobile to Google, and by extension businesses in the mobile space. Here is what businesses need to know about the... >>

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