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BizReport | Mobile Marketing February 12, 2008

M:Metrics: China is the largest mobile market

Mobile may have gotten it's start in the US and Europe, but the Asian markets are quickly catching on. According to a recent M:Metrics study, China is now the world's largest mobile market!... >>

BizReport | Mobile Marketing January 03, 2008

Report: Mobile teens, tweens react differently

If you're targeting teens and tweens in the same way, you may be missing the boat. That according to a recent Nielsen Mobile study called "Kids on the Go: Mobile Usage by Teens and Tweens". The study found that teens... >>

BizReport | Mobile Marketing May 14, 2007

UK mobile web audience 1/5th the PC-based audience

Marketers in the UK may want to pay a bit more attention to mobile web surfers. According to new research from comScore, the mobile web audience has grown to one-fifth the size of traditional PC-based surfers.... >>

BizReport | Mobile Marketing May 03, 2007

Mobile searchers rely on "Big Three"

Mobile users are taking traditional online hubs into the mobile space more often than using their mobile providers' platforms. That, according to a recent study from iCrossing. ... >>

BizReport | Mobile Marketing April 02, 2007

DeepFish launched by Microsoft

Microsoft isn't just sitting idly by, while competitors Yahoo and Google launch their own mobile browsers. This past week, the company launched DeepFish, an online browser that mimics traditional web pages.... >>

BizReport | Ecommerce March 20, 2007

E-Tailers lag behind in the mobile race

Mobile versions of websites have not been a key component in many advertising strategies, but many big name brands have converted. About 8% of the top United States brands offer mobile-enabled versions of their websites. However, only about 2% of... >>

BizReport | Mobile Marketing March 09, 2007

Mobile internet ads more popular than text campaigns

Mobile internet usage is on the up, and a new survey finds that around a third of users would be prepared to view mobile web ads in exchange for free content.... >>

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