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BizReport | Mobile Marketing October 13, 2020

Study: App usage up 25% YoY

Mobile consumers are even more engaged with their apps. That is a key takeaway from new App Annie data. Their Q3 2020 Global Market Index Ranking Report finds that people increased their app usage by 25% YoY. This increase is... >>

BizReport | Mobile Marketing March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here... >>

BizReport | Mobile Marketing April 04, 2019

Report: Increase creative to up mobile engagement

In the mobile space, more creative just might equal more engagement and app installs. That's a key takeaway from a new Appreciate report. Researchers with the mobile programmatic bidding platform dove into just how campaigns are faring in mobile after... >>

BizReport | Email Marketing June 18, 2018

Study: Push notifications + Email = App Engagement

For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. ... >>

BizReport | Mobile Marketing July 19, 2016

Expert: Why brands need to re-think SMS

New data shows most US travelers are moving their travel plans to mobile - they are researching and booking via smartphones and tablets more often than desktops. This kind of change is also opening up an opportunity for travel brands... >>

BizReport | Mobile Marketing October 23, 2015

How to improve the mobile experience

Mobile experience isn't just about finding the right product. Mobile experiences are about finding the product, also-boughts, content and feeling as if the consumer has saved time by using their screen rather than a trip to the store. Here's how... >>

BizReport | Mobile Marketing December 08, 2014

Study reveals gap in how consumers, brands use mobile devices

New data out from MillwardBrown and conducted by MBlox reveals a wide gap between what consumers want in mobile and what businesses are currently offering in mobile. The report also reveals ways brands can do a better job of engaging... >>

BizReport | Mobile Marketing February 18, 2014

Top 3 tips to improve mobile conversions

Consumers are moving into the mobile space at record-breaking speeds. And whether they are reading the morning paper, watching last night's television programming or buying a new pair of shoes, brands are looking for more ways to engage.... >>

BizReport | Mobile Marketing November 12, 2013

Rumble research reveals unique behaviors of mobile content app users

Last week, at ad:tech, Rumble, a mobile-first platform for publishers, issued a mobile user engagement study that highlighted differences in consumer mobile engagement that mobile publishers must understand to make the most of their audiences and reach. ... >>

BizReport | Mobile Marketing August 20, 2013

Brands: Why mobile efforts need better targeting

Brands are pushing more and more ad dollars into the mobile space, specifically the app space. But many of those dollars are falling in an abyss. Mobile consumers aren't converting or aren't turning into loyal customers. One expert explains how... >>

BizReport | Mobile Marketing July 29, 2013

Xtify, Usablenet partnership pushes personalization into mobile

In the mobile space, personalization may be of greater importance than...well, just about anything. Studies have shown that mobile users look for coupons/offers, local businesses and information because they have an immediate need for that information. A new partnership between... >>

BizReport | July 11, 2013

How mobile will impact 2nd half of 2013

With more consumers moving into the mobile space, content developers and advertisers are also setting their sights there. One expert suggests mobile will continue to engage more users, giving mobile brands more leverage for their campaigns.... >>

BizReport | Mobile Marketing April 24, 2013

Viggle, Nielsen partner for second screen insights

It is no secret that most mobile consumers are multi-tasking while using their devices. Many play mobile games while watching television, some stay connected to social networks via mobile while at work and a growing number are engaging with shopping... >>

BizReport | Mobile Marketing April 08, 2013

Get Satisfaction upgrades platform

An upgrade to the Get Satisfaction platform should help online businesses push higher levels of engagement through the online experience. Through the platform online brands can now offer simpler on-site search, 'related' information and navigation and can offer categorized information.... >>

BizReport | Mobile Marketing March 12, 2013

Report: Most brands still aren't prepared for mobile needs

When it comes to the mobile space the rush is on but only a few brands are actually getting to the mobile start line with the right preparation behind them. According to new data out from Kontagent and eConsultancy more... >>

BizReport | Research archives February 25, 2013

Reports: Consumers won't let go of mobiles

When it comes to the mobile space, two new report underline just how important mobile devices are to consumers. So important that some would go without water rather than lose a mobile device and some would take a mobile anywhere... >>

BizReport | Mobile Marketing December 18, 2012

How Millennials are engaging - or not - online

Millennials are more comfortable online than many other demographics. This isn't a surprise. They've grown up with computers, video games and social networks, so it should come as no surprise that they're more comfortable in the space than older consumers.... >>

BizReport | Mobile Marketing December 10, 2012

Mogreet: iPhone users most engaged mobile segment

A new report from Mogreet shows that Apple's iPhone holds the most engaged mobile consumers. According to Mogreet half of those opting in to text messaging programs use iPhones; this despite the fact Apple holds only a 34% smartphone market... >>

BizReport | November 28, 2012

Black Friday: ScanLife records busiest QR code scanning day ever

Mobile engagement firm ScanLife reveals that Black Friday was the busiest day ever for mobile barcode traffic.... >>

BizReport | Mobile Marketing August 22, 2012

How mobile is engaging with ads

Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>

BizReport | Mobile Marketing June 14, 2012

Hipcricket, Screenvision put movie-goers in the interactive seat

A new offering from Hipcricket and Screenvision could increase the engagement level of movie patrons. Rather than sitting and passively watching those pre-film advertisements, the tool allows viewers to interact with branded advertisements and information.... >>

BizReport | Research archives May 25, 2012

Millennial Media: Non-phone connections up 33%

New data is out from Millennial Media indicating a continued shift to mobile for many consumers; among the most interesting findings - online connections from non-phone devices like tablets and e-readers increased 33% between Q4 2011 and Q1 2012.... >>

BizReport | Mobile Marketing April 16, 2012

Marketron expands mobile offering to include TV

One more way for television brands to get more online play: Marketron Mobile. After positive results from radio broadcasters, the mobile hub is opening it's ad solution to television brands, giving them the opportunity to create more mobile content in... >>

BizReport | Mobile Marketing January 17, 2011

Survey finds top mobile brands aren't what many expect

Mobile consumers are more likely to be young than old, so the biggest mobile brands are probably skewing that way, too, correct? Not really. According to a recent survey from Briabe Media and MocoSpace the biggest brands in mobile are... >>

BizReport | Mobile Marketing September 24, 2010

Greystripe offering gives mobile more options

Greystripe has been making headlines in 2010 with their iAd like Immersion Ads. Now they are setting up a new mobile offering which might give brands more engagement over that advertising category as well. Greystripe's new mobile platform gives brands... >>

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