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BizReport | Mobile Marketing August 23, 2019

Reports: Mobile engagement down, clicks up

Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. ... >>

BizReport | Email Marketing February 12, 2018

Study results signal importance of mobile for email

For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. ... >>

BizReport | Email Marketing November 23, 2015

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on... >>

BizReport | Email Marketing November 16, 2015

Top 5 tips for better holiday emails

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. One expert outlines how email campaigns can be made stronger for mobile screens. ... >>

BizReport | Email Marketing September 10, 2014

How mobile is driving email

For most consumers smartphones are an extension of themselves. From using a smartphone as an alarm clock to staying uber-connected with friends, family and work, smartphones are proving to be indispensable. Now brands have another reason to love the smartphone:... >>

BizReport | Email Marketing May 19, 2014

Few email marketers using responsive design in all deployments

Despite the use of responsive design in emails generating more clicks on opened messages, just 1% of marketers are using such design in all the emails they send out, according to a new study from Yesmail Interactive. ... >>

BizReport | Mobile Marketing February 21, 2014

1 in 6 UK consumers receive no direct mobile communication from businesses

Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses.... >>

BizReport | Ecommerce October 08, 2013

80% of retailers fail to send triggered emails after cart abandonment

Online retailers on both sides of the Atlantic are missing out on billions in revenue by failing to send email messages triggered by cart abandonment, according to new research from dotMailer. ... >>

BizReport | Trends & Ideas September 26, 2013

By year end over half of emails will be opened on a mobile device

Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. ... >>

BizReport | Email Marketing August 19, 2013

Study highlights importance of mobile-first email strategies

A new report from Yesmail Interactive reveals that, while almost half of email opens happen on a mobile device, the average click-to-open rate across all industries is 100% higher on a desktop. ... >>

BizReport | Email Marketing March 18, 2013

BlueHornet: 80% delete emails not optimized for mobile

A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>

BizReport | Email Marketing March 07, 2013

20% of email in Oz never reaches inbox

New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>

BizReport | Mobile Marketing February 21, 2013

Intela: Mobile-optimized email key trigger for mobile purchases

Smartphone owners in the U.S. and U.K. are more confident about spending larger amounts of money via their mobile device, according to new research from performance marketing firm Intela. ... >>

BizReport | Ecommerce January 16, 2013

Report: Nearly half of emails opened via mobile

New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>

BizReport | December 10, 2012

Retail emails opened on mobile jumps 50% during Cyber Week

If you haven't optimized your emails for mobile you could be missing out on reaching a huge slice of your on-the-go audience. The latest data from email marketing firm Knotice reveals a huge jump in email opens from 2011. ... >>

BizReport | Email Marketing July 18, 2012

Average mobile email performance from UK's top retailers

New research into how the UK's top retailers are performing in mobile marketing messaging across devices reveals significant differences and identifies key issues affecting mobile users' email experience.... >>

BizReport | Email Marketing May 21, 2012

More than a third of Brits read email on mobile

Many British consumers now read marketing emails on their mobile devices, according to a new report from UK-based digital agency Steel London. Marketers need to consider when and where their messages are opened to maximize opens and engagement. ... >>

BizReport | Email Marketing December 01, 2011

Knotice: Optimizing email for mobile a must

As more and more consumers get to grips with a smartphone the number of emails opened on a mobile device has risen, according to new data released by digital marketing firm Knotice, making it more important than ever to ensure... >>

BizReport | Mobile Marketing October 06, 2011

Location-based coupon users harbor privacy concerns

Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights.... >>

BizReport | Email Marketing August 26, 2011

Top 3 tips to improve email engagement with student demographics

With universities and colleges back in session across the US, many brands are looking for ways to engage students between classes or during weekend school breaks. Between social networks, online video and mobile content consumption, brands are afraid their messages... >>

BizReport | Email Marketing June 24, 2011

1 in 5 emails read on mobile - are your comms compatible?

Back in 2009, when the mobile market looked very different from today, mobile email clients accounted for just 4.16% of activity tracked by Sydney-based email marketing firm Campaign Monitor most of which (95%) was iPhone-based. Boy have times changed.... >>

BizReport | Email Marketing May 20, 2011

How to make your email messages mobile friendly

As more consumers adopt smartphones and tablets, many are also making an email switch. Yes, they still check email from the PC, but many also check email from mobile devices which means email marketing campaigns need to be updated. How... >>

BizReport | Email Marketing May 17, 2011

Return Path: Mobile email viewing increases 81%

The majority of email is read on PCs, but a new study on email by Return Path shows significant growth in email viewing on mobile devices.... >>

BizReport | Email Marketing April 25, 2011

Smartphone users constantly checking web email

Despite the advent of smartphone and tablet technology, and social media, email remains a prime communication channel, with many consumers constantly checking their inboxes online while on the move.... >>

BizReport | Email Marketing January 24, 2011

Report: Mobile email increasing, web-based declining

Marketers, are you creating different templates for email messages based on screen size? If not, you may want to start because email is changing quickly. According to a new report from comScore, web based email usage is on the downslide... >>

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