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BizReport | Email Marketing February 12, 2018
Study results signal importance of mobile for email
For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. ... >>
BizReport | Email Marketing November 23, 2015
Brands: How to use A/B testing on mobile emails
There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on... >>
BizReport | Email Marketing November 16, 2015
Top 5 tips for better holiday emails
Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. One expert outlines how email campaigns can be made stronger for mobile screens. ... >>
BizReport | Email Marketing September 10, 2014
How mobile is driving email
For most consumers smartphones are an extension of themselves. From using a smartphone as an alarm clock to staying uber-connected with friends, family and work, smartphones are proving to be indispensable. Now brands have another reason to love the smartphone:... >>
BizReport | Email Marketing May 19, 2014
Few email marketers using responsive design in all deployments
Despite the use of responsive design in emails generating more clicks on opened messages, just 1% of marketers are using such design in all the emails they send out, according to a new study from Yesmail Interactive. ... >>
BizReport | Mobile Marketing February 21, 2014
1 in 6 UK consumers receive no direct mobile communication from businesses
Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses.... >>
BizReport | Ecommerce October 08, 2013
80% of retailers fail to send triggered emails after cart abandonment
Online retailers on both sides of the Atlantic are missing out on billions in revenue by failing to send email messages triggered by cart abandonment, according to new research from dotMailer. ... >>
BizReport | Trends & Ideas September 26, 2013
By year end over half of emails will be opened on a mobile device
Current trends in mobile email indicate that, by year end, more email will be opened on a mobile device than on any other. Email marketers must respond to this trend and ensure all messages are optimized for mobile. ... >>
BizReport | Email Marketing August 19, 2013
Study highlights importance of mobile-first email strategies
A new report from Yesmail Interactive reveals that, while almost half of email opens happen on a mobile device, the average click-to-open rate across all industries is 100% higher on a desktop. ... >>
BizReport | Email Marketing March 18, 2013
BlueHornet: 80% delete emails not optimized for mobile
A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don't, risk their messages being deleted by users or, worse still, losing that email subscriber altogether.... >>
BizReport | Email Marketing March 07, 2013
20% of email in Oz never reaches inbox
New insights into the performance of email in Australia and New Zealand have been released with Return Path's first ever Email Intelligence Report for the two countries. What's clear from the report is that Australians are opening more email from... >>
BizReport | Mobile Marketing February 21, 2013
Intela: Mobile-optimized email key trigger for mobile purchases
Smartphone owners in the U.S. and U.K. are more confident about spending larger amounts of money via their mobile device, according to new research from performance marketing firm Intela. ... >>
BizReport | Ecommerce January 16, 2013
Report: Nearly half of emails opened via mobile
New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>
BizReport | December 10, 2012
Retail emails opened on mobile jumps 50% during Cyber Week
If you haven't optimized your emails for mobile you could be missing out on reaching a huge slice of your on-the-go audience. The latest data from email marketing firm Knotice reveals a huge jump in email opens from 2011. ... >>
BizReport | Email Marketing July 18, 2012
Average mobile email performance from UK's top retailers
New research into how the UK's top retailers are performing in mobile marketing messaging across devices reveals significant differences and identifies key issues affecting mobile users' email experience.... >>
BizReport | Email Marketing May 21, 2012
More than a third of Brits read email on mobile
Many British consumers now read marketing emails on their mobile devices, according to a new report from UK-based digital agency Steel London. Marketers need to consider when and where their messages are opened to maximize opens and engagement. ... >>
BizReport | Email Marketing December 01, 2011
Knotice: Optimizing email for mobile a must
As more and more consumers get to grips with a smartphone the number of emails opened on a mobile device has risen, according to new data released by digital marketing firm Knotice, making it more important than ever to ensure... >>
BizReport | Mobile Marketing October 06, 2011
Location-based coupon users harbor privacy concerns
Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights.... >>
BizReport | Email Marketing August 26, 2011
Top 3 tips to improve email engagement with student demographics
With universities and colleges back in session across the US, many brands are looking for ways to engage students between classes or during weekend school breaks. Between social networks, online video and mobile content consumption, brands are afraid their messages... >>
BizReport | Email Marketing June 24, 2011
1 in 5 emails read on mobile - are your comms compatible?
Back in 2009, when the mobile market looked very different from today, mobile email clients accounted for just 4.16% of activity tracked by Sydney-based email marketing firm Campaign Monitor most of which (95%) was iPhone-based. Boy have times changed.... >>
BizReport | Email Marketing May 20, 2011
How to make your email messages mobile friendly
As more consumers adopt smartphones and tablets, many are also making an email switch. Yes, they still check email from the PC, but many also check email from mobile devices which means email marketing campaigns need to be updated. How... >>
BizReport | Email Marketing May 17, 2011
Return Path: Mobile email viewing increases 81%
The majority of email is read on PCs, but a new study on email by Return Path shows significant growth in email viewing on mobile devices.... >>
BizReport | Email Marketing April 25, 2011
Smartphone users constantly checking web email
Despite the advent of smartphone and tablet technology, and social media, email remains a prime communication channel, with many consumers constantly checking their inboxes online while on the move.... >>
BizReport | Email Marketing January 24, 2011
Report: Mobile email increasing, web-based declining
Marketers, are you creating different templates for email messages based on screen size? If not, you may want to start because email is changing quickly. According to a new report from comScore, web based email usage is on the downslide... >>
BizReport | Mobile Marketing January 14, 2011
Knotice launches mobile email opens report
A new quarterly mobile email opens report from Knotice, launched this week, promises to give mobile marketers greater insights into how many, when, and on which devices emails are being viewed. ... >>
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