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BizReport | Mobile Marketing July 16, 2012

Mobile clicks up, but clicks aren't always converting, finds expert

A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing... >>

BizReport | Research archives June 13, 2012

How people are engaging in hot mobile space

A new forecast from eMarketer predicts mobile tablet users (US) could double in 2012 to reach almost 70 million. That would make nearly one-third of online US consumers mobile-via-tablet. More than 50 million are expected to use Apple's iPad by... >>

BizReport | Mobile Marketing June 08, 2012

How to use mobile to more deeply engage

A new ad unit out from JiWire may change the way brands look at mobile advertising - because it offers users a way to go online via mobile in exchange for ad interactions. Meanwhile, new data shows more women are... >>

BizReport | Research archives March 16, 2012

For mobile ads, bigger is better

The IDC predicts tablet shipments will surpass 100 million this year. In Q4 2011 more than 28 million shipped globally, a 56% increased quarter-to-quarter. Prior to the 100m forecast, the IDC predicted 2012 tablet shipments would push nearly 88 million.... >>

BizReport | Mobile Marketing January 12, 2012

In-Stat: (Screen) size matters

You've heard the saying size matters - or it's opposite, no, size is relative. But in the world of mobile devices it turns out size does matter. NPD In-Stat reports that larger screen sizes - which are preferred by most... >>

BizReport | Mobile Marketing January 04, 2012

How those new mobiles are connecting

Smartphones have been available for a few years now, but 2011 saw an upsurge of adoption with many more people switching from feature to smartphones and engaging with content, games and even advertising differently. Smartdevices - tablets, ereaders, etc. -... >>

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