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BizReport | Mobile Marketing September 30, 2015

Brands: How to better use location data

Data analysis and strategy are two areas in which many businesses continue to struggle. With the dearth of mobile, online, social, email and offline data, it's no wonder. One expert offers his top tips to better use location data. ... >>

BizReport | Ecommerce archives September 30, 2015

Criteo: Half of ecomm purchases are cross-device

When it comes to making online purchases, half of us are using multiple devices to make the decisions. That's the word from Criteo's Q3 State of Mobile Commerce report. Researchers found a full 50% of ecommerce purchases include a cross-device... >>

BizReport | Mobile Marketing September 28, 2015

Report: Retailers expecting mobile, social holiday surge

A new retail-based report is rather disturbing. According to Campaigner's new data brands are expecting a big mobile and social surge over the holiday season - but they aren't preparing for the surge. Researchers found more than one-third (38%) of... >>

BizReport | Ecommerce archives August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>

BizReport | Advertising archives August 06, 2015

Study: Deals drive back to school shoppers

When it comes to choosing where to buy pencils, jeans and backpacks for back to school parents are most likely to be influenced by retailers' offers. That's the takeaway from a new Retale study which indicates most (89%) of parents... >>

BizReport | Mobile Marketing August 04, 2015

Mobile Roundup: Transactions, Fraud increasing

In today's mobile roundup, a trio of releases pointing to the continued growth of the mobile space, but that growth isn't all great - fraud is also growing quickly in the space. ... >>

BizReport | Ecommerce archives August 03, 2015

Report shows shoppers want retail everywhere

Shopping online, via mobile devices and in stores, consumers want all options. That is the takeaway from new MarketLive data which indicates retail revenue is up across the board, which smartphone buying showing triple-digit growth rates. ... >>

BizReport | Mobile Marketing July 14, 2015

Mobile Roundup: Mobile commerce trends

In today's mobile roundup to platforms that should give mobile consumers more relevant product and content information. ... >>

BizReport | Mobile Marketing July 08, 2015

Adyen: iPhone pulling more mobile transactions

Android devices may outpace Apple devices now in sheer numbers, but Apple's iPhone continues to lead in some mobile categories - one of them mobile payments. According to new Adyen data Apple's iPhone accounts for about one-third of mobile transactions,... >>

BizReport | Ecommerce archives June 18, 2015

Survey: Millenial moms, dads using mobile in-store

According to one new report Millennial parents are using mobile in ways that are different from other demographics. Those differences could make mobile a better engagement ground for retailers and other brands.... >>

BizReport | Ecommerce archives June 08, 2015

Study: Shopping carts 'essential' to cross channel shoppers

When it comes to online shopping two new reports indicating devices are growing more and more important for shoppers, and not just for making a purchase. Some are using devices to 'store' products they want to buy in carts and... >>

BizReport | Mobile Marketing June 04, 2015

Top 3 tips for better mobile optimization

Some estimates have consumers spending more time on mobile devices than they do on PCs, which can be a boon for retailers and brands. If sites are properly optimized for mobile screens. Here are our top 3 tips to better... >>

BizReport | Mobile Marketing June 03, 2015

Report: SMBs see value in mobile

Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%,... >>

BizReport | Mobile Marketing June 01, 2015

Reports: Push notifications push Android users

According to Urban Airship's new study, Android users are more likely to be influenced by push notifications than Apple users. Their Mobile Engagement Benchmarks report shows a 20% engagement rate for Android push notifications versus an 8% engagement rate for... >>

BizReport | Mobile Marketing May 22, 2015

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. ... >>

BizReport | Ecommerce archives May 19, 2015

Study: In-store shopping still preferred

For all the talk about people choosing online retailers, one new study say in-store shopping is still the shopping method of choice for the bulk of shoppers. ... >>

BizReport | Mobile Marketing May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. ... >>

BizReport | Mobile Marketing April 30, 2015

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. ... >>

BizReport | Mobile Marketing April 23, 2015

How mobile will change in 2015

Some experts are saying the Year of Mobile is finally upon us. That, of course, will be determined later. What we know right now is that mobile is changing how consumers, brands and publishers interact. One expert believes messaging will... >>

BizReport | Mobile Marketing April 16, 2015

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared.... >>

BizReport | Mobile Marketing April 13, 2015

Kochava: Mobile transactions up nearly 500%

New company data being released by Kochava points to a thriving mobile marketplace. According to their numbers mobile transaction numbers increased 470% (Q1 2014 vs. Q1 2015). Kochava links their growth to offering actionable data and measurement to their users.... >>

BizReport | Ecommerce archives April 09, 2015

Study: Men shopping more than women online

When it comes to shopping, mobiles are quickly taking over, but not just for buying. According to new data out from Bronto Software more consumers are turning to mobiles to enhance their overall experience. And, yes, many are choosing to... >>

BizReport | Mobile Marketing April 06, 2015

Expert offers insight into how Apple's Watch may change advertising

From shoppers to brands and even content producers, Apple's Watch could change the way we all interact. Last week our expert shared how the Apple Watch could impact shoppers; today, he weighs in on how the Watch could change things... >>

BizReport | Mobile Marketing April 03, 2015

Expert: How Apple Watch may change retail for shoppers

In just over a week the Apple Watch will be in stores around the country, and while some are looking at the new offering as a fun gadget others are wondering how this new tidbit might change how we look... >>

BizReport | Mobile Marketing April 01, 2015

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. ... >>

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