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BizReport | Mobile Marketing December 10, 2014

Reports underline mobile's importance

B2X has released a global study that shows Americans are basically attached to their smartphones. That along with trends found by Monetate and Ebates are indicators that mobile will continue to be highly sought after in 2015. ... >>

BizReport | Mobile Marketing December 01, 2014

Survey: People want mobile pay options, worry about data breaches

Although a majority of consumers in a recent survey report an interest in mobile pay, most are approaching mobile payment options tentatively. According to new data out from Retale more than half (56%) say they'd like to use mobile payment... >>

BizReport | Mobile Marketing November 20, 2014

Study: 3/4 will use phones for holiday shopping

Beacons and near field technology are more familiar to shoppers than many brands may realize. That is the takeaway from a new Placecast survey, conducted by Harris Poll. According to the report more than half (52%) of shoppers will smartphones... >>

BizReport | Mobile Marketing November 18, 2014

Mobile RoundUp: Studies find targeting is key

In the mobile space targeting is everything. That's the takeaway from two new reports which indicate a majority of consumers would engage and interact with ads targeted to them via their mobile device.... >>

BizReport | Ecommerce November 10, 2014

Report: More mobiles to use devices for holiday shopping

Retailers might notice a burst of traffic to their stores from mobile devices over the holiday season. That according to a new study out from Retale, which indicates about three-quarters of mobile consumers will use their devices to shop over... >>

BizReport | Ecommerce October 29, 2014

Study finds omnichannel strategy can drive more revenue

There are two new studies out this week that indicate a multi- or omni-channel strategy can help retailers drive local traffic to their stores - rather than into online boutiques. Even 'boutiques' the size of Amazon. G/O Digital researchers looked... >>

BizReport | Mobile Marketing October 27, 2014

Adyen: M-Comm set to explode in Asia

The release of Apple Pay has a lot of people talking about the future of mobile commerce. Now new data out from Adyen indicates mobile payments were already climbing before that release. Their data shows that between July and September... >>

BizReport | Ecommerce October 24, 2014

Study: Retailers aren't ready for next-gen tech

Retailers aren't ready for the next generation of shopping technology. That's the takeaway from new data out from Mozu which indicates nearly three-quarters (69%) of retailers aren't integrated with omni-channel solutions; about one-third say they haven't even considered such integration.... >>

BizReport | Mobile Marketing October 24, 2014

Expert Advice: Invest in Near Field Communications

On Black Friday both on and offline retailers will experience a huge spike in traffic - there will be buyers for everything from new jeans to new cars. The key is for retailers to market correctly before shoppers enter their... >>

BizReport | Mobile Marketing October 23, 2014

Study finds mobile payments high on consumers' minds

Mobile access to content, email and social networks is pushing consumers' want of mobile access across that board. That's the takeaway from a new study which indicates about one-third of consumers are interested in mobile payments options while about half... >>

BizReport | Mobile Marketing October 16, 2014

Study: Mobile ads pushing more purchases

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting... >>

BizReport | Mobile Marketing September 18, 2014

Study: Most shoppers engage via mobile before hitting stores

For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information on their mobile devices before going to the mall... >>

BizReport | Ecommerce September 15, 2014

Report: BOPIS hot for the holidays

One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want... >>

BizReport | Mobile Marketing September 12, 2014

Mobile key for back-to-school finds survey

While most people are finished with back to school shopping, the work isn't finished for retailers or metrics firms who are looking to Back to School (BTS) shopping as an indicator of what to expect during the upcoming holiday shopping... >>

BizReport | Ecommerce August 29, 2014

Top 3 retail tips to personalize across channels

In the long-term, retailers must invest in advanced personalization that will create a memorable shopping experience. The right solution will gather insightful data about the customer's shopping behavior, preferences and past purchases and from there, create meaningful content and product... >>

BizReport | Mobile Marketing August 20, 2014

Report: Retailers' investment in mobile paying off

Mobile is becoming increasingly important to retailers around the globe - shoppers are using mobile devices in-store to compare prices, they are researching product availability and specs from mobile before purchasing. This has pushed more retailers into the mobile space... >>

BizReport | Mobile Marketing August 19, 2014

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts... >>

BizReport | Ecommerce August 12, 2014

Forecast: 9% ecomm growth for SMBs through 2014 holidays

The big holiday sales forecasts are still a few weeks away, but small businesses should pay attention to an early addition. According to a Volusion prediction small and medium sized businesses will see at least 9% ecommerce growth through the... >>

BizReport | Mobile Marketing August 07, 2014

Study: Brands to invest more in mobile

Over the next year look for more ad budgets to be pushed into mobile - and not just mobile display, search or appvertising. According to a new survey out from Message Systems brands are set to push more ad dollars... >>

BizReport | Mobile Marketing August 04, 2014

Study: Soon B2B mobile traffic will outstrip B2C

Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption... >>

BizReport | Ecommerce July 30, 2014

Survey: Amazon influencing back to school shoppers

Many US families are already hip-deep in notebooks and pens, new shoes and jeans for the back to school year, but there are still many left to shop for these items. And, surprisingly, nearly half say Amazon is influencing their... >>

BizReport | Mobile Marketing June 24, 2014

BrightEdge: One-quarter websites not mobile friendly

Nearly 70% of the US population is using some kind of smartphone, and many are using their phones for everything from taking phone calls to checking email, shopping or watching television programming. But, according to new data out from BrightEdge,... >>

BizReport | Mobile Marketing June 05, 2014

Reports: Mobile pushing calls to SMBs, ticket sales

Small businesses may see a surge in customers and leads over the next four years - from mobile search. Not only that, but look for more ticket sales to be pushed from mobile. Those are the takeaways from a new... >>

BizReport | Mobile Marketing June 03, 2014

Study: Mobile driving purchase decisions, but not buys

It seems mobile doing both more - and less - than some retailers might think. According to a new report mobile is, indeed, pushing purchase decisions. But the actual buying of those products is happening in-store. Not so bad... >>

BizReport | Mobile Marketing April 30, 2014

AppFlood: East winning mobile traffic, West winning mobile spend

Mobile brands who are looking to increase their revenue might want to take the global West into consideration. That, because while the global East - China, Asia/Pacific and Africa - are sending the most traffic (56%) to AppFlood properties, the... >>

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