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BizReport | Mobile Marketing April 13, 2015

Kochava: Mobile transactions up nearly 500%

New company data being released by Kochava points to a thriving mobile marketplace. According to their numbers mobile transaction numbers increased 470% (Q1 2014 vs. Q1 2015). Kochava links their growth to offering actionable data and measurement to their users.... >>

BizReport | Ecommerce April 09, 2015

Study: Men shopping more than women online

When it comes to shopping, mobiles are quickly taking over, but not just for buying. According to new data out from Bronto Software more consumers are turning to mobiles to enhance their overall experience. And, yes, many are choosing to... >>

BizReport | Mobile Marketing April 06, 2015

Expert offers insight into how Apple's Watch may change advertising

From shoppers to brands and even content producers, Apple's Watch could change the way we all interact. Last week our expert shared how the Apple Watch could impact shoppers; today, he weighs in on how the Watch could change things... >>

BizReport | Mobile Marketing April 03, 2015

Expert: How Apple Watch may change retail for shoppers

In just over a week the Apple Watch will be in stores around the country, and while some are looking at the new offering as a fun gadget others are wondering how this new tidbit might change how we look... >>

BizReport | Mobile Marketing April 01, 2015

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. ... >>

BizReport | Mobile Marketing March 26, 2015

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup.... >>

BizReport | Mobile Marketing March 17, 2015

Mobile Roundup: Commerce and Apps

In today's mobile roundup: two new tools set up to help brands better navigate the social space and to better manage their overall mobile presence.... >>

BizReport | Mobile Marketing March 13, 2015

Mobile Roundup: Commerce options released

In today's mobile roundup: selling options. Two releases to the mobile space are making it simpler to engage shoppers around the world.... >>

BizReport | Ecommerce March 12, 2015

Reports: Ecommerce, sales important to shoppers

Two new reports are pointing at 2014 holiday shopping trends as a kind of new normal for shoppers. The trends: online/mobile buying options and sales. ... >>

BizReport | Mobile Marketing March 05, 2015

Mobile Roundup: New solutions, partnerships to help mobile brands

In today's mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option.... >>

BizReport | Mobile Marketing March 04, 2015

Mobile Roundup: Mobile wallets upping the retail ante

Mobile wallets aren't going away. In fact, two new reports indicate mobile wallets are growing in importance for retailers despite safety and security concerns from shoppers. ... >>

BizReport | Mobile Marketing February 13, 2015

How to implement a bigger mobile wallet strategy

Currently, Forrester Research reports that more than half of U.S. consumers put loyalty and coupons as the top priorities for their mobile wallet usage. What's at the bottom? Payments.... >>

BizReport | Mobile Marketing February 12, 2015

Expert: Mobile wallets mean more than payments

There is new data out from Forrester underlining the growing importance of mobile wallets for retailers around the globe. According to the research more than half of mobile wallet users want more than a payment options - they want to... >>

BizReport | Mobile Marketing February 06, 2015

Study: M:Commerce fraud costing $240m per year

Mobile commerce continues to push retail sales, both in stores and out, but it is also costing retailers. A new study from TeleSign estimates m:commerce fraud is costing about $240 million in losses each year for enterprises; much of the... >>

BizReport | Mobile Marketing February 04, 2015

Study: In-app service linked to customer satisfaction

A new study indicates mobile, specifically apps, may be more important to brands than many have thought. For the past couple of years experts have insisted that mobile website need to be optimized and mobile data cultivated, but new data... >>

BizReport | Ecommerce February 03, 2015

MarketLive data shows 125% increase in smartphone transactions

In the Mobile Commerce Is a Big Deal column: new data out from the MarketLive Performance Index shows smartphone based retail transactions increased more than 100% on their platform - that is across product categories. ... >>

BizReport | Mobile Marketing February 02, 2015

Study: One-quarter of global transactions now mobile

Mobile isn't just for texting friends, calling family, checking in on social networks or looking for a store coupon. According to one new report mobile is now also for transactions - in fact just over one-quarter (26%) of global online... >>

BizReport | Ecommerce January 19, 2015

Top 3 trends from NRF's Big Show

The National Retail Federation's Big Show may be over, but there is still time to integrate trends from the conference into 2015 strategies. One expert outlines what he sees as the top 3 trends coming out of the NRF's Big... >>

BizReport | Mobile Marketing January 16, 2015

Expert: How retailers can do more with mobile

Over the 2014 holidays ecommerce increased by roughly 18% according to comScore; mobile devices were a significant part of that growth. How important is mobile becoming for retailers and brands?... >>

BizReport | Mobile Marketing December 16, 2014

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers.... >>

BizReport | Mobile Marketing December 11, 2014

Mobile Roundup: Solutions to ease mobile ad friction

Three new solutions into the mobile space this week could lessen the friction felt between brands in the mobile space and ad platforms. ... >>

BizReport | Ecommerce December 11, 2014

Ecommerce Roundup: Cyber Week nets 5 $1b days, mobile skyrocketing

So far the holiday season has lived up to expectations. According to new data out from comScore online holiday commerce is up nearly 20% for the year so far, with Cyber Week, alone, netting 5 separate $1 billion days. This... >>

BizReport | Mobile Marketing December 10, 2014

Reports underline mobile's importance

B2X has released a global study that shows Americans are basically attached to their smartphones. That along with trends found by Monetate and Ebates are indicators that mobile will continue to be highly sought after in 2015. ... >>

BizReport | Mobile Marketing December 01, 2014

Survey: People want mobile pay options, worry about data breaches

Although a majority of consumers in a recent survey report an interest in mobile pay, most are approaching mobile payment options tentatively. According to new data out from Retale more than half (56%) say they'd like to use mobile payment... >>

BizReport | Mobile Marketing November 20, 2014

Study: 3/4 will use phones for holiday shopping

Beacons and near field technology are more familiar to shoppers than many brands may realize. That is the takeaway from a new Placecast survey, conducted by Harris Poll. According to the report more than half (52%) of shoppers will smartphones... >>

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