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BizReport | Mobile Marketing January 06, 2016

Expert: Make mobile frictionless, personal

Mobile is expected to make a huge impact on brands' revenue numbers throughout 2016. Is your mobile strategy ready? It may not be, but one expert explains how to make mobile more frictionless and personal so brands can succeed. ... >>

BizReport | Mobile Marketing January 05, 2016

Flurry: Phablets key to 2015 mobile successes

Looking back at 2015 two things are clear: mobile was important and ecommerce showed strength. But mobile, according to data released this morning from Flurry, was the true king in 2015, with app use increasing more than 55%, and overall... >>

BizReport | Mobile Marketing December 31, 2015

Top 3 mobile challenges

Mobile web. Mobile apps. Is one better than the other? Most of consumers' time on mobile is spent in apps, but when they choose to buy products they continue to buy via browser windows, and many continue to find apps... >>

BizReport | Mobile Marketing December 30, 2015

Forecast: MComm to skyrocket in 2016

If the 2015 holiday season has shown us just one thing it is that mobile commerce is taking off. And, according to one forecast, the m:commerce trend will continue to skyrocket into 2016. ... >>

BizReport | Mobile Marketing December 28, 2015

Expert: Mobile security to be focus in 2016

As mobile use continues to expand, security in the mobile space is becoming more important. Here is how one expert believes mobile and security will change in 2016. ... >>

BizReport | Ecommerce December 23, 2015

Prediction: Ecommerce to exceed 10% of retail sales in 2016

If the 2015 holiday season has shown one thing it is that shoppers are becoming more and more comfortable not only with online shopping, but with mobile shopping. There have been several $1 billion shopping days since Thanksgiving Day in... >>

BizReport | Mobile Marketing December 18, 2015

Expert: Mobile to change retail

Ecommerce, MCommerce, Social Commerce...the ways for shoppers to find and purchase items continues to increase. One expert believes mobile will be a big player in how shoppers buy in 2016. Here are five trends to watch: ... >>

BizReport | Ecommerce December 16, 2015

Green Monday revenue up 15%

Ecommerce is going strong this holiday, with record setting days on Thanksgiving, Black Friday and Cyber Monday. Two new reports break down the sales. ... >>

BizReport | Mobile Marketing December 16, 2015

Expert: Mobile to specialize

In the ever-changing mobile space, one expert believes specialization will be the next big trend. Here's what mobile brands should prep for in 2016. ... >>

BizReport | Mobile Marketing December 03, 2015

Reports: Mobile key to Cyber Week success

From Thanksgiving Day through Cyber Monday mobile was the push behind a large number of online purchases. That's the takeaway from several new reports. First, iovation research indicates that more people used mobile devices to shop during Cyber Week than... >>

BizReport | Mobile Marketing November 30, 2015

Expert: What will drive mobile in 2016

Mobile is shaping up to be a big part of 2016. One expert outlines how mobile will drive business next year - and how brands can take advantage. ... >>

BizReport | Ecommerce November 23, 2015

Reports: Millennials look at Thanksgiving differently

While many Americans will be busy Thanksgiving Day roasting turkey and preparing cranberry sauce and pies, one demographic may...not. According to one new report, Millennials are approaching Thanksgiving day quite differently than other demographics. ... >>

BizReport | Mobile Marketing November 10, 2015

Mobile trends to watch into 2016

Mobile is important now, but moving into 2016, mobile is set to become an even greater tool for businesses to use. One expert explains why. ... >>

BizReport | Mobile Marketing November 05, 2015

Expert: How consumers are pushing mobile

Advertisers are following consumers into the mobile space in droves, and one expert expects this trend to continue. The key, of course, is not for advertisers to simple be mobile, but to engage there. Here is how to do that:... >>

BizReport | Mobile Marketing November 04, 2015

Report: Apple #1 again for revenue

For several months Android has been the top OS for mobile revenue, but Apple is changing that. According to Opera Mediaworks' Q3 2015 State of Mobile Advertising report Apple has regained the top revenue slot and its thanks to tablets... >>

BizReport | Mobile Marketing November 03, 2015

Study: Humans more connected to phones than ever

It will come as no surprise that humans are very attached to their phones - cellular and otherwise. But, according to one new report, that connection isn't just about the mobile web, social networks or apps. The connection is about... >>

BizReport | Mobile Marketing October 27, 2015

How to use push notifications to engage

Push notifications and geo-fencing are not new ways to target advertising. The level of technology in these ad options is new, however, and may offer another way for brands to engage with customers, especially during the rushed holiday season. ... >>

BizReport | Mobile Marketing October 16, 2015

Studies ID what shoppers want this holiday

Look for shoppers to go global during the upcoming holiday season. That is the word from new Pitney Bowes research which indicates one-third of shoppers have now purchased products from retailers outside their home country. The most popular non-local retailers... >>

BizReport | Mobile Marketing September 30, 2015

Brands: How to better use location data

Data analysis and strategy are two areas in which many businesses continue to struggle. With the dearth of mobile, online, social, email and offline data, it's no wonder. One expert offers his top tips to better use location data. ... >>

BizReport | Ecommerce September 30, 2015

Criteo: Half of ecomm purchases are cross-device

When it comes to making online purchases, half of us are using multiple devices to make the decisions. That's the word from Criteo's Q3 State of Mobile Commerce report. Researchers found a full 50% of ecommerce purchases include a cross-device... >>

BizReport | Mobile Marketing September 28, 2015

Report: Retailers expecting mobile, social holiday surge

A new retail-based report is rather disturbing. According to Campaigner's new data brands are expecting a big mobile and social surge over the holiday season - but they aren't preparing for the surge. Researchers found more than one-third (38%) of... >>

BizReport | Ecommerce August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>

BizReport | Advertising August 06, 2015

Study: Deals drive back to school shoppers

When it comes to choosing where to buy pencils, jeans and backpacks for back to school parents are most likely to be influenced by retailers' offers. That's the takeaway from a new Retale study which indicates most (89%) of parents... >>

BizReport | Mobile Marketing August 04, 2015

Mobile Roundup: Transactions, Fraud increasing

In today's mobile roundup, a trio of releases pointing to the continued growth of the mobile space, but that growth isn't all great - fraud is also growing quickly in the space. ... >>

BizReport | Ecommerce August 03, 2015

Report shows shoppers want retail everywhere

Shopping online, via mobile devices and in stores, consumers want all options. That is the takeaway from new MarketLive data which indicates retail revenue is up across the board, which smartphone buying showing triple-digit growth rates. ... >>

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