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BizReport | Mobile Marketing December 06, 2016

Report: Customers are mobile, retailers are not

When it comes to digital shopping, more and more consumers are using mobile devices - both smartphones and tablets - to research and purchase. This is great for retailers who have fully functional mobile sites. But, according to a new... >>

BizReport | Ecommerce December 01, 2016

Reports: Mobile hot but not everyone is buying

Three new reports out this week show just how shoppers are - and are not - buying this holiday. ... >>

BizReport | Mobile Marketing November 29, 2016

Expert: 3 strategies that will push mobile engagement

Mobile is increasingly becoming a more prominent device for purchase, and this is especially true with holiday spend, where consumers are looking for ways to simplify the chaos associated with holiday shopping. Here's how merchants can get more from mobile... >>

BizReport | Ecommerce November 28, 2016

Reports: Black Friday a mobile success

Numbers are in and it appears that, once more, Black Friday was a shopping success. There was one change this year - mobile spending topped the billion dollar mark. ... >>

BizReport | Mobile Marketing November 24, 2016

Mobile trends to watch in 2017

More smartphones, more ways to pay for goods and services, more mobile. Merchants must gear up for mobile in the new year, according to two experts. Here's why: ... >>

BizReport | Mobile Marketing November 23, 2016

Merchants: How to use mobile ads to drive store traffic

Mobile is becoming ubiquitous with shopping for many consumers, but merchants continue to struggle with the right way to use mobile to drive traffic. Here are three tips to help merchants use mobile ads to drive in-store traffic. ... >>

BizReport | Ecommerce November 10, 2016

Expert: How to create strong mobile + geo-fencing strategy

Brands who aren't geo-fencing with their mobile coupons may be missing sales opportunities. That, according to one expert who believes the two go hand in hand. ... >>

BizReport | Ecommerce November 09, 2016

Expert: How merchants can win with geo-fencing

There hasn't been a lot of push in the geo-fencing world, at least in the last few months, but that doesn't mean the space has become stagnant. And, with more consumers going mobile geo-fencing options geo-fencing is likely to become... >>

BizReport | Ecommerce November 07, 2016

Holiday Roundup: Gift cards, mobile hot for holiday buyers

Look for more consumers to shop via mobile devices this year, and to give more gift cards. Those are key takeaways from two new trends reports leading up to the 2016 holiday shopping season. ... >>

BizReport | Mobile Marketing November 01, 2016

Holiday Roundup: Mobile pushing more sales

Two new reports suggest mobile will be key to holiday success for many retailers this year. ... >>

BizReport | Ecommerce October 20, 2016

Study: Digital matters in stores

When it comes to increasing in-store revenue, digital matters. As does customer interaction with store employees. That's the word from new InMoment data, in which researchers found that spending doubled when consumers were able to combine digital information with in-store... >>

BizReport | Mobile Marketing October 18, 2016

Survey: Rewards key to mobile wallet use

Using mobile wallets may be a simple way of purchasing goods and services, but the simplicity, in many cases, doesn't include loyalty and rewards programs. The lack of points-earning capabilities, finds one new report, could be why more mobile consumers... >>

BizReport | October 17, 2016

Holiday Roundup: Mobile to impact holiday shoppers

A trio of recent surveys indicates 2016 may be a mobile holiday. ... >>

BizReport | Mobile Marketing October 03, 2016

Expert: What Apple's new releases mean for merchants

Apple's new operating system updates may have a significant impact on how Apple users buy in the digital space - the new Sierra OS update allows Mac users authenticate their purchases with Apple Pay on the Apple Watch. According to... >>

BizReport | Ecommerce September 26, 2016

Study finds 2/3s purchase via mobile

There has been a significant increase in mobile commerce over the past few years, and new data from HookLogic finds that more than two-thirds (67%) of shoppers have now made a purchase via a mobile device. ... >>

BizReport | Research September 22, 2016

Report IDs value of Pokemon Go players

While many people think of the Pokemon Go craze as just another mobile game, there is some value for businesses. According to new data out from Slant Marketing most players (82%) they surveyed have visited a business while playing the... >>

BizReport | Ecommerce September 12, 2016

Report: Mobile steadily pushing digital commerce

The steady increase of mobile consumers continues to push digital commerce. That's one takeaway from new Demandware data which indicates nearly half (47%) of retail traffic came from mobile phones. ... >>

BizReport | Mobile Marketing August 08, 2016

How mobile has impacted the first half of 2016

The cost per mobile user continues to increase. That competition can cause problems for brands in the mobile space, but with competition comes the chance for businesses to really shine. One expert explains how mobile has impacted the first half... >>

BizReport | Mobile Marketing August 05, 2016

4 trends that are reshaping mobile

Mobile continues to see sharp adoption, both from consumers and from brands, however many brands continue to have trouble truly connecting via mobile. One expert identifies four trends that will help brands better connect.... >>

BizReport | Ecommerce July 28, 2016

Reports: M:Comm up, privacy concerns abound

Two new reports indicate that while shopping is up across the digital space, merchants still need to include consumers in the privacy conversation. ... >>

BizReport | Ecommerce May 16, 2016

Study: Women spent more than men for Mother's Day

Turns out moms (and daughters) spent more on Mother's Day than men did. That's the word from NetElixir. The search marketing hub took at look at spending leading up to the holiday. ... >>

BizReport | Mobile Marketing May 10, 2016

Survey: Brands aren't ready for mobile

While many brands have pushed quickly into the mobile space, one new survey suggests those brands aren't ready for the expectations of their mobile customers. According to SiteCore's survey 4 in 10 mobile brands don't have an actual mobile strategy.... >>

BizReport | Advertising April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. ... >>

BizReport | Ecommerce April 20, 2016

Report: Mobile fraud big issue for retailers

New data has been released from Kount that indicates that although retailers are award of mobile fraud in general, they aren't certain if their business has a mobile fraud problem. ... >>

BizReport | Mobile Marketing April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are... >>

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