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BizReport | Social Marketing March 23, 2010

Offerpal Media acquires Tapjoy

Virtual payment alternative solution Offerpal Media has purchased mobile monetization platform Tapjoy for an undisclosed sum. The addition to Offerpal's suite of tools should give marketers more options with online and mobile campaigns, giving marketers the ability to add virtual... >>

BizReport | Mobile Marketing March 18, 2010

More mobile predictions - mobile app downloads to explode

If 2010 doesn't turn out to be the year of the mobile, it will certainly be the year of mobile research and forecasts. A new report from Chetan Sharma Consulting, for one of the world's largest app stores, Getjar, predicts... >>

BizReport | Mobile Marketing February 25, 2010

Time spent with mobile internet increases

When it comes to mobiles not only are consumers not talking, they're spending more time not talking. And that is a good thing. According a recent Ruder Finn report Americans are spending nearly 3 hours using mobile phones to access... >>

BizReport | Mobile Marketing February 18, 2010

Launch your apps - without Apple

Hoping to push into Apple's dominance of the app market, a group to telecom providers are banding together for app development. The telecoms have formed the Wholesale Applications Community, an open platform which developers can use to create and launch... >>

BizReport | Mobile Marketing January 26, 2010

Greystripe: 56% conversion rate on CPD app downloads

A few weeks ago mobile brand advertising platform Greystripe launched a 99 cent download program. The program offers app developers to distribute apps at a lower price point - 99 cents per download. Through the platform developers only paid 99... >>

BizReport | Mobile Marketing December 24, 2009

Survey: The smartphone market is shifting to personal

There is a shift happening in the mobile marketplace, specifically within the smartphone user base. According to a recent Macworld/PC World survey smartphone users are beginning to shift from a corporate base to a general consumer base. Researchers also found... >>

BizReport | Mobile Marketing November 24, 2009

Greystripe launches PPD platform for app developers

Unless you've been hiding under a rock for the past year, you know that 'app' is one of the newest words in the online space. From teens downloading game apps to seniors downloading accident form apps, everyone with a smartphone... >>

BizReport | Loyalty Marketing October 01, 2009

What type of mobile apps do consumers retain and use?

Many mobile applications have a short life span, but some are "stickier" than others, according to new research conducted by mobile analytic solutions company, Flurry.... >>

BizReport | Mobile Marketing July 22, 2009

TapJoy, PinchMedia partner for mobile app platform

iPhone application developer Pinch Media is partnering with TapJoy on another way for mobile app publishers and providers to monetize their offerings. The new platform helps mobile developers improve their apps, increase the consumer base and monetize the apps; developers... >>

BizReport | Mobile Marketing June 29, 2009

Offerpal, Tapjoy partner for app monetization

Social monetization platform Offerpal Media has partnered with Tapjoy to give iPhone app developers another way to monetize their apps. The platform allows app developers to sell virtual goods through mobile apps.... >>

BizReport | Mobile Marketing June 09, 2009

Is it time to app?

Unless you've been hiding under a mobile rock - or ignoring your kids - you know all about apps. Applications for mobiles that allow the user to play a game, find a local retailer, file an insurance claim...and the list... >>

BizReport | Blogs & Content archives May 14, 2009

Got Apps? They do

While applications (apps) are a fast-growing obsession with many online consumers, most marketers are still a bit in the dark about how to go about creating and installing an app that will engage the consumer rather than turning the consumer... >>

BizReport | Mobile Marketing May 01, 2009

Compete: Smartphone users pay bank for apps

If you're looking for the best way to engage the mobile audience it may not be simply in advertising but in app-vertising. According to new research from Compete, smartphone users are rapidly increasing the number of apps purchased for their... >>

BizReport | Mobile Marketing February 24, 2009

Lifespan of mobile apps found wanting

Mobile phone applications, or 'apps', are increasingly popular with brand marketers and consumers are snapping them up, but new research has found that their lifespan is very limited. ... >>

BizReport | Mobile Marketing February 05, 2009

Foresee Results: Shopping in-store with mobiles 'next big thing'

New research from ForeSee Results has revealed that in-store shoppers who use their mobile phone as part of their shopping experience are 6% more likely to buy something in the store. ... >>

BizReport | Mobile Marketing January 08, 2009

Brand marketers embrace mobile apps

Brand marketers are embracing the brave new mobile world and plunging consumers into branded environments that are far more interactive and viral than bland WAP banners and location-based text ads. ... >>

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