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BizReport | Mobile Marketing February 14, 2011

Tapjoy releases PPA app model

For much of gaming history, mobile application have used a Pay-Per-Install model, in which developers are paid when users download the app. A new release from Tapjoy gives developers more opportunity to monetize apps by using a Pay-Per-Action model instead.... >>

BizReport | Mobile Marketing February 08, 2011

Conduit's mobile release offers compatibility

The 'there's an app for that' phrase is quickly changing. Now developers are more concerned with compatibility and how quickly apps can deploy across the mobile space. A new offering from Conduit offers a solution to deployment problems, putting developers... >>

BizReport | Mobile Marketing February 03, 2011

Google enables Android developers to further monetize apps

If you're in the business of developing apps for Android you will be delighted with the latest announcement from Google that they will now support in-app purchases.... >>

BizReport | Mobile Marketing February 02, 2011

Download rate inaccurate measurement of mobile app success

If you're judging the success of a mobile app based on the number of times it is downloaded you could be relying on a significantly inflated figure, according to new research from mobile app analytics firm Localytics. ... >>

BizReport | Mobile Marketing January 20, 2011

Marketers warned not to limit mobile strategy to one platform

The growing preference among consumers for the Android platform over the iPhone should be a warning to marketers that limiting mobile strategies to just one platform, or just apps, is short-sighted. ... >>

BizReport | Mobile Marketing December 16, 2010

IdentityMine: What to expect from mobile, apps in 2011

As 2011 speeds toward us, many are wondering what will happen in the mobile arena - from apps to actual devices because these pieces of equipment are becoming standard for many workers and students. In 2011, smartphones and other mobile... >>

BizReport | Mobile Marketing December 15, 2010

Almost half of mobile users use Internet more than apps

Apps are all the rage and many marketers are jumping on the bandwagon. However, promotions and experiential agency Moosylvania discovered mobile websites might be a better bet for some.... >>

BizReport | Mobile Marketing November 30, 2010

In-app game purchase soon to exceed one-off download model

A new report from Juniper Research claims revenues from mobile games will almost double by 2015, with in-app game purchases leading the way.... >>

BizReport | Mobile Marketing November 25, 2010

Retailers welcome shoppers with rewards via mobile

Imagine being able to reward a potential customer for simply walking through the door of your store. That's exactly what a new app from Shopkick does, and more.... >>

BizReport | Mobile Marketing November 16, 2010

500 million mobile health app users by 2015

The long-awaited revolution in mobile healthcare services is on the horizon, according to new research by research2guidance, with apps reaching more than 30% of the estimated 1.4 billion smartphone subscribers worldwide by 2015.... >>

BizReport | Mobile Marketing November 15, 2010

Study: Look for more consumers to access health info via app

Don't expect consumers to remain on the Internet when it comes to health information. According to a recent study, mobile applications for health-related information will see a large growth period very soon. Why? Because consumers don't just want health information... >>

BizReport | Mobile Marketing November 12, 2010

Poll: Branded apps aren't connecting with consumers

In the mobile space, many brands have jumped right in to branded applications. Whether for gaming purposes, for product information or to obtain paperwork/forms for a business, there are thousands of branded apps out there. The problem? ... >>

BizReport | Mobile Marketing November 01, 2010

App-pocalypse for the mobile app?

Could mobile apps be ousted by mobile browsing? Many industry commentators believe that the app's survival, following the introduction of a more sophisticated mobile browser fueled by HTML5, is touch and go. ... >>

BizReport | Mobile Marketing October 21, 2010

Mobile phones are the new on-the-go health reference

Internet users have long turned to the Internet to search and discuss their health issues. A new survey reveals now it's the turn of mobile phones to play a role in the maintenance and monitoring of a user's wellbeing.... >>

BizReport | Mobile Marketing October 13, 2010

U.S. mobile shoppers prefer browser to apps

Hot on the heels of European data released by Orange is a survey from Lightspeed Research that delves into the mobile shopping and browsing behavior of Americans. ... >>

BizReport | Mobile Marketing October 13, 2010

In Europe mobile browser use outstrips apps

Orange has released research that many mobile marketers will find useful. Their study into the mobile habits of consumers in four European countries has uncovered some interesting stats about mobile browsers versus apps. ... >>

BizReport | Social Marketing October 11, 2010

Exclusive deals now on social apps

A new release from social monetization platform TrialPay places exclusive, branded deals in the social app space. Called DealSpot, the offering allows brands to connect with consumers through the social application space. Apps are huge with mobile consumers, with social... >>

BizReport | Mobile Marketing September 27, 2010

Apps: Who's using, who isn't

It may seem as if everyone is using apps, but the facts are that most apps are not used more than one month past the download date. This makes advertising in or through apps a questionable tactic unless the marketer... >>

BizReport | Mobile Marketing September 20, 2010

Report: Mobile apps engaging in short term

Although mobile is a hot topic among advertisers, it seems that consumers may be disconnecting with apps. New research from Borrell Associates finds that, although 500,000 apps are downloaded per hour, most of those apps are quickly discarded by consumers.... >>

BizReport | Mobile Marketing September 13, 2010

More Tweets via mobile

The number of Twitter users tweeting via mobile has risen substantially in the last few months with almost half of active users making mobile a regular part of their microblogging experience.... >>

BizReport | Mobile Marketing August 23, 2010

Need more app exposure? Try this!

The developers behind one of the iTunes App Store's big hitters has plans to push their marketing strategy to other developers. textPlus, a free texting app ranked in iTunes' top 100 for over a year, is releasing a new platform... >>

BizReport | Mobile Marketing August 13, 2010

App allows consumers to review in real time

Consumers talk. It is no secret, but the Internet has made it simpler for consumers to connect - with one another and with brands - through reviews. A new app may give brands a better handle on reviews by making... >>

BizReport | Mobile Marketing August 03, 2010

Lookout: Advertisers need to up mobile security

Consumer smartphones may know - and have the potential to share - more information than they are aware of. That, according to the App Genome Project, a new study from smartphone security firm Lookout. According to the report many smartphone... >>

BizReport | Mobile Marketing May 31, 2010

JiWire: Half of mobile consumers act on app ads

When it comes to those small text ads or screen-takeovers on mobile apps, consumers are engaging. According to JiWire's Q1 report about half of mobile consumers surveyed said they had acted on an app-vertisement in the past. Nearly 20% reported... >>

BizReport | Mobile Marketing March 31, 2010

Motally launch allows simpler app changes and updates

When it comes to app development, one of the most frustrating areas is changing or updating the app because that process, usually, includes re-submitting a previously approved app into a queue that may keep an app out of commission for... >>

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