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BizReport | Mobile Marketing August 11, 2011

Mobile tools may make app process simpler

Two new releases in the mobile space may help brands engage with consumers at a more economical cost. Both toolsets are made up to create mobile applications for branded content, products and information; with more consumers connecting through mobile devices... >>

BizReport | Mobile Marketing August 10, 2011

Smartphone retail activity soars 163% in UK

New research from comScore further demonstrates how much the British love using their smartphones to shop and how they compare with their European neighbors. ... >>

BizReport | Mobile Marketing July 13, 2011

80% of branded apps struggle to achieve 1,000 downloads

A global study by Deloitte reveals many branded apps are left gathering virtual dust in app stores because marketers fail to alert consumers to their existence. ... >>

BizReport | Mobile Marketing July 11, 2011

Free mobile game app revenues outpace pay-to-play

Mobile game app developers who base their game distribution on the 'freemium' model are generating more revenue than those who choose to charge upfront, according to new figures released by mobile apps analytics provider Flurry.... >>

BizReport | Mobile Marketing July 08, 2011

App vs. Browser: 3 Questions with John Caron, Modiv Media

A mobile commerce hub is rapidly changing things up in the mobile space. The platform gives shoppers the ability to scan items from store shelves to receive personalized product offers. Along with the rapid adoption of QR codes by the... >>

BizReport | Mobile Marketing June 29, 2011

MMA releases mobile web and apps marketing guide

The Mobile Marketing Association has this week released a comprehensive white paper aimed at brands, agencies and other marketing professionals that will guide them through the creation, measurement and monetization of combined mobile app and mobile website campaigns. ... >>

BizReport | Mobile Marketing June 22, 2011

The web? There's an app for that

Whooooosh - did you hear that? That was the sound of mobile apps overtaking the world wide web. That's right - people are now spending more time with their mobile apps than they do on the web. ... >>

BizReport | Advertising archives June 20, 2011

Recall higher for in-app ads than mobile web ads

Ads in mobile applications are more likely to stick in the minds of smartphone users than apps spotted while browsing the Internet from their mobile device, according to new data released by Compete. ... >>

BizReport | Blogs & Content archives June 20, 2011

How to make your app a must-have

In the mobile app space, content providers and advertisers are looking for a way to break the download-and-delete cycle. According to some data, about half of mobile consumers delete apps within the same month they buy the app; for the... >>

BizReport | Mobile Marketing June 13, 2011

4 Questions with Ad:60's Alex Matjanec

To app or not to app? That is the question facing brands intent on entering the mobile space. Although mobile is booming, many brands aren't sure if mobile advertising is better than app development or vice versa. Alex Matjanec with... >>

BizReport | Mobile Marketing June 09, 2011

MTV: Might as well face it you're addicted to apps

In a new study, evocatively titled "Love 'Em or Leave 'Em: Adoption, Abandonment and the App-Addled Consumer", MTV reveals that most American mobile users are addicted to their apps and some would sacrifice some of life's little luxuries to keep... >>

BizReport | Mobile Marketing May 31, 2011

More iOS users than Android search for free apps

Consumers are buying into Android, but they're not buying apps, according to recent reports from mobile analytics company Distimo and mobile search firm Chomp.... >>

BizReport | Mobile Marketing May 13, 2011

APA: iPad users want more branded apps

The majority of iPad owners prefer branded apps over non-branded paid-for apps, according to new research from the Association of Publishing Agencies.... >>

BizReport | Mobile Marketing May 11, 2011

Jumptap: People spending more time browsing than with apps

Wondering how consumers are engaging with the mobile web? Turns out they are engaging much the same as they are in the more traditional online world - by browsing. According to a new report from Jumptap apps aren't the engagement... >>

BizReport | Mobile Marketing May 05, 2011

Mobile app revenues to more than double by 2014

Consumer adoption of smartphones and tablets, and their demand for mobile apps, shows no sign of waning and the world's top four mobile app stores have the revenue forecasts to prove it. ... >>

BizReport | Mobile Marketing May 01, 2011

EyeForTravel: Travel industry invests more in mobile websites than apps

In an upcoming report by EyeForTravel it is revealed that the travel industry is less focused on building mobile apps and investing more in mobile websites. ... >>

BizReport | Mobile Marketing April 14, 2011

Consumer interest in LBS low, social networkers most likely users

Location-based apps - everyone is talking about them but is anyone actually using them? Not really, according to new research from digital marketing agency White Horse, because no-one is too sure what they're actually for or whether they're safe to... >>

BizReport | Mobile Marketing April 14, 2011

Survey reveals retailers unprepared for mobile commerce

It appears many retailers have their heads stuck in the sand when it comes to mobile commerce. A new UK-based survey carried out by Vanson Bourne on behalf of app developers Kony Solutions found that while many consumers use their... >>

BizReport | Mobile Marketing April 05, 2011

Android popularity burgeoning on both sides of the pond

Smartphone use is growing and the battle of the operating systems continues. Which one leads the way? Reports reveal the continuing rise in popularity of the Android operating system in both the U.S. and the U.K., so which platform should... >>

BizReport | Mobile Marketing March 22, 2011

Lack of product detail puts mobile app users off purchasing

A lack of detailed product information on mobile apps is putting consumers off making purchases through those apps, found a new survey in the U.K. from Stibo Systems. ... >>

BizReport | Mobile Marketing March 18, 2011

Over half of business travelers book hotels using mobile technology

New findings released by business services company Travelport show that more than half of business customers now rely on mobile technology to help plan their business travel and even more expect their accommodation to reflect their business communication needs. ... >>

BizReport | Mobile Marketing March 17, 2011

AT&T: 96% U.S. SMBs use wireless technology

A new survey, from AT&T, found that mobile apps and wireless technologies have become an important part of small business owners' toolkits. So much so that over a third of small businesses say they couldn't survive without them.... >>

BizReport | Mobile Marketing March 16, 2011

26% of app downloaders become loyal users

Consumers are quick to download an app, and just as quick to discard it. That's why, says mobile analytics provider Localytics, brands leveraging mobile apps should measure success in terms of more than just downloads. ... >>

BizReport | Internet March 15, 2011

Pew: Half of U.S. adults access local news via mobile

The latest report from The Pew Internet & American Life Project confirms what many already knew - many Americans enjoy accessing local news and information on their mobile devices, but very few are prepared to pay for it. ... >>

BizReport | Mobile Marketing February 23, 2011

To app or not to app, one expert's opinion

Mobile and mobile commerce (m-commerce) are set to soar in 2011. The question many businesses are trying to answer is how to take advantage of m-commerce. Apps? Mobile websites? A combination? One expert insists that mobile websites are the better... >>

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