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BizReport | Mobile Marketing January 12, 2012

Apps: Revenue from in-game purchases set to to soar

Once your app is ready to be 'sold' do you attach a small price to it or, as many developers are now doing, do you give it away for free and hope users cough up for in-game purchases? Recent research... >>

BizReport | Mobile Marketing January 05, 2012

Flurry predicts an appy New Year

Figures released by mobile analytics company Flurry show a massive rise in the number of mobile apps downloaded between Christmas Day and New Year's Day and predict 1billion per week downloads more commonplace in 2012.... >>

BizReport | Mobile Marketing January 05, 2012

Report: Consumers curious about QR Codes

Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do... >>

BizReport | Mobile Marketing December 27, 2011

2012: Year of Mobile?

Mobile has come into its own through 2011, but over the 2011 holiday season retailers and manufacturers have seen demand for mobile devices skyrocket. Tablets are leading the new phase of mobile adoption, but the always changing smartphone arena is... >>

BizReport | Mobile Marketing December 08, 2011

Starbucks customers wake up to mobile transactions

Caffeine drinkers are waking up to the practice of using their mobile devices to pay for their fix, according to new figures released by Starbucks that reveal a significant jump in customer adoption of their mobile payment app. ... >>

BizReport | Mobile Marketing November 30, 2011

Brands, do you have an app for that?

With mobile content consumption skyrocketing, mobile shopping taking off and mobile devices being upgraded quickly, brands need to be in the mobile space. According to data from IBM Smarter Commerce, mobile platforms drove nearly 15% of Black Friday traffic, more... >>

BizReport | Mobile Marketing November 29, 2011

Smartphone shipments to China outstrip US

China has been dubbed the world's next ecommerce superpower and now, as more research shows, it's proving to be a monster of a mobile market, too. ... >>

BizReport | Mobile Marketing November 21, 2011

App releases may help advertisers connect on a deeper levels

New data from Borrell Associates finds that by 2016 most local ads will be served through mobile devices (88%); just over 6% of local online ads were served via mobile this year. As more tablets and smartphones are sold, much... >>

BizReport | Ecommerce November 03, 2011

Digital gifts have "last minute" appeal

A new survey from Elastic Path reveals the rise of digital gift purchases and the top reasons why consumers opt to purchase them.... >>

BizReport | Social Marketing October 26, 2011

Social media and mobile apps or bust, warns Gartner

Next time the boss asks you to justify social media and mobile app budget increases, trying showing him the results of a recent study by Gartner that suggests it won't be long before half of Internet sales are made via... >>

BizReport | Mobile Marketing October 24, 2011

What brands can learn from complainers

This holiday season along with the grinning faces ripping open the perfect gifts there will be some sad faces, too. Faces belonging to broken toy owners, shoppers who couldn't find everything on their lists and those faces with bad customer... >>

BizReport | Mobile Marketing October 14, 2011

Manta's Pamela Springer: Why SMBs need mobile

At the mid-point of October, and with just over a month until the holiday shopping season is officially in swing, campaigns are being tweaked and tested. But there is still time to include new options to the holiday marketing blitz.... >>

BizReport | Mobile Marketing October 14, 2011

Research: Android users more 'app loyal'

Hey mobile marketers, back away from the iPhone for one minute and check out some new research released by Fiksu. It shows that Android users are much more app loyal than their iOS-using counterparts.... >>

BizReport | Ecommerce October 12, 2011

Domino's Pizza UK: $1.5 million in online orders in one day

Just over a decade ago Domino's Pizza in the UK took $1.5 million a year in sales via online channels. Today that figure has skyrocketed with mobile accounting for a healthy slice.... >>

BizReport | Mobile Marketing October 10, 2011

'Digital Omnivores' consume digital content via several touchpoints

Remember when it was super cool just to be able to listen to music while on the go, Walkman clipped on the waistband, earphones plugged in? Consumers want so much more while on the go in today's hectic, digital societies... >>

BizReport | Ecommerce October 03, 2011

Retrevo's mobile app hopes to keep consumers in-store

Smartphone-wielding consumers are a common sight in today's brick and mortar stores often shunning sales staff for the information on their mobile screen. Those stores are, according to many, becoming product showrooms but Retrevo has come up with technology that... >>

BizReport | Mobile Marketing September 30, 2011

Flurry identifies mobile app prime time

Mobile analytics firm Flurry reveals that as well as prime times for television and radio audiences, apps have their own prime time, too. ... >>

BizReport | Mobile Marketing September 21, 2011

In-app purchases account for 72% of iPhone app revenue

Apps offering in-app purchases now account for almost three-quarters of iPhone App Store revenues, according to a presentation by the head of Distimo, more than doubling from just 28% at time last year. ... >>

BizReport | Mobile Marketing September 13, 2011

Survey reveals consumer preference for mobile Web

A new study from Finnish mobile analytics provider CEM4Mobile Solutions reveals that while more people are using the mobile Web than mobile apps supporting both is the best way forward... for now. ... >>

BizReport | Mobile Marketing September 08, 2011

Chomp: Dramatic rise in searches for hurricane, earthquake apps

The 7.1 Canterbury, New Zealand earthquake struck just kilometers from my home last September and it was then that I learned just how useful mobile apps are for managing life in the aftermath of a natural disaster. New research from... >>

BizReport | Mobile Marketing September 07, 2011

Online supermarket Ocado takes window shopping to new level

In a first for the UK, online-only supermarket Ocado launched an innovative new way to do the grocery shopping and brought a new meaning to the phrase "window shopping".... >>

BizReport | Mobile Marketing August 25, 2011

Vodafone: Operator billing significantly boosts app sales

Allowing mobile phone users to pay for apps via their mobile bills encourages them to download more, according to Vodafone. ... >>

BizReport | Mobile Marketing August 25, 2011

Chomp: Paid apps on the rise for third month in a row

Chomp's most recent search analytics data reveals that entertainment and productivity app searches dominated during July and that paid apps are still on the rise.... >>

BizReport | Mobile Marketing August 19, 2011

Nielsen: App use among Android users twice that of mobile web

Android users spend an hour each day using the mobile web and apps on their smartphones, according to the latest Nielsen Smartphone Analytics, but mostly apps. ... >>

BizReport | Mobile Marketing August 11, 2011

Mobile tools may make app process simpler

Two new releases in the mobile space may help brands engage with consumers at a more economical cost. Both toolsets are made up to create mobile applications for branded content, products and information; with more consumers connecting through mobile devices... >>

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