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BizReport | Mobile Marketing July 10, 2012

Mobile security firm reveals security risks associated with mobile app ads

Consumers are lapping up free apps, and most are happy to tolerate the ads served within those apps, as a payoff for free use. Lookout Mobile Security has found that, for many ad-supported app users, they payoff could be more... >>

BizReport | Mobile Marketing July 09, 2012

Fandango reports hike in movie ticket sales via mobile

Movie ticketing and information destination Fandango has just reported its biggest growth quarter in the company's history thanks, in part, to the increasing use of mobile to make movie ticket purchases.... >>

BizReport | Advertising archives July 04, 2012

Juniper: In-app ad spend to triple by 2017

By 2015, in-app advertising spend across mobile devices will be triple that of 2012, according to new data released by Juniper Research.... >>

BizReport | Mobile Marketing June 13, 2012

Flurry empowers app marketers to measure effectiveness of traffic acquisition campaigns

This year more than $1 billion will be spent by mobile app marketers on traffic acquisition, estimates mobile app measurement and ad platform Flurry. Many of them won't be able to adequately measure the effectiveness of those campaigns, a problem... >>

BizReport | Mobile Marketing June 05, 2012

Half of Americans interested in mobile wallet

As mobiles play ever-increasing roles in day to day life, more consumers are interested in using their device to make payments. New research from consultants Carlisle & Gallagher Consulting Group reveals that almost half of Americans are interested in mobile... >>

BizReport | Mobile Marketing May 24, 2012

StrongMail: Only 45% of businesses have mobile marketing program

New research reveals that, while businesses recognize the benefits and the need for a mobile marketing program, a lack of resources and strategy is holding many back.... >>

BizReport | Social Marketing May 22, 2012

Interior design magazine tests print-to-Pinterest article

Interior design magazine, House Beautiful, is testing a Pinterest-enabled article in its next issue, enabling readers to post images from the printed page onto their virtual pinboards.... >>

BizReport | Mobile Marketing May 17, 2012

Mobile users aren't parting with cash for apps

Smartphone users love apps and the number per device increased signifcantly last year, found Nielsen. However, according to new findings from ABI Research, most people aren't prepared to part with cash for an app. ... >>

BizReport | Mobile Marketing May 07, 2012

Lightspeed Research reveals app preferences for tablet, smartphone users

Smartphone and tablet users have very different preferences when it comes to which apps they load onto their devices and how much they'll pay, according to new research from Lightspeed Research.... >>

BizReport | Mobile Marketing April 30, 2012

Affluent consumers want luxury brand mobile apps

Listen up luxury brands - a new study from Luxury Institute and mobile marketing agency Plastic Mobile has found America's richest want to connect with luxury brands via mobile apps on their smartphones.... >>

BizReport | Mobile Marketing March 23, 2012

By 2016, 1 in 10 will pay bills via smartphone

As smartphones and tablets become more integral to day-to-day life, more people will use their devices to pay bills and other banking activities. According to Juniper Research's latest study, mobile banking users prefer the choice offered by triple-play mobile solutions.... >>

BizReport | Ecommerce archives March 14, 2012

App offers preferred deals to shoppers

A new app puts consumers 'in charge' of the types of offers wanted, and then sends preferred deals direct to mobile phones. From nFluence Media, the dealBoard app first asks for consumer preferences and then aggregates offered daily deals so... >>

BizReport | Mobile Marketing March 07, 2012

Flurry: Over half of app sessions spent with games

When Flurry analyzed more than 64 billion mobile app sessions on both iOS and Android devices they discovered that games, particularly those from independent studios, were dominating the space. ... >>

BizReport | Advertising archives February 29, 2012

Twitter adds ads to apps

Twitter's mobile app users may have got used to the lack of ads on their screens but that's all about to change. ... >>

BizReport | Mobile Marketing February 24, 2012

Study: Smartphone users at increased risk of ID fraud

A Javelin Strategy report found that smartphone users are more likely to become a victim of identity theft.... >>

BizReport | Mobile Marketing February 22, 2012

Flurry: Mobile ad spend lags behind sector growth

Brands and agencies have yet to adapt to the massive popularity and usage of mobile apps among consumers, according to Flurry, and ad spend on the channel is lagging behind growth. ... >>

BizReport | Mobile Marketing February 17, 2012

FTC demands better privacy disclosures for kids' apps

Children are increasingly being given access to new mobile technology and mobile apps. But are those apps safe for children to use? In many cases parents aren't made aware of any risks related to the collection, use and sharing of... >>

BizReport | Mobile Marketing February 14, 2012

App offers more localized detail to users, businesses

In the mobile space navigation is key. And that isn't just simple navigation within a mobile website or app. Many consumers using mobile devices are looking for navigation information - local store/restaurant details, directions to a location, tickets to a... >>

BizReport | Mobile Marketing February 03, 2012

For apps, it's all about the relevance

Although apps aren't new to the mobile space brands are still trying to figure out how to best utilize apps to drive traffic, purchases and customer engagement. A new arrival to the app world, Appguppy, helps small businesses create, customize... >>

BizReport | Mobile Marketing February 03, 2012

Apps, QR Codes 2012's top mobile marketing investments

Apps and QR Codes top mobile marketing investments for businesses and agencies over the coming year, according to Econsultancy's latest Marketing Budgets report.... >>

BizReport | Mobile Marketing February 02, 2012

Ypulse: Youths think AR apps as confusing, pointless as QR Codes

A new study published by Ypulse appears to show as much confusion surrounding mobile augmented reality technology as there is with QR Codes.... >>

BizReport | Mobile Marketing January 30, 2012

Mobile platform serves ads to app users

A new addition to the mobile space could help brands take better advantage of appvertising. Called the App Engagement Program, the Millennial Media offering gives brands the ability to serve mobile ads to users who have downloaded the brand's app.... >>

BizReport | Mobile Marketing January 27, 2012

3 Unique ways mobiles engage consumers, employees, brands

As more consumers engage through mobile devices marketers are looking for ways to engage, too. Whether through apps or mobile websites consumers are looking for content and information and three new options could help brands give consumers what they're looking... >>

BizReport | Mobile Marketing January 25, 2012

Readers go nuts for interactive magazine issue

When British lad mag Nuts partnered with augmented reality platform Blippar to create a special interactive edition of their publication they had no idea how their readers would react, but react they did as their campaign results show.... >>

BizReport | Mobile Marketing January 17, 2012

Mobile shoppers prefer browser-based commerce to apps

Undecided whether to go ahead and develop a mobile app for your business? Perhaps new research from Zmags can help you decide. Their latest survey found that mobile apps aren't particularly popular among mobile shoppers.... >>

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