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BizReport | Mobile Marketing January 29, 2013

72% of mobile users harbor security, privacy concerns

New research from TRUSTe reveals that, far from becoming more confident about mobile device use, users are more concerned today about security and privacy than they were a year ago.... >>

BizReport | Mobile Marketing January 29, 2013

More than two-thirds of consumers satisfy munchies with mobile

Mobile has wheedled its way into almost all aspects of day to day life including, as a new survey from Viggle reveals, satisfying appetites. ... >>

BizReport | Mobile Marketing January 25, 2013

Partnership could open mobile to more developers

A new partnership between Appcelerator and SOASTA could set up mobile developers for a better reach into the mobile space. Through the agreement the Appcelerator Titanium 3.0 product will integrate with SOASTA's TouchTest solution.... >>

BizReport | Mobile Marketing January 24, 2013

Apps: Facebook finishes 2012 ahead of Google Maps in U.S.

Facebook is America's most-used mobile app, according to new figures released by comScore, and has by far the highest levels of engagement.... >>

BizReport | December 20, 2012

1 in 10 Americans believe web, apps saved their life

More than 1 in 10 American citizens believe that medical apps or websites have saved their life, according to a new survey commissioned by Royal Philips Electronics, while a quarter use web-based information and technology instead of visiting a doctor.... >>

BizReport | Mobile Marketing December 19, 2012

SponsorPay launches AppTrailer

A new release from SponsorPay puts video into the app space as an engagement tool for new customers. The tool works with both iOS and Android apps as well as Facebook.... >>

BizReport | Advertising December 17, 2012

New mobile ad format slims down chance of 'fat finger' clicks

'Fat fingers' have long been a mobile problem, and those accidental clicks on ads can be annoying for users and costly for advertisers. Google has a new ad project on the go that should keep everyone happy.... >>

BizReport | December 07, 2012

No more free Google Apps for small businesses

No more free Google Apps for businesses, announces Google in one of its most significant changes yet, as the company aims to provide a more consistent user experience to all business customers. ... >>

BizReport | December 06, 2012

Nielsen: Significant social media growth driven by mobile

Back in July, 2011, Americans spent around 88 billion minutes each month on social networks. That's nothing compared to how much time was spent on social networks a year on, as a recent report from Nielsen reveals.... >>

BizReport | November 28, 2012

Survey reveals consumers' lack of satisfaction with mobile ads

Marketers need to improve how they leverage mobile technology to engage with consumers because, according to a new report from Millward Brown, attitudes towards mobile marketing aren't currently very positive. ... >>

BizReport | November 27, 2012

Thanksgiving Day cooks had an app-etite for mobile in the kitchen

In the week leading up to Thanksgiving Day home cooks searched the Internet for meal ideas and recipes. This year, the main ingredient used for searching online food content was mobile. ... >>

BizReport | November 14, 2012

Mobile consumers looking for a new car prefer websites to apps

New research from xAd and Telmetrics, using data from Nielsen, reveals differences in how smartphone and tablet users search for a new set of wheels, and how the mobile automotive search audience prefer mobile websites to apps. ... >>

BizReport | Mobile Marketing November 01, 2012

Apigee: Apps must perform as advertised

When it comes to the mobile space many brands are betting on apps. But a new study out from Apigee underlines the performance factor for apps - according to the report nearly half of mobile users will delete apps immediately... >>

BizReport | Mobile Marketing September 28, 2012

Platform offers analytics for catalog retailers

Catalog sales remain a steady component for many merchants and brands. A new platform in the online space helps catalog retailers stay abreast of how products are faring through a single dashboard. Called CoffeeTable, the catalog app offers a retailer... >>

BizReport | Ecommerce September 27, 2012

$20.7 billion spent mobile shopping, $5 billion via tablet

New figures released by Javelin Strategy and Research reveal the extent of the mobile shopping trend. Meanwhile, in the UK, 71% of tablet owners are considering making a purchase via their device, reports eDigitalResearch.... >>

BizReport | Mobile Marketing September 21, 2012

Record high in U.S. mobile app downloads

Research conducted by Frank N. Magid and Associates for the Application Developers Alliance reveals a record high in mobile app downloads in the U.S. ... >>

BizReport | Advertising September 17, 2012

Mobile ad CTRs jump the closer a consumer gets to a business

New insights into local mobile advertising from YP reveal how mobile users' distance to a business location impacts their likelihood to click on an ad for that business. ... >>

BizReport | Mobile Marketing September 06, 2012

Dislike of data-sharing drives over half of mobile users to ditch apps

Some mobile apps such as maps and games collect a user's personal details or even track their location. More than half of Americans who use such apps have thought twice about using one once they learned just how much information... >>

BizReport | Mobile Marketing September 04, 2012

Travel: Mobile app use far exceeds mobile web

When Nielsen analyzed the use of apps and the mobile web in the travel market they found that consumers tend to use apps for navigation and guidance and the mobile web for trip planning and research.... >>

BizReport | Law & Regulation August 03, 2012

FTC wants COPPA rules updated in line with 21st century technology

New rules to better protect children against the collection of their personal data online are being proposed by the Federal Trade Commission including changes to the definition of personally identifiable information.... >>

BizReport | Mobile Marketing July 24, 2012

Android users are common cheapskates, reveals Chinese research

Does the type of mobile device you use indicate how elegant and romantic your lifestyle is? Apparently so... at least, in China. ... >>

BizReport | Mobile Marketing July 23, 2012

Mobile a game-changer for eBay

eBay and PayPal mobile will each transact $10 billion this year, according to the online auction website's latest earnings figures, making it a game-changer for the firm. ... >>

BizReport | Mobile Marketing July 20, 2012

Mobile web preferred to apps for on-the-go Olympics viewing

It is imperative that brands wishing to reach viewers of the 2012 Olympic Games consider those viewers' use of mobile devices because, says new research commissioned by mobile marketing firm Velti, this year will see much Olympic content viewed on... >>

BizReport | Mobile Marketing July 11, 2012

IDC: One-third of Americans have used mobile payments

Mobile payments have come from nowhere to be used today by over a third of Americans, according to the figures from IDC Financial Insights' latest Consumer Payments Survey.... >>

BizReport | Mobile Marketing July 10, 2012

Mobile security firm reveals security risks associated with mobile app ads

Consumers are lapping up free apps, and most are happy to tolerate the ads served within those apps, as a payoff for free use. Lookout Mobile Security has found that, for many ad-supported app users, they payoff could be more... >>

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