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BizReport | Advertising June 27, 2013

Flat mobile battery? Blame the ads, says study

In-app ads are seen by some as a waste of space on small screens, but what those ads are really wasting is your battery life, according to new research conducted by researchers at University of California, Berkeley, and Microsoft. ... >>

BizReport | Mobile Marketing June 04, 2013

Mobile Posse: Home screen pushing app use

The main page of a consumers' mobile device may be more important than many marketers originally thought. New data out from Mobile Posse and Arbitron Mobile finds that the home messaging screen is driving app usage.... >>

BizReport | Mobile Marketing May 27, 2013

Word of mouth key to mobile game discovery

Word of mouth is the number one way mobile gamers learn about and find games they like, according to a new study released by app promotion firm Applifier.... >>

BizReport | Mobile Marketing May 24, 2013

Why developers need to test apps

Companies need to know how imperative it is to produce mobile apps that work as intended in the hands of users. More often than not, this level of assurance cannot be achieved in-house. Extra eyes are needed from outside the... >>

BizReport | Loyalty Marketing May 16, 2013

Mobile the boost loyalty programs need

The latest Loyalty Report from Maritz Loyalty Marketing found that almost half of loyalty program members have stopped participating in one or more programs over the past year. Using mobile apps to engage consumers in loyalty programs could be the... >>

BizReport | Mobile Marketing May 02, 2013

DFC Intelligence: iOS to dominate gaming apps through to 2018

A new report released by DFC Intelligence reveals that apps and games for Apple's iOS will dominate the mobile entertainment and gaming market over the coming years. ... >>

BizReport | Mobile Marketing May 02, 2013

10 million Starbucks customers use firm's mobile apps

In January 2011, Starbucks rolled out its mobile payment app to over 9,000 store locations across the U.S. Within the first nine weeks 3 million mobile transactions were made, jumping to 6 million in the nine weeks beginning October, 2011.... >>

BizReport | Mobile Marketing May 01, 2013

Mobile remote deposit capture adoption exceeds bank's expectations

More signs this week that consumers are becoming increasingly comfortable with mobile banking. Hawaii-based American Savings Bank this week announced that customer adoption of their mobile remote deposit capture banking service reached their one year goal in just one month.... >>

BizReport | Mobile Marketing May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform.... >>

BizReport | Mobile Marketing May 01, 2013

Fiksu: App downloads steady through March

App download numbers may show an increase over the past year, but app marketing costs remain steady. This according to new data out from Fiksu; researchers note that while app downloads have increased about 12% (2012 vs. 2013), the costs... >>

BizReport | Mobile Marketing April 25, 2013

ePrize launches native app SDK

App stores are increasingly crowded and add to that the fact many apps require users to click out and onto another channel and you can see how clunky apps can be. A new offering from ePrize may simplify the mobile... >>

BizReport | Mobile Marketing April 19, 2013

Monetization an uphill struggle for mobile game developers

Despite the huge rise in the number of gamers playing on a mobile device, mobile game developers face huge challenges when it comes to monetization, as a report from market research firm Interpret reveals. ... >>

BizReport | Mobile Marketing April 16, 2013

UK research reveals mobile websites more popular than apps

New research in the UK from EPiServer reveals that mobile websites are marginally more popular among mobile users than apps and more popular for making purchases. ... >>

BizReport | Trends & Ideas April 15, 2013

212% rise in mobile social ecommerce interaction

The role of mobile in the consumer review process has increased significantly over the last 18 months, according to new research from Econsultancy, further highlighting the need for brands and retailers to provide a seamless mobile experience. ... >>

BizReport | Mobile Marketing April 04, 2013

Artisan: Retail execs choose to invest in native apps over mobile Web

Mobile experience management firm Artisan reveals that retail marketing executives plan to up investment in making native apps the cornerstone of their mobile marketing efforts.... >>

BizReport | Advertising April 04, 2013

App-capable cars new frontier for advertisers

Advertisers can already reach car drivers through advertising on radio, or via billboards and other outdoor advertising. However, according to a new report from Juniper Research, a surge in in-car connectivity could provide advertisers with yet another channel via which... >>

BizReport | Mobile Marketing April 04, 2013

Flurry: 80% of mobile time spent with apps

Americans spend more time using apps on their mobile devices than they do the mobile web, according to new figures released this week by app analytics firm Flurry.... >>

BizReport | Mobile Marketing March 13, 2013

Convenience, speed, and ease of use puts apps ahead of mobile websites

It's a question often asked - which do consumers prefer - apps or mobile websites? The answer, according to technology performance company Compuware, is apps, by a long shot.... >>

BizReport | Mobile Marketing March 05, 2013

More than half of smartphone app downloads in 2013 will be Android

During 2013, smartphone app downloads will reach 56 billion with Google's Android accounting for more than Apple's iOS, according to new figures released by ABI Research.... >>

BizReport | Mobile Marketing March 05, 2013

App revenues to hit all time high in 2013

There are hundreds of thousands of apps available from iOS and Android app stores and, if Gartner's forecasts are correct, 2013 will be the year global app revenues hit an all time high.... >>

BizReport | Ecommerce March 01, 2013

Report: Retail apps failing in consumers' eyes

In the mobile space users are equally divided between mobile browser use and mobile app use, but most may be getting a better experience through the browser. And that is a bad thing, even for brands that have both app... >>

BizReport | Mobile Marketing February 26, 2013

Distimo: App Store tough environment for new developers

App developers all want in to the App Store but, as new data from Distimo reveals, newcomers are finding it increasingly difficult to get their foot in the door.... >>

BizReport | Mobile Marketing February 06, 2013

Consumers want more from mobile banking apps

A national survey in the U.S. by customer interaction management firm Varolii Corporation reveals that consumer mobile banking expectations aren't being met by institutions using second generation applications. ... >>

BizReport | Mobile Marketing February 04, 2013

Android generates more mobile game ad impressions than iOS

Games are the most popular mobile app on Millennial Media's network and, as such, the company has released a special report revealing the top game types and devices being used to play. ... >>

BizReport | Mobile Marketing January 30, 2013

Fiksu: 21% rise in cost to acquire new loyal mobile app user

Mobile-app marketing firm Fiksu has released data showing that the cost to acquire a new loyal user rose 21% in December 2012.... >>

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