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BizReport | Mobile Marketing January 26, 2015

Localytics: App engagement up, retention declines

December 2014 saw the percentage of engaged app users reach an all-time high but user retention declined, according to new figures released by app marketing and analytics platform Localytics. ... >>

BizReport | Mobile Marketing January 26, 2015

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products.... >>

BizReport | Mobile Marketing November 24, 2014

Travel study reveals extent of travelers' frustration with poorly performing apps, websites

A new survey from mobile and cloud test firm SOASTA reveals not only the extent to which Americans rely on website and apps for holiday travel but just how frustrating app failure can be.... >>

BizReport | Mobile Marketing August 25, 2014

76% of UK's top tech and telecoms brands now have mobile-optimized website

Findings of a recent study from the Internet Advertising Bureau illustrate the increased awareness of the marketing potential of apps and mobile technology as more consumers use mobile to access the Internet.... >>

BizReport | Mobile Marketing August 12, 2014

Apigee: Mobile apps a stumbling block for businesses

Businesses across the online space are failing in the mobile space, specifically in the app space. That is the takeaway from new data out from Apigee, which indicates fewer than 10% off IT decision makers are having success in building... >>

BizReport | Mobile Marketing June 09, 2014

Mobile app users happy to opt-in to location-tracking

Assumptions surrounding consumers' dislike of being 'stalked' by mobile marketers have been quashed by new research from mobile marketing provider Urban Airship.... >>

BizReport | Mobile Marketing March 21, 2014

Report exposes riskiest apps to companies and individuals

Analysis of thousands of mobile apps for Android has revealed those that are the riskiest to use with communication, social media and news categories at the top of the table.... >>

BizReport | Mobile Marketing March 14, 2014

Mobile: Retail apps encourage in-store shoppers

Retailers that provide a mobile app are more likely to attract in-store shoppers, according to new research released by app research and strategy organization Apigee Institute. ... >>

BizReport | Mobile Marketing March 11, 2014

Quarter of UK's top finance brands have no mobile website, apps

Among the biggest spenders on advertising within the UK's finance industry, a quarter does not have a mobile strategy, according to new research released by the Internet Advertising Bureau UK. ... >>

BizReport | Mobile Marketing February 28, 2014

Q&A: Digital agency Overit talks mobile apps and why you need one

Businesses, big and small, are coming to realize that if their digital campaigns don't feature mobile they're alienating consumers and missing out on sales. But just how far into the mobile realm do businesses need to venture. Is having a... >>

BizReport | Ecommerce January 30, 2014

Mobile website and app experiences lagging behind desktop

A new survey from customer experience analytics firm ForeSee reveals that retailers' mobile sites and mobile apps are lagging behind websites in terms of customer satisfaction at a time when consumers demand a seamless and consistence experience across channels. ... >>

BizReport | Mobile Marketing January 15, 2014

Mobile app development not a route to riches

A new study from Gartner reveals that the vast majority of mobile apps are developed for brand-building and awareness purposes which is just as well because very few will generate revenue for their developers.... >>

BizReport | Mobile Marketing January 06, 2014

In-App Buys bigger than paid apps

For a while paid apps led the revenue segment for many developers, and for many it still does. But in 2013, a change has begun - at least for the app stores. According to new data from Distimo, in-app purchases... >>

BizReport | Mobile Marketing December 24, 2013

Report: Many can't function without apps

From waking up in the morning to knowing what to have for lunch and even staying in contact with their church, a growing number of Americans can't function without their apps. That according to new data from Apigee. According to... >>

BizReport | Mobile Marketing December 11, 2013

Olfactory device for mobile phones not to be sniffed at

The world's first mobile game that involves not just the eyes, ears and thumbs has been launched. Popcorn brand Pop Secret Popcorn invite you to play with your nose, too. ... >>

BizReport | Mobile Marketing December 06, 2013

Facebook far and away most frequently used mobile app

Teens may be losing interest in Facebook but according to a new survey the social network is, by far and away, the most popular mobile phone app out there.... >>

BizReport | Mobile Marketing November 12, 2013

Rumble research reveals unique behaviors of mobile content app users

Last week, at ad:tech, Rumble, a mobile-first platform for publishers, issued a mobile user engagement study that highlighted differences in consumer mobile engagement that mobile publishers must understand to make the most of their audiences and reach. ... >>

BizReport | Mobile Marketing September 23, 2013

Worldwide annual app store downloads to hit 102 billion this year

In 2012, 64 billion mobile apps were downloaded from app stores worldwide generating $18 billion in revenue. According to new figures released by Gartner, the download figure for 2013 will reach 102 billion with revenues approaching $26 billion. ... >>

BizReport | Mobile Marketing September 02, 2013

Android app revenue to double in 2013

The surge in Android adoption is reflected in the platform's doubling of mobile app revenues this year, according to new research from ABI Research.... >>

BizReport | Mobile Marketing August 27, 2013

Maximizing user experience will increase rankings in Apple's App Store

App marketers and developers can no longer rely on massive download numbers to get them to the top of the Apple Store rankings. Instead, a positive app experience generating high app ratings will play a significant role.... >>

BizReport | Mobile Marketing August 21, 2013

Top 3 tips to more deeply engage app users

In a world where consumers have so many ways of engaging - or not - with brands, content and entertainment, publishers and advertisers need to know more about these consumers than ever. Knowledge will help the brand better connect on... >>

BizReport | Mobile Marketing August 20, 2013

Study: App developers need to up their testing

The big takeaway from a new study commissioned by SOASTA: that app developers need to do more testing. While many developers do test apps for crashing, functionality and user experience, new data from their study indicates a majority of app... >>

BizReport | Mobile Marketing August 19, 2013

Facebook to test mobile payment service, but will Brits get on board?

The media is awash with news that the social networking behemoth is to start testing a new service aimed at allowing Facebook users to make purchases with just their Facebook login, but will consumers in the UK trust a service... >>

BizReport | Law & Regulation July 22, 2013

Research: Proposed app short-form privacy notice categories confusing

The mobile app short-form notice currently proposed by the Department of Commerce's privacy multi-stakeholder process will be confusing to consumers, according to new research released by Carnegie Mellon University. ... >>

BizReport | Advertising July 08, 2013

App developers frustrated with advertising, marketing options

Three quarters of app developers would rather do their own marketing than hand the job over to media planning agencies, according to new research, citing a lack of clarity and trust as major frustrations... >>

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