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BizReport | Advertising archives October 16, 2007

Two new metrics launched by Nielsen//Netratings

There are two new ways to measure advertising audiences: Nielsen Online and Nielsen Mobile. The two new metrics services offered by the Nielsen company launch this week. ... >>

BizReport | Mobile Marketing October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people?... >>

BizReport | Mobile Marketing October 11, 2007

Mobile campaign interest continues to grow

SMS and MMS campaigns continue to intrigue major brands across the U.S. According to a recent study from Airwide Solutions companies have either already launched one mobile messaging campaign or are seriously considering the launch of a mobile campaign soon.... >>

BizReport | Mobile Marketing October 10, 2007

Study: mobile ads directly impact brand favorability

According to a recent study from Direct Logic, mobile advertisers may have a larger impact on brands that originally thought. According to the study, mobile ads directly impact consumers intent to purchase and their favorability of the brand.... >>

BizReport | Mobile Marketing September 20, 2007

Study: Boomers aren't far behind the Mobile curve

You've probably seen the commercial by now - a grandmother is texting a friend, using the family's mobile minutes and speaking in code just like her young granddaughter. That ad isn't far from the truth according to a recent study... >>

BizReport | Mobile Marketing September 19, 2007

Google offers AdSense to mobile advertisers

It started with AdWords, now online giant Google is offering AdSense to mobile marketers. AdSense contextually targets ads to users based on mobile website content. ... >>

BizReport | Mobile Marketing September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. ... >>

BizReport | Email Marketing July 23, 2007

Look for consumer-mail to take over

A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same... >>

BizReport | Mobile Marketing July 15, 2007

Google begins beta test of AdSense for Mobile

With three times as many mobile devices in the world as there are personal computers, mobile advertising is a huge market, and something Google hasn’t ignored.... >>

BizReport | Mobile Marketing July 02, 2007

Mobile video shows 198% subscriber increase

In the past year, subscribers to mobile video platforms have nearly doubled. However, with only about 4% of the total mobile audience logging on for video are advertisers wasting money by creating mobile video ads?... >>

BizReport | Mobile Marketing June 19, 2007

Is mobile worth advertiser's time?

Advertising online is one thing, but many marketers have been leery of making the jump to include mobile platforms in their overall advertising strategy. Citing the small supply of data and measurement offerings available, some have said that they will... >>

BizReport | Mobile Marketing June 18, 2007

Premium SMS revenue equals 1/3 of mobile spend

Premium text messaging and purchasing content from premium off-portal storefronts are quickly becoming the biggest revenue streams for mobile marketers. According to a new report from Telephia, premium services account for more than 1/3 of the total mobile spend. ... >>

BizReport | Mobile Marketing April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population.... >>

BizReport | Mobile Marketing April 19, 2007

TellMe will influence mobile search

Mobile marketers may have a new friend in the search wars. With Microsoft's purchase of TellMe, the company has another free local business search engine, this one with voice capabilities. ... >>

BizReport | Mobile Marketing April 12, 2007

Will mobile users accept commercials?

This is the question many companies are asking. With more users downloading and listenting to music on their phones, advertisers wonder if downloading commercials with music is the right way to monetize the medium.... >>

BizReport | Research archives April 04, 2007

Report: Don't ignore mobile, new media

Advertisers ignoring new media and mobile advertising platforms may be missing out on increased revenue. That, according to a report from Sir Martin Sorrell, chief executive at WPP. ... >>

BizReport | Mobile Marketing April 04, 2007

Mobile advertising standards to be defined

A global trade group is forming a committee that will set standards and practices for the mobile advertising industry. Backed by the GSMA, the committee will define measurement tactics and establish rules for mobile marketers.... >>

BizReport | Mobile Marketing April 02, 2007

DeepFish launched by Microsoft

Microsoft isn't just sitting idly by, while competitors Yahoo and Google launch their own mobile browsers. This past week, the company launched DeepFish, an online browser that mimics traditional web pages.... >>

BizReport | Mobile Marketing March 30, 2007

Study: Minutes, money attract mobile users

Marketers wanting to create a bigger buzz around their products might want to pay attention to a new study from Harris Interactive. According to the study, giving mobile users choices when it comes to advertising is the best way to... >>

BizReport | Mobile Marketing March 29, 2007

Wide gap between mobile and broadband usage

Broadband may be fast becoming the online connection of choice, but surprisingly, those wanting to connect fast primarily do so from laptops and PCs. According to new research, only about 5 million broadband users connect through mobile devices.... >>

BizReport | Mobile Marketing March 12, 2007

Third Screen Media to power Fox News mobile ads

According to reports, Fox News has asked Third Screen Media, a mobile media network, to power their mobile advertising efforts. In the past, Fox has powered their own ads by hard-coding.... >>

BizReport | Mobile Marketing March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations.... >>

BizReport | Mobile Marketing March 09, 2007

Yahoo available on mobiles using Windows

Taiwan's High Tech Computer Corp. (HTC) and Yahoo have partnered to provide a new service to mobile users. HTC is the world's leading manufacturer of mobile phones using Windows Mobile software; the partnership will add Yahoo to the HTC phone... >>

BizReport | Mobile Marketing March 09, 2007

Mobile internet ads more popular than text campaigns

Mobile internet usage is on the up, and a new survey finds that around a third of users would be prepared to view mobile web ads in exchange for free content.... >>

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