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BizReport | Mobile Marketing June 05, 2008

Mobixell: Mobile users will trade ads for content

Here is another reason for mobile content providers to team up with advertisers: according to a recent Mobixell report mobile consumers are likely to accept content supported by ads as long as the price is right. What should that price... >>

BizReport | Mobile Marketing June 02, 2008

Can you cross the mobile social demographic divide?

Though more consumers are logging on to the mobile web and many social networks are popping up, it appears that consumers aren't logging on in such high numbers. According to a recent report from Local Mobile Search, a division of... >>

BizReport | Mobile Marketing May 27, 2008

IBM: Consumers want mobile choices

Mobile may not be at the tipping point yet, but that point is getting closer. The difference could be made in the applications offered and the mobile choices consumers are given according to a recent IBM report. Researchers found that... >>

BizReport | Advertising May 02, 2008

Is in-call the next big thing?

Catching consumers' attention during a phone call could be easier than you think, and it could increase the ROI of ad campaigns. In-call advertising is nothing new in the marketing sector but advanced targeting and mobile options are making in-call... >>

BizReport | Mobile Marketing April 24, 2008

Google introduces mobile image ads

Google has announced a new advertising format designed for mobile phones.... >>

BizReport | Mobile Marketing April 09, 2008

Amobee partners with QuickPlay for mobile video ads

Add another provider to the growing list of those providing mobile video advertising clips to mobile users. This week Amobee, a mobile ad solutions provider, and QuickPlay, a mobile video solution company, partnered to provide mobile video ads to consumers.... >>

BizReport | Mobile Marketing April 02, 2008

MyWaves adapts television spots for mobile

If you are looking for a way to cost-effectively create mobile video campaigns, you may want to check out MyWaves. The mobile video site has launched a platform that helps in adapt television commercials to the mobile space. ... >>

BizReport | Mobile Marketing April 01, 2008

comScore: Price is a big influencer for mobile adoption

It isn't the lack of content or even the small screens that are keeping more users from accessing the mobile Internet. According to a recent comScore report, cost is the primary factor is the slow growth of mobile adoption rates.... >>

BizReport | Mobile Marketing March 31, 2008

Forecast: Mobile to reach $19 billion by 2012

Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer. According to a recent eMarketer forecast, mobile marketing will reach more... >>

BizReport | Mobile Marketing March 26, 2008

Local Solutions Network taps Ringleader for mobile ads

In a bold move for mobile advertising Local Solutions Network has tapped Ringleader, a third-party mobile advertising network, to serve ads exclusively on it's Local Wireless network. Local Wireless is the largest mobile content network in the US, serving more... >>

BizReport | Mobile Marketing March 05, 2008

23% mobile users recall ad encounter

According to Nielsen’s bi-annual Mobile Advertising Report, the number of consumers who encounter and interact with mobile advertising is on the rise.... >>

BizReport | Mobile Marketing February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch... >>

BizReport | Mobile Marketing February 06, 2008

HOVR, TIL partner for mobile gaming deal

A deal between HOVR, a ad-supported mobile content and gaming service, and Times Internet Limited (TIL), part of India's The Times Group, could change the way ads are delivered to mobile gamers. GameZone offers free mobile gaming to Indian consumers... >>

BizReport | Internet January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next.... >>

BizReport | Mobile Marketing January 14, 2008

GfK NOP: 78 million watched mobile ad in Q4

Mobile ads may be catching on at a faster clip than researchers previously thought. According to a recent study from mobile entertainment company Limbo and research firm GfK NOP, 78 million mobile ads were viewed in the last three months... >>

BizReport | Mobile Marketing January 07, 2008

Motorola to launch on-demand mobile television

Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television.... >>

BizReport | Mobile Marketing January 04, 2008

eMarketer: mobile ads set to explode

As the market continues to open up, analysts are expecting more and more advertisers to sign up for mobile marketing platforms. According to analysts from eMarketer, the mobile ad spend is set to have a banner year in 2008. Mobile... >>

BizReport | Mobile Marketing December 26, 2007

America Movil, Yahoo partner for Latin America mobile search

Search giant Yahoo is reaching out to mobile users via Latin American mobile provider, America Movil. The two are partnering for a mobile search platform serving users in 16 Latin American countries and the Caribbean.... >>

BizReport | Mobile Marketing November 19, 2007

M:Metrics to track mobile ads

Marketers looking for top of the line research for mobile campaigns will likely be interested in a new offering from M:Metrics. The mobile research firm is set to begin tracking mobile display ads.... >>

BizReport | Mobile Marketing November 09, 2007

Analysts suggest mobile isn't quite ready for prime dollars

Mobile is growing very quickly but some analysts suggest that, though the future is bright, the present forms for mobile marketing aren't ready. According to a recent eMarketer report, mobile brand advertisers may outnumber the mobile advertising opportunities. ... >>

BizReport | Mobile Marketing November 07, 2007

Study: Mobile users want better 'Net access

It's all about the phone for mobile users - as long as that phone has mobile Internet access. According to a recent study from the Kelsey Group and research partner Constat, nearly half of mobile users are looking for better... >>

BizReport | Mobile Marketing November 02, 2007

Opus forecasts mobile ad revenue to reach $5 billion

A recent report from Opus Research indicates a bright future for mobile advertising. According to the report mobile advertising revenue will reach $5 billion by 2012. In 2007 mobile ad revenue is expected to reach more than $106 million.... >>

BizReport | Research October 30, 2007

Report: 60% of mobile audience is under 35

Knowing the user-base is half the battle when it comes to online advertising. A recent report from M:Metrics and AdMob sheds light on the base of users on mobile platforms. ... >>

BizReport | Mobile Marketing October 25, 2007

CBS, Medio partner for search-enabled ads

Mobile marketers may get a boost from a new partnership between CBS Mobile Networks and mobile search and ad provider Medio to launch a platform offering search-enabled ads. The partnership is the first of its time and will basically give... >>

BizReport | Advertising October 16, 2007

Two new metrics launched by Nielsen//Netratings

There are two new ways to measure advertising audiences: Nielsen Online and Nielsen Mobile. The two new metrics services offered by the Nielsen company launch this week. ... >>

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