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BizReport | Mobile Marketing September 17, 2009

Microsoft launches behavioral targeting for mobile ads

Buyers of Microsoft's mobile display ad inventory are now able to take advantage of behavioral targeting tools similar to those already available to buyers of online inventory.... >>

BizReport | Mobile Marketing September 14, 2009

iPhone users receptive to ads, or are they?

It's always been the case that advertising that is relevant and useful wins out, but this has never been more apparent than with mobile advertising. Two recent studies look at how receptive consumers are to advertising on their iPhones.... >>

BizReport | Mobile Marketing September 04, 2009

GSMA chooses comScore as UK mobile metrics partner

The GSMA has chosen comScore to be its measurement partner for the Mobile Media Metrics (MMM) commercial implementation in the UK. This means that comScore will provide the metrics for the GSMA; some data will be available later this year... >>

BizReport | Mobile Marketing September 03, 2009

Knowledge Networks: Mobile video skyrockets

When it comes to video, mobility may be the key for marketers. According to a new report from Knowledge Networks, video enabled mobile technology has skyrocketed over the past three years among nearly all age groups. Mobile phones, laptop computers... >>

BizReport | Mobile Marketing September 02, 2009

Partnership allows tracking across multiple mobile publishers

Mobile marketers take note. A new partnership between Eyeblaster and Ringleader Digital could help track consumers throughout the mobile space, giving marketers a better handle on how to target them. The platform offers mobile marketers the ability to serve ads... >>

BizReport | Research August 21, 2009

Report: Mobile to become personal advertising

Mobile marketers have one big advantage over other online marketers: personalization. Although there is much information about consumers online, mobile devices hold much more potential, especially when it comes to advertising. So it should come as no surprise that one... >>

BizReport | Research August 10, 2009

Chinese vs. American consumers: Who is more mobile?

When it comes to the Internet, there are a plethora of ways to connect, engage and convert consumers, but the tried and true method - the computer - may soon be falling to the wayside. According to several reports, mobile... >>

BizReport | Research July 13, 2009

AdMob: iPhone, iPod users are not interchangeable

When it comes to Apple's iPhone and iPod touch devices, marketers may think a one-size-fits-all approach is good enough. New research from AdMob indicates that this approach is wrong because there are specific difference in each set of users which... >>

BizReport | Mobile Marketing July 02, 2009

Ads for cheaper mobile plans?

Germans tired of high mobile phone bills may see some relief from a new programs from Alcatel-Lucent. The company is inserting ads onto mobile devices for German mobile provider E-Plus. The ads served via mobile are demographically targeted. ... >>

BizReport | Mobile Marketing June 25, 2009

Greystripe launches CPM protection program

Although many mobile marketing programs have been built to help marketers capitalize on the burgeoning mobile marketplace, but some marketers are finding more problems than solutions in mobile advertising. Enter a new program from Greystripe, a rich media mobile ad... >>

BizReport | Mobile Marketing May 19, 2009

Brightkite: Mobile users exposed to more ad formats

Over a third of US mobile phone owners recalled seeing ads on their cell phones in Q1 2009. However, users of smartphones, such as the iPhone, had a higher recollection of ads, according to new research from Brightkite and GfK... >>

BizReport | Mobile Marketing May 13, 2009

UK mobile advertising industry growth strong

Two recent reports on the UK's mobile advertising industry show that, despite marketers cutting budgets and global financial distress, both the number of advertisers and the amount being spent is higher than previously expected.... >>

BizReport | Mobile Marketing May 01, 2009

Compete: Smartphone users pay bank for apps

If you're looking for the best way to engage the mobile audience it may not be simply in advertising but in app-vertising. According to new research from Compete, smartphone users are rapidly increasing the number of apps purchased for their... >>

BizReport | Advertising April 24, 2009

EIAA: European marketers upping online ad budgets in '09

Despite the recession, or more likely because of it, the majority of businesses in Europe are increasing online marketing budgets at the expense of traditional areas.... >>

BizReport | Mobile Marketing April 20, 2009

Millennial Media introduces scorecard for mobile Internet advertisers

Reach and engagement have been put at the center of a new set of monthly, advertiser-focused metrics that will give a better understanding of the U.S. mobile ad market.... >>

BizReport | Mobile Marketing April 14, 2009

comScore: Mobile broadband hits slump

Q4 2008 saw the first slump for mobile broadband providers. As the bad news about the economy continued, consumers began heavily cutting back - and mobile broadband subscriptions were among the first cuts. According to a recent comScore report mobile... >>

BizReport | Mobile Marketing February 24, 2009

Lifespan of mobile apps found wanting

Mobile phone applications, or 'apps', are increasingly popular with brand marketers and consumers are snapping them up, but new research has found that their lifespan is very limited. ... >>

BizReport | Mobile Marketing February 24, 2009

Study: Which cities are more interactive?

If you're looking for engaged consumer bases, a new study from LocaModa could be of help. Researchers tracked user engagement for the interactive word game 'Jumbli' and found that some cities have better engagement levels that others - information which... >>

BizReport | Mobile Marketing December 03, 2008

Mobile phones take on new roles

One in six mobile users in the U.S. are attached to their mobile phone 'at all times', according to a new study from Knowledge Networks, and that includes when they're at home. ... >>

BizReport | Mobile Marketing November 21, 2008

Mobiles users will trade phone bill discounts for ads

U.S. mobile subscribers are prepared to view advertising on their devices if they were to receive discount off their monthly phone bills, found open source solutions provider Transverse in a survey conducted by iGR. ... >>

BizReport | Mobile Marketing October 31, 2008

Marketers moving money into mobile marketing

A couple of new surveys reveal that spending on mobile marketing is expected to rise over the next few years, particularly across major UK brands, as marketers welcome its cost-effectiveness and targeting capabilities. ... >>

BizReport | Mobile Marketing October 10, 2008

Keynote Systems: Mobile websites need improvement

In their new study, 'WebEffective for iPhone', Keynote System asked participants to find an entertainment news story, read it, search for another topic and send that story to a friend. The results demonstrate the need for improvements in the mobile... >>

BizReport | Advertising October 03, 2008

Nokia allows ad targeting for 10 specific cities

If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities in the United States.... >>

BizReport | Mobile Marketing September 11, 2008

PointRoll debuts rich media units for mobiles

Rich media has reached mobile. This week PointRoll, a rich media ad provider, partnered with USA Today to debut a new offering: rich media mobile ads. PointRoll serves more than 70 billion rich media impressions yearly. ... >>

BizReport | Mobile Marketing June 10, 2008

3G Mobile TV vs. Mobile TV: Is One Better?

If you're wondering about the difference between 3G mobile TV and typical mobile TV, you aren't alone. 3G services are offered by mobile providers; mobile television is offered by television networks or syndication services. The main difference is the quality... >>

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