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BizReport | Mobile Marketing December 01, 2010

Third of luxury auto retailers use mobile to reach target audience

Luxury automobile brands need to be aggressive to get their marketing in front of consumers, particularly with widespread financial concern, and a growing number are turning to mobile to reach an increasing number of well-off smartphone users. ... >>

BizReport | Mobile Marketing September 23, 2010

360i releases Mobile Playbook

Are you quickly drowning in the what-do-i-do, what-do-i-not-do of mobile marketing? Worry not. First, you're likely not the only one in the deep waters and second, 360i has released their mobile playbook, filled with all kinds of tips and tricks... >>

BizReport | Mobile Marketing September 14, 2010

Nielsen: Android users more app ad-friendly

Have you ever wondered if Android users and iPhone users have the same attitude towards ads in apps? If so, Nielsen's latest research, released today, will be of interest.... >>

BizReport | Advertising archives August 16, 2010

Control-freaks Apple frustrate iAd advertisers

In stark contrast to the praise being lavished on Apple's mobile ad service, iAd, the Wall Street Journal has published a largely negative account of frustration and delays brought about, in part, by Apple's tight control over the creative process.... >>

BizReport | Advertising archives July 08, 2010

BuzzCity: Mobile ad impressions rise globally

Global mobile media firm and free games portal, BuzzCity, has released figures showing the number of global mobile ad impressions has risen significantly since the first quarter of 2010.... >>

BizReport | Mobile Marketing June 17, 2010

Verizon taps Zoove for mobile dial codes

Mobile service provider Verizon has partnered with direct response network Zoove for mobile dialing codes. Mobile dial codes are one way for brands and businesses to connect with opt-in mobile consumers through daily deals, applications, coupons and text messaging options;... >>

BizReport | Advertising archives May 24, 2010

Two Yahoo ad moves should help advertising engagement

Yahoo is using the new "Shrek Forever After" flick to promote its new mobile ad unit, a unit said to take over the mobile screen to create a full-screened marketing message. The second addition places Yahoo functionality on the Valassis... >>

BizReport | Mobile Marketing May 12, 2010

Advertisers divert budgets to mobile

The mobile audience appreciates and engages with branded apps, while video via mobile is also popular, so it's no wonder that marketers are looking to boost their mobile ad budgets over the coming year and are eyeing these formats excitedly.... >>

BizReport | Mobile Marketing May 05, 2010

Women want the mall on their mobiles

Retailers not yet on the mobile bandwagon really ought to hop on, particularly as women charge ahead in their use of the mobile Internet in their day-to-day lives - particularly when it comes to shopping.... >>

BizReport | Mobile Marketing April 28, 2010

Mobile ad spend in Britain shows strong signs of growth

New data from the Internet Advertising Bureau and PricewaterhouseCoopers shows spending on mobile online marketing rose by nearly a third in 2009. The 32% rise in expenditure took Britain's mobile ad spend to $57.4 million.... >>

BizReport | Mobile Marketing April 13, 2010

Mobile more effective ad medium than online

Mobile is an effective advertising medium, perhaps more effective even than online. If your marketing strategy doesn't include mobile, you could be missing out on huge opportunities, says InsightExpress. ... >>

BizReport | Mobile Marketing April 12, 2010

Greystripe: Over half of advertisers want Flash ad units for iPad, iPhone

Mobile in-game ad network, Greystripe, asked their advertisers what kind of ad units and formats they would most prefer for the new iPad. The result? Half want what they can't have - Flash.... >>

BizReport | Mobile Marketing April 06, 2010

Google AdWords advertisers can reach iPad users

Want in on the iPad ad goldrush? Never fear, Google's here and they're busy developing new formats aimed specifically at iPad users. ... >>

BizReport | Mobile Marketing March 09, 2010

Mobile websites not the same as traditional websites

It is 2010, people, but still many marketers are treating the Internet as a one-size-fits all marketplace to connect with consumers. The fact is, the Internet isn't one-size-fits all, consumers are overloaded with content and ads and now the mobile... >>

BizReport | Advertising archives March 04, 2010

Placecast's ShopAlerts puts consumers in driving seat

If there's one thing that will kill a consumer communications channel it's spam, and mobile is perhaps the channel most ripe for the unscrupulous. Placecast's location-based advertising service gives consumers the control they need to ensure they get only the... >>

BizReport | Mobile Marketing February 12, 2010

Report: Mobile survey gets 20,000 responses

If you're still on the fence about mobile marketing a new report from mobile community MocoSpace may change your mind. The mobile network polled its members via their handsets and received 20,000 responses. Considering that many email polls, 'traditional' social... >>

BizReport | Blogs & Content archives February 08, 2010

Report: Tablets point to always-on functionality

In the coming year, online and mobile marketers may have a new venue in which to operate: the always on venue. The release of Apple's iPad is only weeks away, upgrades of e-book readers are coming and now rumors that... >>

BizReport | Mobile Marketing December 09, 2009

Greystripe launches full-screen mobile ad units for Android

A new release from Greystripe may help mobile marketers better engage the rapidly expanding mobile marketplace. This morning the mobile brand advertising network released its first full-screen mobile advertising units, which can be used with Google's Android platform.... >>

BizReport | Mobile Marketing November 24, 2009

Report: Mobile marketing is missing the mark

If you think adding or increasing your mobile ad spend will reap great rewards in the new year, think again. A new report is out from Parks Associates and indicates that mobile marketing is missing the mark by a wide... >>

BizReport | Mobile Marketing November 24, 2009

Greystripe launches PPD platform for app developers

Unless you've been hiding under a rock for the past year, you know that 'app' is one of the newest words in the online space. From teens downloading game apps to seniors downloading accident form apps, everyone with a smartphone... >>

BizReport | Mobile Marketing November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones... >>

BizReport | Mobile Marketing November 16, 2009

BIGresearch: Not all consumers turned on by mobile marketing

Mobile marketing may not be as acceptable to consumers as once thought according to a survey recently conducted by BIGresearch, except perhaps among 39-year-old men. ... >>

BizReport | Mobile Marketing November 04, 2009

Touchscreen mobile adoption skyrockets more than 150%

In the past year, touchscreen mobile devices including the iPhone, have increased adoption rates at a staggering pace. Good news for mobile marketers offering more than simple text offers or coupons, but what about marketers just getting into the market?... >>

BizReport | Mobile Marketing October 30, 2009

Study: CPG, Auto scoring well in mobile

When it comes to mobile marketing efforts, a new study from Quattro Wireless shows that consumer packaged goods (CPG), automotive and entertainment brands and companies are performing better than other categories. Researchers found that animated mobile ads are performing better... >>

BizReport | Advertising archives October 09, 2009

Borrell Associates: Local ad forecast bright in '10

Although 2009 will not go down in any record books as a great year for online advertising, the outlook for 2010 is much brighter - especially for local marketers. Next year, local online is expected to bring in nearly $15... >>

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