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BizReport | Advertising September 26, 2011

Optimize mobile landing pages for better AdWords quality score

Want to up your AdWords quality score? Optimize your mobile landing pages, says Google, as they announce changes to ad quality scoring that will ensure consumers get the best possible mobile experience.... >>

BizReport | Advertising September 01, 2011

Flurry reveals stunning growth in mobile app ad inventory

Earlier this year Flurry revealed that smartphone users now spend more time in mobile apps per day than the average Internet users spends online. Their latest research reveals available inventory for mobile advertising could absorb all Internet advertising in as... >>

BizReport | Mobile Marketing August 22, 2011

IAB/John Lewis demonstrate effectiveness of rich media mobile ads

New research has proven the effectiveness of rich media mobile advertising and the importance of mobile-optimized landing pages as the ad click destination.... >>

BizReport | Blogs & Content August 15, 2011

Reports: Mobile consumption skyrocketing, QR codes sought after

More consumers are in the mobile marketplace every day finds research from Gartner, but more than that, smartphones and a drive for more content is pushing mobile consumption. Of the 400 million mobile consumers worldwide, one-quarter are now smartphone/smart-device owners... >>

BizReport | Advertising August 11, 2011

Research: Personalization, not location, key to mobile ad success

Mobile users want to see ads that reflect who they are not where they are, according to a new survey in the U.S. by Luth Research for mobile marketing firm Upstream. ... >>

BizReport | Advertising August 05, 2011

Two acquisition deals to change mobile, online for advertisers

comScore is set to purchase AdXpose, Augme plans to integrate HipCricket's mobile platform within it's offerings. These two moves could give advertisers more insight into both mobile and online ad campaigns. Here's how.... >>

BizReport | Mobile Marketing August 03, 2011

Low ROI holding back increased mobile ad spending

A survey conducted by the Relevancy Group and commissioned by online and mobile signup ad platform Pontiflex found that if it weren't for the low return on their investment marketers would increase their mobile ad spending. ... >>

BizReport | Mobile Marketing July 25, 2011

YouGov: Mobile users ignore annoying, intrusive ads

Smartphone users see ads on their devices all the time, but are they paying them any attention? The findings of a recent YouGov survey in the UK reveal that although mobile users tolerate ads, most ignore them and find them... >>

BizReport | Mobile Marketing July 20, 2011

Hyperlocal network connects through mobiles

Add another localized connection to your marketing mix. Today real-time offer and update hub Chalkboard launches in the US; the platform has become a hit in Southeast Asia. The platform helps connect local businesses with consumers, offering real time updates... >>

BizReport | Mobile Marketing July 19, 2011

Marketers spend on mobile web ads, in-app ads less so

A new survey conducted by the Interactive Advertising Bureau reveals that, despite in-app rich media opportunities most marketers are directing ad spend at mobile web display ads.... >>

BizReport | Advertising June 29, 2011

Augme launches Ad Life mobile platform

Augme has released Ad Life 4.0, a mobile platform which may help advertisers better traverse the mobile space. The mobile platform is developed as SaaS; it should help mobile brands better aggregate data, giving them better insight into mobile behaviors.... >>

BizReport | Mobile Marketing June 28, 2011

OpinionLab launch makes way for QR codes

Some experts may not agree that QR codes are making waves, but don't tell that to developers or even consumers. Search for hashtags including QR code information on Twitter or Facebook and you find many consumers have adopted the strategy... >>

BizReport | Mobile Marketing May 12, 2011

No ads in iOS apps aimed at kids, says Apple

An app developer who had all his iAds pulled from his Pokemon-themed game "Dex" has unearthed what appears to be a new directive from Apple that prevents young users of iOS apps being exposed to advertising.... >>

BizReport | Advertising April 11, 2011

Kiip's new mobile ad model seizes the 'moment'

Mobile start up Kiip has launched a new mobile ad model that capitalizes on the emotions of a mobile game player by rewarding them after an in-game achievement. ... >>

BizReport | Viral Marketing April 08, 2011

AdGenesis launches opt-in mobile video ad platform

A new video ad platform is out there that is said to match consumers to brands, a step that hasn't been readily available to this point. From AdGenesis and offered through the Beezag platform, the opt-in service matches brands and... >>

BizReport | Advertising April 07, 2011

Matomy, Adsmarket, XTEND integrate for one-stop shop

Marketers are forever talking about getting more from a single solution. A new integration from three big names in the online space may give marketers exactly that. This week Matomy Media Group was formed, pulling the entities of Matomy, Adsmarket... >>

BizReport | Mobile Marketing March 01, 2011

First in-game mobile ad platform unveiled

Mobile advertisers have long known that there must be a better way to get in front of mobile gamers than the disruptive formats currently on offer. A new mobile advertising platform from start-up Tap Me may have answered their prayers.... >>

BizReport | Mobile Marketing January 25, 2011

What brands need to know about mobile before jumping in

Just last week comScore issued a report indicating that mobile email seemed to be surpassing web-based email for consumer use. In addition to email, consumers are using mobiles to browse the web, download and use apps, music and games and... >>

BizReport | Mobile Marketing January 17, 2011

Survey finds top mobile brands aren't what many expect

Mobile consumers are more likely to be young than old, so the biggest mobile brands are probably skewing that way, too, correct? Not really. According to a recent survey from Briabe Media and MocoSpace the biggest brands in mobile are... >>

BizReport | Mobile Marketing January 10, 2011

Report: Branded ads doing better on mobile

If recent online ad campaigns have fallen short, marketers, it may be time to look to mobile. According to new data from research hub InsightExpress, mobile ad units performed better than online ads. The change began in 2007 and has... >>

BizReport | Mobile Marketing December 30, 2010

How mobile will change everything in 2011

In real estate, it has been location, location, location for years. In 2011, Placecast CEO Alistair Goodman predicts mobile will be all about location, location, location - and that may be a very good thing for marketers. Why? Here is... >>

BizReport | Mobile Marketing December 21, 2010

Substantial growth ahead for mobile marketing

While the global market for mobile advertising and marketing will see significant growth over the next few years, it will still only account for small percentage of overall global ad spend, according to new figures released by Berg Insight.... >>

BizReport | Mobile Marketing December 15, 2010

Moolah Media debuts mobile ad network

Just a month after launch, and already Moolah Media, a mobile advertising network, is debuting to the public. Why the quick turn-around? Quick adoption. According to the company they've already served 100 million impressions and are now generating 250,000 'quality... >>

BizReport | Mobile Marketing December 07, 2010

Forecast: Mobile to push $3 billion by 2014

Brands and consumers can expect more advertising in the mobile realm over the next three years. A new forecast from BIA/Kelsey suggests that US mobile advertising will reach at least $2.9 billion by 2014. ... >>

BizReport | Mobile Marketing December 01, 2010

Third of luxury auto retailers use mobile to reach target audience

Luxury automobile brands need to be aggressive to get their marketing in front of consumers, particularly with widespread financial concern, and a growing number are turning to mobile to reach an increasing number of well-off smartphone users. ... >>

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