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BizReport | Mobile Marketing July 17, 2012

IAB reveals ad receptiveness by tablet, smartphone users

Research shows that users of tablets and smartphones are tolerate of mobile advertising. New research by the Interactive Advertising Bureau digs deeper to reveal how receptiveness to advertising varies by device. ... >>

BizReport | Mobile Marketing July 10, 2012

Mobile security firm reveals security risks associated with mobile app ads

Consumers are lapping up free apps, and most are happy to tolerate the ads served within those apps, as a payoff for free use. Lookout Mobile Security has found that, for many ad-supported app users, they payoff could be more... >>

BizReport | Advertising July 04, 2012

Juniper: In-app ad spend to triple by 2017

By 2015, in-app advertising spend across mobile devices will be triple that of 2012, according to new data released by Juniper Research.... >>

BizReport | Mobile Marketing June 12, 2012

3 in 4 mobile web surfers pay attention to ads

Mobile ads are grabbing the attention of consumers, according to a new survey by Prosper Mobile Insights. Almost three-quarters of respondents said they pay full attention to ads while surfing the mobile web. ... >>

BizReport | Mobile Marketing June 06, 2012

Mobile rich media ads engage users and encourage tap-throughs

New research from Medialets reveals that ad taps are the new ad clicks and that rich media mobile ads drive more consumers to engage with and tap-through on their devices.... >>

BizReport | Mobile Marketing May 18, 2012

IAB: Mobile users welcome ads as part of mobile shopping experience

New research from the IAB Mobile Marketing Center of Excellence reveals that, far from being an intrusion, mobile users perceive mobile ads as welcome personal invitation from brands. ... >>

BizReport | Research May 16, 2012

Reports: Apple to continue tablet dominance

When it comes to tablets, so far, there is Apple and then the rest of the pack. Although Amazon's Kindle Fire came out of the gate swinging last November, numbers have since tapered off while Apple's iPad continues to move... >>

BizReport | Advertising April 25, 2012

RTB, Mobile show strong growth

Two reports - one a forecast and one a recap of Q1 2012 show strong impetus for both real time bidding and mobile advertising. According to Strategy Analytics mobile advertising should suprass $4 billion this year, and from Accordant Media... >>

BizReport | Mobile Marketing April 20, 2012

IAB: 2011's record-breaking Internet ad revenues, mobile makes its mark

The Interactive Advertising Bureau has released Internet ad revenue figures for 2011 that show it was a record-breaking year in which mobile made its mark.... >>

BizReport | Mobile Marketing April 09, 2012

AdLeads simplifies mobile sign-up ads

A new platform from Pontiflex could make it simpler for brands of all sizes to run a certain type of mobile ad campaign. Sign-up ad campaigns allow brands to run ads but only pay for those which result in an... >>

BizReport | Mobile Marketing April 04, 2012

Group is working to protect mobile privacy

A new consortium, with members from some of the biggest mobile brands, is aiming to help keep consumer information private on the mobile web. Called The ODIN [Open Device Identification Number] Working Group, the members are working to create industry... >>

BizReport | Advertising April 03, 2012

UK 2011 online ad spend nudges $8 billion

New figures released today by the Internet Advertising Bureau reveal a huge jump in online ad spend in the UK in 2011, the highest growth in five years. ... >>

BizReport | Search Marketing March 27, 2012

Mobile search ad CTRs way higher than desktop

As mobile use becomes more commonplace marketers have been urged to ensure their websites are optimized for mobile Internet users. A new report from Marin Software suggests that marketers also need to optimize their search marketing for mobile users. ... >>

BizReport | Research March 22, 2012

Top 3 mobile trends brands should follow

Mobile advertising is forecast to top $1 billion (US) this year, which has many brands looking at mobile advertising in a new way. A profitable way. The problem is that the mobile space is a different type of ad space... >>

BizReport | Research March 16, 2012

For mobile ads, bigger is better

The IDC predicts tablet shipments will surpass 100 million this year. In Q4 2011 more than 28 million shipped globally, a 56% increased quarter-to-quarter. Prior to the 100m forecast, the IDC predicted 2012 tablet shipments would push nearly 88 million.... >>

BizReport | Mobile Marketing February 27, 2012

Study: Mobile banner ads very unpopular

Mobile users in the UK aren't happy about the amount of ads they're being subjected to on their mobile devices. The worst offenders, according to YouGov research commissioned by Upstream, are banner ads. ... >>

BizReport | Research February 23, 2012

Millennial Media: Mobile impressions up 21% YoY

Whether it's reading the local paper, streaming last night's television programming or catching up with social networks, Americans are spending more time online than ever. And their content consumption isn't just with entertainment or information - they're also being exposed... >>

BizReport | Mobile Marketing February 14, 2012

Millennial men like mobile ads far more than women of same age

There is something about mobile ads targeting young men that make them far more likeable that those aimed at women if the results of an InsightExpress study are to be believed.... >>

BizReport | Mobile Marketing February 13, 2012

LinkedIn plans to introduce mobile ads

As talk of Facebook mobile ads continues another social network has revealed plans to introduce such ads in the future. ... >>

BizReport | Mobile Marketing February 06, 2012

Nexage: 100 billion ads requested

Tablets and smartphones are making it simpler for consumers to find the information they need; they're also making it simpler for advertisers to connect with consumers whether at home or the office or on a commuter train. According to one... >>

BizReport | Mobile Marketing January 17, 2012

InMobi: Tablet ad impressions up 771%

Mobile ad network InMobile has released new ad impression data that demonstrates the significant growth of mobile advertising over the past year.... >>

BizReport | Search Marketing January 16, 2012

Mobile search CTRs double

New research from Marin Software reveals that click-through rates of search ads served on tablets was significantly higher than those served on desktop computers demonstrating the need for companies to optimize websites for mobile devices.... >>

BizReport | Mobile Marketing December 19, 2011

Mobile releases should give brands, businesses more options

With the proliferation of smartphones and tablets, businesses are looking for new ways to use mobile devices 'in the field' without losing any of the connectivity of being inside an office. Added to that, consumers are engaging through mobile devices... >>

BizReport | Advertising November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces.... >>

BizReport | Mobile Marketing October 05, 2011

eMarketer: Marketers moving money into mobile

Advertisers are set to spend $1.23 billion on mobile advertising this year, according to new figures released this week by eMarketer, the first time ever that annual revenues have topped the $1 billion mark. ... >>

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