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BizReport | Advertising archives June 27, 2013

Flat mobile battery? Blame the ads, says study

In-app ads are seen by some as a waste of space on small screens, but what those ads are really wasting is your battery life, according to new research conducted by researchers at University of California, Berkeley, and Microsoft. ... >>

BizReport | Mobile Marketing June 25, 2013

UK mobile ad investment to rise 90% in 2013

New figures released by eMarketer reveal a massive increase in mobile advertising investment in the UK this year, the country with the highest smartphone usage in the world. ... >>

BizReport | Advertising archives June 07, 2013

Celtra: Rich media mobile ads perform better on Facebook, Twitter

New research from mobile ad service firm Celtra has found that mobile rich media ads perform far better on mobile social websites than on non-social websites. ... >>

BizReport | Mobile Marketing May 10, 2013

How mobiles engage with ads?

With just over half the US marketplace owning a smartphone and a hefty percentage also pushing into the tablet space, brands need to know how these mobile consumers might engage with ads across digital screens.... >>

BizReport | Mobile Marketing April 18, 2013

Consumers continue shopping, checking in via mobile despite risks

The mobile space is fraught with opportunity for businesses - but also for fraudsters. And despite the risks associated with some mobile infrastructures, consumers continue turning to mobile because it is more convenient to them.... >>

BizReport | Advertising archives April 11, 2013

U.K. digital ad spend breaks half-billion barrier

Digital ad spend in the U.K. rose 12.5% to a record £5.42 billion in 2012, according to the latest figures released by the Internet Advertising Bureau, with mobile crashing through its own milestone of half a billion.... >>

BizReport | Mobile Marketing April 05, 2013

Forecast: Local Mobile to push $9 billion

Look for the local mobile space to skyrocket over the coming four years. A new forecast out from BIA/Kelsey predicts the local mobile ad space will hit at least $9 billion by 2017. Compare that to 2012 when the local... >>

BizReport | Advertising archives March 27, 2013

Google launches tool to calculate mobile ad effectiveness

A lack of tools to measure the effectiveness of mobile advertising campaigns leaves some marketers hesitant to embrace the channel. Realizing this, Google has launched a calculator that will help businesses measure mobile's impact.... >>

BizReport | Advertising archives March 15, 2013

Adfonic: CTRs from tablets outperform smartphones

Whether it's direct response or a branding campaign, new research from Adfonic reveals that mobile advertising click-through rates via tablets far exceed those on smartphones. ... >>

BizReport | Advertising archives March 12, 2013

WhatRunsWhere: First in-app ad tracking tool launched

Advertisers who want to see where competitors are spending their mobile ad dollars, or who simply want insights to improve their own mobile advertising, may be interested in what is being billed as the first in-app ad intelligence tool.... >>

BizReport | Mobile Marketing February 26, 2013

Mobile plays starring role in Australian online industry growth

The online industry in Australia continues to beat market forecasts of lower growth rates. The latest figures from PricewaterhouseCoopers and IAB Australia show just how much growth in the last year has been driven by mobile and digital. ... >>

BizReport | Advertising archives February 25, 2013

Releases offer businesses mobile options

Two new releases to the mobile space should simplify how businesses do mobile business by easing the transition into branded events and ensuring the identity of those using mobile payments.... >>

BizReport | Mobile Marketing January 15, 2013

Adfonic: Real Time Bidding pushing mobile engagement

Nothing says mobile like real time information, and according to the latest Adfonic AdSnap, real time bidding (RTB) within mobile is pushing click through rates and improving overall ad performance. The verticals most likely to be impacting by mobile RTB... >>

BizReport | Social Marketing January 15, 2013

Facebook announces larger 'Pages You Might Like' ads in mobile newsfeeds

An announcement on Facebook's Australia and New Zealand marketing Page reveals the imminent introduction of larger Page Like ads on mobile news feeds. ... >>

BizReport | Mobile Marketing January 07, 2013

More than 20% of Facebook ad revenue now comes from mobile

Analysis of a dataset of more than 2 million ad clicks and conversions, drawn from a representative sample of global advertisers using Kenshoo Social to manage Facebook ad campaigns, reveals that more than 20% of the social network's ad revenue... >>

BizReport | Mobile Marketing December 19, 2012

Tapjoy: New tactics needed for in-app advertising success

Where consumers go, advertisers follow - and right now over 130 million U.S. consumers are on-the-go with their mobile devices. However, as a recent report from Forrester shows, in-app advertising to mobile consumers requires a lot more creative effort to... >>

BizReport | Advertising archives December 17, 2012

New mobile ad format slims down chance of 'fat finger' clicks

'Fat fingers' have long been a mobile problem, and those accidental clicks on ads can be annoying for users and costly for advertisers. Google has a new ad project on the go that should keep everyone happy.... >>

BizReport | November 13, 2012

Generation C most receptive to mobile advertising

Generation C is proving to be the most receptive demographic to mobile advertising, according to a new study released by RadiumOne. ... >>

BizReport | October 25, 2012

Facebook shares rise after positive mobile ad revenue report

It's been a tough year for Facebook after a disappointing IPO and second quarter results. But things are looking up for the social network after the latest mobile ad revenue figures were revealed earlier this week.... >>

BizReport | Mobile Marketing October 23, 2012

Spotzot: For mobile focus on sales, deals

When it comes to mobile engagement deals are the key. That according to new research out from Spotzot. The new Spotzot Mobile Shopping Index found that in 8 or 11 indexed categories the mention of a sale or deal increase... >>

BizReport | Mobile Marketing September 26, 2012

Google: Mobile site experiences shape consumer attitudes

Almost two-thirds of mobile users would quickly leave a website on their mobile phone if it wasn't mobile-friendly, according to new research from Google, further pushing home the message to marketers the importance of the channel. ... >>

BizReport | Mobile Marketing September 24, 2012

Survey: SMBs not mobilly optimized

In the mobile space viewability is key, but a new survey from vSplash finds many small businesses not only aren't optimizing their sites for mobile, they're also leaving important information off their homepages.... >>

BizReport | Mobile Marketing September 19, 2012

Survey: 72% SMBs to increase mobile spending in next year

Look out mobile, here come small and medium businesses. The influx of new mobile devices - from iPhone 5 to new Android units and updates to the tablet space is pushing more businesses into the mobile space. Leading the charge... >>

BizReport | Advertising archives September 17, 2012

Mobile ad CTRs jump the closer a consumer gets to a business

New insights into local mobile advertising from YP reveal how mobile users' distance to a business location impacts their likelihood to click on an ad for that business. ... >>

BizReport | Mobile Marketing September 10, 2012

Twitter mobile revenues exceed Facebook's - but not for long

A recent survey from research firm eMarketer reveals Twitter has overtaken social network behemoth Facebook in terms of mobile ad revenue in the U.S. ... >>

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