RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

Tag Results

Pagination:

25 result(s) displayed (26 - 50):

BizReport | Advertising March 05, 2014

WaPo taps Polar for native ads

Chalk up another sign that native advertising is taking over the world: The Washington Post has tapped Polar to provide native, in-stream mobile ads as well as their native ad program BrandConnect. Initial premium advertisers in the BrandConnect program include... >>

BizReport | Mobile Marketing February 14, 2014

InMobi mobile ad network reach second only to Facebook

Mobile ad network InMobi claims its global reach now rivals that of social networking giant Facebook.... >>

BizReport | Mobile Marketing December 20, 2013

UK mobile advertising spend tops $1.6 billion in 2013

New figures released by eMarketer predict UK advertisers are set to spend £2.26 billion (US$3.7 billion) on mobile advertising in 2014, double the figure for this year.... >>

BizReport | Mobile Marketing December 13, 2013

Tapjoy reveals mobile habits of traveling consumers

Today, mobile devices are an integral part of the consumer travel experience, according to new research released by mobile ad network Tapjoy that delves into the mobile habits of holiday travelers. ... >>

BizReport | Mobile Marketing December 12, 2013

Mobile privacy and brand safety remain top challenges for UK media agencies

A new survey carried out by the Internet Advertising Bureau UK and research agency Work reveals a large number of UK media agencies claim new budgets are being allocated for mobile. ... >>

BizReport | Mobile Marketing December 03, 2013

Thanksgiving/Black Friday paid search data suggests mobile revolution

Thanksgiving and Black Friday data is starting to filter through and key findings from Kenshoo's analysis of retail paid search reveals big increases in click volume and retailer spend. ... >>

BizReport | Mobile Marketing December 02, 2013

4G ups user reliance on mobile

The arrival of 4G is changing the way consumers use their smartphones and tablets and encourages the use of m-commerce services and increased content consumption, according to new data published in the Orange Exposure 2013/2014 report.... >>

BizReport | Mobile Marketing November 11, 2013

Expert: Why mobile brands need RTB options

While Real Time Bidding (RTB) for advertisers is still in the early stages, it is evolving rapidly. According to one expert, RTB's advantages are key to improving not only online but mobile campaign performance. ... >>

BizReport | Advertising October 31, 2013

A verification solution and a cloud option launch

This week two new solutions are launching, giving online businesses more options - either for their own safety and connectivity or to give consumers another way to engage with their brand message. Here's how:... >>

BizReport | Mobile Marketing October 23, 2013

92% of brands believe mobile is important

According to some experts, between 25% and 50% of you are reading this post on a mobile device. Consumers and business professionals have pushed into the mobile space quickly, using mobile to stay connected, share insights and - let's face... >>

BizReport | Mobile Marketing October 21, 2013

Releases signal increased mobile ability

Three new releases in the online and mobile space are set up to help brands reach more local and mobile consumers while maintaining a brand-safe presence in the mobile space.... >>

BizReport | Advertising September 13, 2013

Bots costing advertisers $9.5 billion

New data released by Solve Media reveals the bot problem is worsening with a whopping 46% of web advertising exhibiting suspicious activity during the second quarter of this year, up from 43% in the first quarter.... >>

BizReport | Research August 21, 2013

Study: Mobile brands missing conversions

Mobile brands may be increasing their ad buys and pushing more budget dollars into the space, but they are still missing out on too many conversions. That, according to new data out from BrightEdge, which indicates mobile continues to underperform... >>

BizReport | Mobile Marketing August 16, 2013

Cross-cultural study reveals huge differences in smartphone use between U.S and China

A cross-cultural report, developed jointly by the U.S.'s Interactive Advertising Bureau (IAB) and the Interactive Internet Advertising Committee of China (IIACC) reveals the divergence of mobile behavior between the two countries. ... >>

BizReport | Mobile Marketing August 08, 2013

Nexage: How mobile RTB is pushing audiences, spending

According to some experts, programmatic - or real time bidding (RTB) - advertising spends will account for at least half the mobile ad spend with in the next few years. This increase in RTB spending is pushed by the data... >>

BizReport | Mobile Marketing August 05, 2013

Report: More SMBs embracing mobile

More small businesses (SMBs) are embracing mobile inside their stores. That according to the new Local Commerce Monitor from BIA/Kelsey. Mobile payment options are leading the way, with 40% of SMBs surveyed reporting they are now using mobile point of... >>

BizReport | Mobile Marketing August 01, 2013

Monetate, Fiksu reports show importance of mobile

US consumers continue switching to mobile at very high conversion rates. That fast migration is also pushing more advertisers into the space, but some may be ill prepared for the different ways they must now engage - and the cost... >>

BizReport | Advertising July 31, 2013

Consumers want more control over mobile ad experience

Self-initiated advertising on mobile devices is the way forward, suggests new research from in-content digital ad company Vibrant Media, and a sure-fire way to ensure you are not annoying smartphone and tablet users.... >>

BizReport | Social Marketing July 24, 2013

Facebook stock boosted by mobile advertising

Facebook's second quarter financial report, released this week, reveals over half a billion in revenue generated from mobile ads - more than 41% of its total revenue - and sends stock prices soaring.... >>

BizReport | Mobile Marketing July 23, 2013

Canadians would buy more if more mobile ads displayed while shopping

Canadians would buy more if more mobile ads were presented to them while shopping locally, according to the findings of SAS Marketing Research. ... >>

BizReport | Mobile Marketing July 10, 2013

Tapjoy pushing revenue for many in mobile

According to recent data released by mobile monetization hub Tapjoy, developers using their network earned more than $200 million between 2010 and 2012. In just 2012 alone, 35 publishers leveraging the model earned more than $500K, and 18 publishers earned... >>

BizReport | Mobile Marketing July 09, 2013

Releases up the mobile quotient

New data out from Hipcricket shows morning may be the best time for mobile engagement, and two mobile offerings may help more brands engage through the mobile space.... >>

BizReport | Mobile Marketing July 09, 2013

Factual release bridges location data, mobile apps, ads

Today a new release in the mobile space may open the burgeoning market for even more advertisers. From Factual, the Geopulse Audience and Geopulse Proximity tools, which bring location data into the mobile app and ad space.... >>

BizReport | Mobile Marketing July 09, 2013

Study: Mobile ROI higher than traditional models

New data out from Fiksu may have more brands looking to the mobile space to engage and interact with consumers. According to their new report, mobile is returning more on the ad investment, especially in terms of engagement and cost-effectiveness.... >>

BizReport | Advertising June 27, 2013

Flat mobile battery? Blame the ads, says study

In-app ads are seen by some as a waste of space on small screens, but what those ads are really wasting is your battery life, according to new research conducted by researchers at University of California, Berkeley, and Microsoft. ... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9