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BizReport | Mobile Marketing October 24, 2012

Personal Argentina taps Amobee for mobile ads

One of Argentina's largest mobile operators, Personal Argentina, has tapped mobile ad firm Amobee to power ads within the region. Through the partnership Amobee will ensure relevant mobile ads are served to in-market mobile consumers within the South American nation.... >>

BizReport | Mobile Marketing October 02, 2012

Urban Airship releases LBS option for marketers

A new location based option is on the market for brands and advertisers. From Urban Airship, the Location Messaging Service gives brands the ability to target to a location while ensuring the relevancy of the messaging. The platform uses push... >>

BizReport | Mobile Marketing October 01, 2012

Report: Mobile ad engagement tops 10%

Mobile may hold more for brands and advertisers than swanky, trendy digs. According to a new report from mobile platform Celtra engagement rates for rich media mobile ads is just over 12%, and while some categories are outperforming others, it... >>

BizReport | Advertising September 27, 2012

Azullo: Ads on mobile 'forgettable'

Azullo has some worrying news for mobile marketers. The firm behind the ad solution Respond conducted research that found the vast majority of smartphone owners rarely remember ads they see on mobile browsers and apps.... >>

BizReport | Mobile Marketing September 24, 2012

Survey: SMBs not mobilly optimized

In the mobile space viewability is key, but a new survey from vSplash finds many small businesses not only aren't optimizing their sites for mobile, they're also leaving important information off their homepages.... >>

BizReport | Mobile Marketing September 10, 2012

Twitter mobile revenues exceed Facebook's - but not for long

A recent survey from research firm eMarketer reveals Twitter has overtaken social network behemoth Facebook in terms of mobile ad revenue in the U.S. ... >>

BizReport | Ecommerce September 10, 2012

How mobile, recommendations can influence online purchasing

Not only are options like on-site search and personalization efforts impacting how consumers shop and buy online, new options like mobile in-store check-outs are helping retailers increase sales according to data from two different agencies.... >>

BizReport | Mobile Marketing September 10, 2012

MassiveImpact: Mobile revs increased 100% using our tech

Performance mobile ad hub MassiveImpact has released new numbers, showing some mobile brands have increased mobile ad revenues by at least 100% using their technology. Here's how:... >>

BizReport | Mobile Marketing August 30, 2012

Mobile platforms help brands engage, measure campaigns

The mobile space is the new Wild West of online marketing. Brands are moving in to mobile as they did social just a year ago. On the plus side, consumers are rapidly adopting mobile technology, so they are already there... >>

BizReport | Advertising August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>

BizReport | Mobile Marketing August 22, 2012

How mobile is engaging with ads

Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>

BizReport | Mobile Marketing August 21, 2012

Jumptap, Evidon partner for AdChoices initiative

A new partnership between Jumptap and Evidon may give mobile consumers - and advertisers - a bit more security in the space. Together they're creating the Ad Choices initiative to help mobiles better understand and control the data pushed into... >>

BizReport | Social Marketing August 17, 2012

Report: Standard ads turning of socnet users

Consumers aren't engaging with ads in the social sphere - or at least not in record numbers according to several reports. But, new data from MediaBrix sheds light on why: because in the social space users aren't looking for online-standard... >>

BizReport | Mobile Marketing August 08, 2012

Jumptap: 3rd party data boots mobile campaigns

For those of you in the mobile space, adding third party data to campaigns to assist with targeting can be an asset. That according to the latest Jumptap MobileSTAT report. Jumptap data finds that data from third party sources can... >>

BizReport | Advertising July 27, 2012

IAB: Interactive ads popular with tablet users

Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. ... >>

BizReport | Mobile Marketing July 27, 2012

YuMe 'flips' video ads

YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices.... >>

BizReport | Advertising July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Mobile Marketing July 25, 2012

Campaign underscores importance of mobile

Recently Saga Communications tapped Marketron for a mobile campaign, the results of which underline the growing importance of mobile to engage consumers. According to Marketron data the campaign resulted in more than 178,000 new members to Saga's text club (60%... >>

BizReport | Advertising July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Mobile Marketing July 16, 2012

Collaboration brings free WiFi to American malls

Malls across American may be seeing an upswing in traffic soon, with back to school sales and pre-holiday window shopping. That traffic may see something new, too: free WiFi. A new collaboration between Cloud Nine Media and DragNFly is bringing... >>

BizReport | Mobile Marketing July 16, 2012

Travora to exclusively sell HopStop ad inventory

In a new partnership media hub Travora will begin exclusively selling ad inventory from mobile network HopStop. Travora will sell both web and mobile inventory for the location based network.... >>

BizReport | Mobile Marketing July 16, 2012

Mobile clicks up, but clicks aren't always converting, finds expert

A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing... >>

BizReport | Mobile Marketing July 04, 2012

Platform simplifies testing for mobile

One platform in the mobile space is set up to enable simpler A/B testing for mobile brands. Swrve measures in real time through A/B testing but doesn't require the use of updates of code pushes. Here's how it works.... >>

BizReport | Advertising June 29, 2012

How self-serve is helping SMBs conquer mobile

Self-serve options are growing in the mobile realm. According to company data Pontiflex's new self-serve option for mobile ads has seen more than 3,000 small businesses sign on in 27 countries. Called AdLeads, the platform allows businesses to target mobile... >>

BizReport | Mobile Marketing June 18, 2012

ClickTale release opens mobile to more usability

Out today from ClickTale a product that could change the way brands use mobile and online - by giving data on every action from tap to swipe. Called ClickTale Mobile the tool will offer customers more access to mobile data... >>

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