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YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>
Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>
A new partnership between Jumptap and Evidon may give mobile consumers - and advertisers - a bit more security in the space. Together they're creating the Ad Choices initiative to help mobiles better understand and control the data pushed into... >>
Consumers aren't engaging with ads in the social sphere - or at least not in record numbers according to several reports. But, new data from MediaBrix sheds light on why: because in the social space users aren't looking for online-standard... >>
For those of you in the mobile space, adding third party data to campaigns to assist with targeting can be an asset. That according to the latest Jumptap MobileSTAT report. Jumptap data finds that data from third party sources can... >>
Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. ... >>
YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices.... >>
In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>
Recently Saga Communications tapped Marketron for a mobile campaign, the results of which underline the growing importance of mobile to engage consumers. According to Marketron data the campaign resulted in more than 178,000 new members to Saga's text club (60%... >>
Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>
Malls across American may be seeing an upswing in traffic soon, with back to school sales and pre-holiday window shopping. That traffic may see something new, too: free WiFi. A new collaboration between Cloud Nine Media and DragNFly is bringing... >>
In a new partnership media hub Travora will begin exclusively selling ad inventory from mobile network HopStop. Travora will sell both web and mobile inventory for the location based network.... >>
A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing... >>
One platform in the mobile space is set up to enable simpler A/B testing for mobile brands. Swrve measures in real time through A/B testing but doesn't require the use of updates of code pushes. Here's how it works.... >>
Self-serve options are growing in the mobile realm. According to company data Pontiflex's new self-serve option for mobile ads has seen more than 3,000 small businesses sign on in 27 countries. Called AdLeads, the platform allows businesses to target mobile... >>
Out today from ClickTale a product that could change the way brands use mobile and online - by giving data on every action from tap to swipe. Called ClickTale Mobile the tool will offer customers more access to mobile data... >>
A new forecast from eMarketer predicts mobile tablet users (US) could double in 2012 to reach almost 70 million. That would make nearly one-third of online US consumers mobile-via-tablet. More than 50 million are expected to use Apple's iPad by... >>
A new ad unit out from JiWire may change the way brands look at mobile advertising - because it offers users a way to go online via mobile in exchange for ad interactions. Meanwhile, new data shows more women are... >>
As the 2012 General Election looms closer in the US politicians are turning to the mobile space to find voters, engage them and spread their platform message. The political spend is expected to increase about 30% over 2008 numbers according... >>
More than a third of consumers plan to purchase a car in the next 12 months. Many of them are keen to use their mobile device to discover information to help in their purchase decision, according to Mojiva's latest Mobile... >>
The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format.... >>
As most consumers move into the mobile marketplace brands are struggling to keep up. July Systems is one solution which helps brands move campaigns across platforms, to build mobile sites and engage consumers.... >>
Users of the Pictionary-style mobile game may soon be drawing their own advertisements, as Zynga inserts brands into the list of words to draw. ... >>
One more way for television brands to get more online play: Marketron Mobile. After positive results from radio broadcasters, the mobile hub is opening it's ad solution to television brands, giving them the opportunity to create more mobile content in... >>
A new platform from Pontiflex could make it simpler for brands of all sizes to run a certain type of mobile ad campaign. Sign-up ad campaigns allow brands to run ads but only pay for those which result in an... >>
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