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BizReport | Advertising July 25, 2012

Facebook mobile ads CTR 13x that of desktop and cheaper

In the first quarterly earnings reports since its public listing two months ago, social network Facebook is expected to post disappointing numbers. However, a new study by AdParlor reveals there could be better news ahead from Facebook's mobile ad offerings.... >>

BizReport | Mobile Marketing July 25, 2012

Campaign underscores importance of mobile

Recently Saga Communications tapped Marketron for a mobile campaign, the results of which underline the growing importance of mobile to engage consumers. According to Marketron data the campaign resulted in more than 178,000 new members to Saga's text club (60%... >>

BizReport | Advertising July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

BizReport | Mobile Marketing July 16, 2012

Collaboration brings free WiFi to American malls

Malls across American may be seeing an upswing in traffic soon, with back to school sales and pre-holiday window shopping. That traffic may see something new, too: free WiFi. A new collaboration between Cloud Nine Media and DragNFly is bringing... >>

BizReport | Mobile Marketing July 16, 2012

Travora to exclusively sell HopStop ad inventory

In a new partnership media hub Travora will begin exclusively selling ad inventory from mobile network HopStop. Travora will sell both web and mobile inventory for the location based network.... >>

BizReport | Mobile Marketing July 16, 2012

Mobile clicks up, but clicks aren't always converting, finds expert

A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing... >>

BizReport | Mobile Marketing July 04, 2012

Platform simplifies testing for mobile

One platform in the mobile space is set up to enable simpler A/B testing for mobile brands. Swrve measures in real time through A/B testing but doesn't require the use of updates of code pushes. Here's how it works.... >>

BizReport | Advertising June 29, 2012

How self-serve is helping SMBs conquer mobile

Self-serve options are growing in the mobile realm. According to company data Pontiflex's new self-serve option for mobile ads has seen more than 3,000 small businesses sign on in 27 countries. Called AdLeads, the platform allows businesses to target mobile... >>

BizReport | Mobile Marketing June 18, 2012

ClickTale release opens mobile to more usability

Out today from ClickTale a product that could change the way brands use mobile and online - by giving data on every action from tap to swipe. Called ClickTale Mobile the tool will offer customers more access to mobile data... >>

BizReport | Research June 13, 2012

How people are engaging in hot mobile space

A new forecast from eMarketer predicts mobile tablet users (US) could double in 2012 to reach almost 70 million. That would make nearly one-third of online US consumers mobile-via-tablet. More than 50 million are expected to use Apple's iPad by... >>

BizReport | Mobile Marketing June 08, 2012

How to use mobile to more deeply engage

A new ad unit out from JiWire may change the way brands look at mobile advertising - because it offers users a way to go online via mobile in exchange for ad interactions. Meanwhile, new data shows more women are... >>

BizReport | Mobile Marketing May 29, 2012

Pols turn to mobile to engage consumers

As the 2012 General Election looms closer in the US politicians are turning to the mobile space to find voters, engage them and spread their platform message. The political spend is expected to increase about 30% over 2008 numbers according... >>

BizReport | Mobile Marketing May 24, 2012

Mojiva: Mobile ads play key role in car purchase process

More than a third of consumers plan to purchase a car in the next 12 months. Many of them are keen to use their mobile device to discover information to help in their purchase decision, according to Mojiva's latest Mobile... >>

BizReport | Mobile Marketing May 17, 2012

99% of top U.S. magazines contained mobile action codes in Q1 2012

The incorporation of mobile action codes in the top 100 US magazines during the first quarter of 2012 was almost universal, according to a new survey by marketing and technology firm Nellymoser, with QR codes being the most popular format.... >>

BizReport | Mobile Marketing May 15, 2012

Top three tips for mobile marketers

As most consumers move into the mobile marketplace brands are struggling to keep up. July Systems is one solution which helps brands move campaigns across platforms, to build mobile sites and engage consumers.... >>

BizReport | Mobile Marketing May 08, 2012

Zynga sneaks brands into Draw Something game

Users of the Pictionary-style mobile game may soon be drawing their own advertisements, as Zynga inserts brands into the list of words to draw. ... >>

BizReport | Mobile Marketing April 16, 2012

Marketron expands mobile offering to include TV

One more way for television brands to get more online play: Marketron Mobile. After positive results from radio broadcasters, the mobile hub is opening it's ad solution to television brands, giving them the opportunity to create more mobile content in... >>

BizReport | Mobile Marketing April 09, 2012

AdLeads simplifies mobile sign-up ads

A new platform from Pontiflex could make it simpler for brands of all sizes to run a certain type of mobile ad campaign. Sign-up ad campaigns allow brands to run ads but only pay for those which result in an... >>

BizReport | Mobile Marketing April 05, 2012

Greystripe releases Audience Mapping

The ability to connect with consumers through PC and mobile and tablet devices is becoming more necessary for most brands. Because consumers are interacting with content and ads not just at a PC or through a newspaper ad any longer,... >>

BizReport | Mobile Marketing April 04, 2012

Nexage releases RTB reporting, screening options for mobile

A new tool out from Nexage could put a new, real time spin on mobile marketing. The reporting tool should give marketers more insight into how mobile campaigns are faring, with the ability to drill down to trends and patterns.... >>

BizReport | Mobile Marketing March 15, 2012

Expert: What rapid mobile expansion means for brands

Mobile is by no means new to the consumer base, but the things we can now do with mobile - surf the web, buy products, engage with social networks - helped push a huge amount of new devices into consumers'... >>

BizReport | Mobile Marketing February 29, 2012

Survey: African-Americans more influenced by mobile

Hey, Hollywood, you might want to take note of a certain demographic for that next movie release. New data from Briabe Mobile and MocoSpace find the African American demographic are more likely than any other to use mobiles when making... >>

BizReport | Advertising February 29, 2012

Twitter adds ads to apps

Twitter's mobile app users may have got used to the lack of ads on their screens but that's all about to change. ... >>

BizReport | Mobile Marketing February 24, 2012

Mobile "user generated ad" launched by Amobee

Windows Phone users could soon get the option to determine which ads they see and when after a new, exclusive ad unit is launched in the second quarter of this year by Amobee.... >>

BizReport | Mobile Marketing February 20, 2012

Mobile platform to simplify advertising

The mobile marketplace is heating up. From the release of new devices to the release of new advertising options both consumers and advertisers are being better served through the mobile space. ... >>

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