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BizReport | Mobile Marketing May 15, 2012

Top three tips for mobile marketers

As most consumers move into the mobile marketplace brands are struggling to keep up. July Systems is one solution which helps brands move campaigns across platforms, to build mobile sites and engage consumers.... >>

BizReport | Mobile Marketing May 08, 2012

Zynga sneaks brands into Draw Something game

Users of the Pictionary-style mobile game may soon be drawing their own advertisements, as Zynga inserts brands into the list of words to draw. ... >>

BizReport | Mobile Marketing April 16, 2012

Marketron expands mobile offering to include TV

One more way for television brands to get more online play: Marketron Mobile. After positive results from radio broadcasters, the mobile hub is opening it's ad solution to television brands, giving them the opportunity to create more mobile content in... >>

BizReport | Mobile Marketing April 09, 2012

AdLeads simplifies mobile sign-up ads

A new platform from Pontiflex could make it simpler for brands of all sizes to run a certain type of mobile ad campaign. Sign-up ad campaigns allow brands to run ads but only pay for those which result in an... >>

BizReport | Mobile Marketing April 05, 2012

Greystripe releases Audience Mapping

The ability to connect with consumers through PC and mobile and tablet devices is becoming more necessary for most brands. Because consumers are interacting with content and ads not just at a PC or through a newspaper ad any longer,... >>

BizReport | Mobile Marketing April 04, 2012

Nexage releases RTB reporting, screening options for mobile

A new tool out from Nexage could put a new, real time spin on mobile marketing. The reporting tool should give marketers more insight into how mobile campaigns are faring, with the ability to drill down to trends and patterns.... >>

BizReport | Mobile Marketing March 15, 2012

Expert: What rapid mobile expansion means for brands

Mobile is by no means new to the consumer base, but the things we can now do with mobile - surf the web, buy products, engage with social networks - helped push a huge amount of new devices into consumers'... >>

BizReport | Mobile Marketing February 29, 2012

Survey: African-Americans more influenced by mobile

Hey, Hollywood, you might want to take note of a certain demographic for that next movie release. New data from Briabe Mobile and MocoSpace find the African American demographic are more likely than any other to use mobiles when making... >>

BizReport | Advertising February 29, 2012

Twitter adds ads to apps

Twitter's mobile app users may have got used to the lack of ads on their screens but that's all about to change. ... >>

BizReport | Mobile Marketing February 24, 2012

Mobile "user generated ad" launched by Amobee

Windows Phone users could soon get the option to determine which ads they see and when after a new, exclusive ad unit is launched in the second quarter of this year by Amobee.... >>

BizReport | Mobile Marketing February 20, 2012

Mobile platform to simplify advertising

The mobile marketplace is heating up. From the release of new devices to the release of new advertising options both consumers and advertisers are being better served through the mobile space. ... >>

BizReport | Mobile Marketing February 01, 2012

Expert: Mobile space becoming more proficient

As the mobile space matures brands are becoming more efficient with their time and budgets. Part of that efficiency is attributable to growing real time bidding options within mobile. ... >>

BizReport | Mobile Marketing January 30, 2012

Mobile platform serves ads to app users

A new addition to the mobile space could help brands take better advantage of appvertising. Called the App Engagement Program, the Millennial Media offering gives brands the ability to serve mobile ads to users who have downloaded the brand's app.... >>

BizReport | Advertising January 18, 2012

Cheaper Facebook advertising with internal linking

Savings of up to 45% are available to advertisers who link their Facebook ads to their Facebook Page, according to a new study by TGB Digital.... >>

BizReport | Mobile Marketing December 30, 2011

What to expect from mobile in 2012

With only a few hours left until the ball drop in New York City, most businesses are putting the final touches on Q1 advertising campaigns and working on year-long campaign plans. Mobile will be a big part of those plans,... >>

BizReport | Mobile Marketing December 15, 2011

WiFi ad network another option for mobile marketers

A new option in the mobile space should give marketers another way to engage with consumers on the go. From Cloud Nine Media, the platform allows advertisers to serve an ad before a mobile user logs on to a WiFi... >>

BizReport | Mobile Marketing November 03, 2011

New Moolah Media ads pushed by recommendation technology

New ad units out today from Moolah Media won't only rely on geographic location or gender information to target mobile ads. The performance optimized ads will also rely on recommendation technology to hopefully engage consumers beyond that initial click.... >>

BizReport | Mobile Marketing October 25, 2011

In mobile, rich media pushing clicks

Mobile may be pushing an increasing amount of online traffic, but new data from Jumptap indicates that rich media, specifically, is pushing mobile clicks. Their research, conducted in September, found that the use of rich media in mobile campaigns increased... >>

BizReport | Mobile Marketing October 07, 2011

Mobile payments to hit $170 billion by 2015

Mobile brands and mobile consumers are rapidly approaching a new crossroads - that of the mobile payment intersection. To date most mobile consumers have researched but not necessarily made purchases from mobile devices; that, according to a new Juniper Research... >>

BizReport | Advertising September 28, 2011

BrightRoll, SpotXchange, Nexage offer RTB ad options

Real time bidding (RTB) has been gaining ground throughout 2011, but two releases this week may make it simpler for advertisers to make real-time bids, optimizing their ad spending and engaging with more in market consumers. Both BrightRoll and SpotXChange... >>

BizReport | Mobile Marketing September 16, 2011

Europe, US showing strong mobile growth

mobileSQUARED's updated mobile forecast indicates that the Big 5 European markets - UK, Spain, Italy, Germany and France - are driving smartphone adoption, pushing more brands into the mobile space. They estimate mobile ads will reach just over $1 billion... >>

BizReport | Mobile Marketing August 18, 2011

How offline data, QR codes may impact mobile actions

Two moves in the mobile space may offer more insight into the marketplace for brands. JumpTap is set to analyze offline data to help mobile marketers better engage consumers while the Canada Post is using QR Codes to obtain real... >>

BizReport | Blogs & Content August 15, 2011

Reports: Mobile consumption skyrocketing, QR codes sought after

More consumers are in the mobile marketplace every day finds research from Gartner, but more than that, smartphones and a drive for more content is pushing mobile consumption. Of the 400 million mobile consumers worldwide, one-quarter are now smartphone/smart-device owners... >>

BizReport | Mobile Marketing August 12, 2011

Ad recall, Apple products on the increase with mobile users

Tech ads, Entertainment, Automotive and Finance. These are just a few ad categories showing an increase in recall thanks to the mobile space. According to the recent Greystripe/Harris Poll survey, ad recall in the mobile space is increasing but there... >>

BizReport | Mobile Marketing August 08, 2011

Mobile connections skyrocketing, Android winning battle so far

As more consumers trade in feature phones for smartphones, adopt tablets and make Internet connections at home, during the morning commute and in the office, savvy marketers wonder when and how these consumers are connecting. According to several reports, Android... >>

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