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BizReport | Mobile Marketing March 01, 2017

Report: Media buyers upping mobile video budgets

AdColony has released new data which indicates that UK media planners are turning to mobile video to improve overall campaign ROI; researchers found that most (68%) buyers will increase their mobile video spend through 2017. ... >>

BizReport | Advertising March 01, 2017

Media buyers, planners using more mobile video than TV in ad campaigns

The UK media landscape is at tipping point, according to new research from AdColony, with media buyers and planners using more mobile video in their ad campaigns than TV. ... >>

BizReport | Mobile Marketing February 16, 2017

Reports: Mobile data traffic, video trending high

Two new mobile reports shed light on the importance of video for brands in the space. First, looking at Q4 2016, Positive Mobile notes that mobile video ads now account for 17% of the spend. ... >>

BizReport | Advertising January 30, 2017

New mobile video ads really do get in touch with viewers

Smell-o-vision has been toyed with by marketers, but with limited success. However, a new ad experience centering on the sense of touch is proving to be effective. ... >>

BizReport | Mobile Marketing January 17, 2017

Top 3 tips to improve your mobile video strategy

Mobile devices and video consumption go hand in hand. Still, it can be hard for marketers to connect through the medium. Here are three tips to improve your brand's mobile strategy. ... >>

BizReport | Mobile Marketing January 16, 2017

Expert IDs drivers for mobile video

Mobile video viewers are spending more than five hours per day with content. One expert offers insight into how brands can better relate to customers through video. ... >>

BizReport | Mobile Marketing December 27, 2016

3 mobile trends that will change 2017

Mobile is expected to be a huge factor not just for retailers but for all digital brands as we move into 2017. According to Syntonic, there are three trends that brands need to prep for now. ... >>

BizReport | Mobile Marketing December 19, 2016

3 Mobile video trends to watch

With mobile trending up as a shopping vehicle, experts are beginning to look at other areas that mobile might impact. Among those possibilities is mobile video. Here are 3 trends to watch in 2017. ... >>

BizReport | Mobile Marketing November 15, 2016

Study finds CPG pushing in-feed mobile video

If CPG brands are any indicator, in-feed video ad units will be the next big thing in the mobile ad space. That's one takeaway from one new report which is showing more than 170% growth (via IAB) over the past... >>

BizReport | Mobile Marketing August 11, 2016

Report: Olympics, DIY pushing mobile video

Heading up to Q3 2016, consumers were turning to mobile video more and more for a couple of outside the box categories: home improvement and pre-Olympic coverage. That's the word from Positive Mobile's new report. ... >>

BizReport | Advertising June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Mobile Marketing February 29, 2016

Expert: Mobile, video to push more online business

Mobile continues to be on the rise, and along with video, is pushing consumers to more content, more retailers, and more businesses. In fact, AOL's new expert says they will be hyper focused on both mobile and video in 2016.... >>

BizReport | Mobile Marketing February 10, 2016

Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share... >>

BizReport | Advertising January 07, 2016

Forecast: Video, Native to push mobile

Over the next year video and native will begin to take over the mobile ad space. That according to a new Trusted Media Brands survey which indicates only about 45% of brands plan to utilize mobile display over the next... >>

BizReport | Advertising October 23, 2015

Mobile Roundup: Mobile Video on the upswing

Mobile video is pushing steadily forward. That's the word from a new AOL report; meanwhile, a new video platform will give brands more mobile options. ... >>

BizReport | Advertising March 16, 2015

Study: Mobile continuing to push video views

Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile... >>

BizReport | Advertising February 06, 2015

Mobile traffic exploding, native video fund launched

Opera Mediaworks has launched the Native Video Fund. Brands like Adidas, General Motors, Lenovo and Walt Disney Studios have signed on to support the fund, which offers financial backing to create mobile video campaigns for premium, in-app native video. ... >>

BizReport | Mobile Marketing January 21, 2015

Top tips to improve mobile video performance

Mobile is set to skyrocket over the next twelve months according to many experts, but are marketers really ready to create a good mobile experience? One expert offers his top tips to ensure your brand is ready for the mobile... >>

BizReport | Blogs & Content December 15, 2014

Report: American viewers worth 6 British video viewers

While international online video viewers are streaming more and watching for longer periods of time, advertisers are getting more from ads seen by American viewers. That is the takeaway from a new JW Player report which indicates US viewers are... >>

BizReport | Advertising October 21, 2014

Ad Roundup: Mobile video and retargeting solutions

Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. ... >>

BizReport | Advertising October 02, 2014

Study: Mobile video a compliment to TV

According to reports by comScore more than 80% of Americans now own smartphones, and on those phones consumers are doing more than talk-and-text. They are visiting social networks and checking email, browsing for their next purchase - and they are... >>

BizReport | Mobile Marketing June 09, 2014

JiWire rebrands, launches mobile video option

JiWire is re-branding as NinthDecimal. The company is a leader in mobile audience intelligence. The re-branding underlines the company's focus on precise audience targeting, building audiences to scale and engagement. ... >>

BizReport | Advertising January 24, 2014

Report shows mobile shift leading up to the Super Bowl

New data out from BuyVia indicates a mobile shift in the lead-up to the Super Bowl. Between November 1 and December 31 there was a rush to buy larger screen televisions - via smartphones. ... >>

BizReport | Blogs & Content January 13, 2014

Study: Second-screeners watch on multiple devices at once

Ever wonder how engaged mobile video viewers are when they are watching? We may not be able to answer that question precisely - yet - but new data out from the CEA and NATPE indicates that while mobile viewers are... >>

BizReport | Research September 11, 2013

Viggle: Mobile screens improving TV ad spend

New data from Viggle shows a connection between mobile screens and television ad campaign performance. According to their new study, conducted by Nielsen, a major brand found their campaign performed better when viewers saw an ad on television while they... >>

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