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BizReport | Advertising January 24, 2014

Report shows mobile shift leading up to the Super Bowl

New data out from BuyVia indicates a mobile shift in the lead-up to the Super Bowl. Between November 1 and December 31 there was a rush to buy larger screen televisions - via smartphones. ... >>

BizReport | Blogs & Content January 13, 2014

Study: Second-screeners watch on multiple devices at once

Ever wonder how engaged mobile video viewers are when they are watching? We may not be able to answer that question precisely - yet - but new data out from the CEA and NATPE indicates that while mobile viewers are... >>

BizReport | Research September 11, 2013

Viggle: Mobile screens improving TV ad spend

New data from Viggle shows a connection between mobile screens and television ad campaign performance. According to their new study, conducted by Nielsen, a major brand found their campaign performed better when viewers saw an ad on television while they... >>

BizReport | Blogs & Content June 27, 2013

Tapjoy: Small screen influencing big screen viewing

The top shows at the box office aren't just getting those high grossing numbers from PC-based users or word of mouth. According to one new report, even smaller screens are influencing how movie watchers pick their flicks. ... >>

BizReport | Mobile Marketing May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform.... >>

BizReport | Advertising April 10, 2013

Celtra study reveals mobile video ads have almost 50% completion rate

Research by Celtra into mobile rich media ads found that video is not only the most popular ad feature but also attracts completion rates of almost 50%. ... >>

BizReport | Mobile Marketing March 13, 2013

AdColony: Interest in mobile video high among Fortune 500 brands

There is renewed interest in video, specifically high quality mobile video, from big brands. Compared to standard banner advertising, video is seen as more engaging to the consumer base. To help push that engagement factor, AdColony has released the End... >>

BizReport | Mobile Marketing February 20, 2013

Mobile video views rose 30% between Q3 and Q4 2012

In their latest annual Video Monetization Report, FreeWheel reveals the significant rise in online videos watched via a mobile device.... >>

BizReport | Research January 25, 2013

SuperBowl enhancing TV options

With the SuperBowl just over a week away, brands have put the finishing touches on their ads, retailers are pushing television sales and online content hubs are gearing up for a lot of traffic. How is the SuperBowl shaping up... >>

BizReport | November 27, 2012

Thanksgiving Day cooks had an app-etite for mobile in the kitchen

In the week leading up to Thanksgiving Day home cooks searched the Internet for meal ideas and recipes. This year, the main ingredient used for searching online food content was mobile. ... >>

BizReport | November 07, 2012

Over 43% of UK advertisers to increase mobile and online video ad budgets

Over 4 in 10 media buyers and top decision makers at UK advertising agencies say spending on mobile and online video will be increased next year, but many also want to see stronger success metrics. ... >>

BizReport | Mobile Marketing September 18, 2012

Video, relevancy important for mobile consumers

When it comes to mobile, relevant content and video are helping some brands become more relevant. According to data from Invodo mobile device traffic is still only about 5% of their volume but mobile viewers account for nearly 15% of... >>

BizReport | Blogs & Content August 23, 2012

Releases offer ways to engage through video

In July, comScore reports more than 184 million US online adults consumed more than 36 billion video clips; among those clips were more than 9 billion video ads. While viewers have shifted some viewing online, brands are still trying to... >>

BizReport | Mobile Marketing August 09, 2012

Report: Mobile consumption of professionally produced video doubles

Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally... >>

BizReport | Mobile Marketing July 27, 2012

YuMe 'flips' video ads

YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices.... >>

BizReport | Blogs & Content July 18, 2012

Poll: Most video viewers prefer faster streams to higher def streams

When it comes to streaming video over mobile devices - particularly smartphones - US viewers say they want faster connections/streams rather than more definition. That according to a new poll out from Harris Interactive and Skyfire. More than three-quarters (86%)... >>

BizReport | Mobile Marketing July 17, 2012

Jivox release allows for video ads in live streaming

Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted... >>

BizReport | Advertising April 18, 2012

Cross-screen viewing increases purchase intent

Cross-screen viewing can increase purchase intent by up to 72%, reveals a new study by Nielsen for video ad network AdColony.... >>

BizReport | Advertising January 18, 2012

comScore: Video views up to 43 billion

The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space. ... >>

BizReport | Blogs & Content November 14, 2011

Ooyala: Mobile pushing video growth

The number of people watching online video continue to show steady growth, but a new report from Ooyala indicates mobile and tablet viewing are pushing the most video content. According to the first, quarterly VideoMind Video Index Report tablet viewers... >>

BizReport | Mobile Marketing September 22, 2011

10% of YouTube videos downloaded via mobile

A YouTube executive has announced that 1 in 10 downloads from the video platform is executed using a mobile device. ... >>

BizReport | Blogs & Content September 05, 2011

Tablet owners: We want video

The tablet wars will heat up this fall, as Amazon is set to debut their device to the public. But, more than another device, the fact that tablet customers are doing more things with their devices - from watching television... >>

BizReport | Research August 22, 2011

What brands need to know about video consumers

Americans are consuming more video content, whether on television or the Internet, than ever, but many brands are still unsure how to connect. The key is understanding how consumers are engaging with video and what they are watching.... >>

BizReport | Mobile Marketing July 25, 2011

4 Questions with Vdopia's Saurabh Bhatia

With video streams skyrocketing, more brands are looking for more ways to engage through video, online and through mobiles. Vdopia's new .VDO format, while similar to Flash, requires no installation on consumers' mobile devices, giving advertisers one more video option.... >>

BizReport | Research July 20, 2011

Reports: Mobile usage changing device to device

In the mobile landscape it's important to know not just who is accessing the web but how. According to some experts mobile consumers are looking for different things when connecting through a smartphone versus a tablet or a laptop. How... >>

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