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BizReport | Mobile Marketing October 28, 2014

Study: Millennials do more, Gen Xers spend more time via mobile

Mobile devices grow more common every day but there is new data showing how small differences in mobile habits are setting the generations apart. For example, Millennials are doing more via mobile than ever before, but Gen Xers are spending... >>

BizReport | Advertising archives May 28, 2014

Why local-mobile will capture more ad dollars

Mobile was a breakout year across the majority of Centro's publisher partners in 2013. Many of them saw mobile traffic on their own sites and apps pass the 50% mark. How will local-mobile impact 2014?... >>

BizReport | Mobile Marketing August 22, 2012

How mobile is engaging with ads

Mobile is exploding all over the place. From video and content consumption via tablet, to social networking access via smartphone and general shopping from both tablets and smartphones, brands are quickly playing catch up with consumers in the space. ... >>

BizReport | Mobile Marketing March 29, 2012

6 in 10 UK consumers would avoid NFC mobile payments

UK consumers are wary of NFC mobile payments and brands needs to address the issue with awareness campaigns. According to new research by VoucherCodes.co.uk, six out of 10 consumers in the UK would avoid using NFC technologies to make mobile... >>

BizReport | Mobile Marketing November 29, 2011

Smartphone shipments to China outstrip US

China has been dubbed the world's next ecommerce superpower and now, as more research shows, it's proving to be a monster of a mobile market, too. ... >>

BizReport | Mobile Marketing June 08, 2010

Games most-used smartphone apps

Year-on-year smartphone ownership grows, as does the frequency and volume of app downloads. Nielsen's recent "App Playbook" survey reveals which apps are the most-used. ... >>

BizReport | Mobile Marketing May 07, 2010

Report: Mobile consumer habits changing quickly

When it comes to the mobile consumer, marketers have a little more to consider. According to the new Digital Consumer Portrait study from Insight Express, mobile consumers have evolved into three core groups: Mobile Intensives, Mobile Casuals and Mobile Restrained.... >>

BizReport | Mobile Marketing March 18, 2010

Experian segments mobile users by behavior/attitudes

The mobile user-base continues to grow and is large enough to be analyzed to allow for segmentation of user behaviors and attitudes, and that is exactly what Experian Simmons has recently done.... >>

BizReport | Mobile Marketing November 24, 2009

Report: Mobile marketing is missing the mark

If you think adding or increasing your mobile ad spend will reap great rewards in the new year, think again. A new report is out from Parks Associates and indicates that mobile marketing is missing the mark by a wide... >>

BizReport | Mobile Marketing November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones... >>

BizReport | Mobile Marketing November 04, 2009

Touchscreen mobile adoption skyrockets more than 150%

In the past year, touchscreen mobile devices including the iPhone, have increased adoption rates at a staggering pace. Good news for mobile marketers offering more than simple text offers or coupons, but what about marketers just getting into the market?... >>

BizReport | Mobile Marketing November 02, 2009

Consumers unhappy with lack of mobile marketing messages

Yes, the headline is correct. I know it's not something you hear everyday in the world of marketing but, nonetheless, findings of a recent survey show that a large number of consumers aren't happy with mobile marketers because... wait for... >>

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